Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

SocialFish

SEPTEMBER 21, 2010

I just noticed it’s been eight months since our Social Media Managers interview series ended. we’ve added a Social Media Mavens group to YAP, for anyone doing the work of social media for their orgs. Who does social media for your association? One person or several?

Social Media 181

Social Media Case Study Social Media Management Travel 181

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media 59

Social Media Apple Trends Reputation 59

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. It's currently broken into 13 topics: For You, Sports, Science & Tech, Food, Humour, TV & Movies, Style, DIY, Travel, Nature, Art, Fitness and Animals. Sherrilynne Starkie. followers .

Google 170

Google Adwords Case Study Sports 170

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 9-10 2018).

Travel 40

Travel Conference Tourism Forums 40

ProBlogger

FEBRUARY 14, 2018

When I started my travel blog back in 2005, I never imagined I’d be selling it. I started writing about travel because I was passionate about it. Travelling was the one time I could really live in the moment. But blogging about travel ruined that for me. I had no idea it would become a business that supported my family.

Case Study 49

Case Study Study Travel Price 49

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 24-27 2017).

Travel 47

Travel Conference Tourism Hotels 47

ProBlogger

MARCH 20, 2018

Today’s post is a case study with sustainable living educator, Laura Trotta. I was selected as one of 80 female scientists worldwide to travel to Antarctica for a climate change and women in science initiative. My social media and email followers also grew considerably during and after the campaign.

Case Study 47

Case Study Project Study How To 47

Convince & Convert

MAY 29, 2014

The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country. There are also a number of seemingly everyday items confiscated that conceal knives such as keys, iPhone cases, credit cards and combs. Think again.

Instagram 156

Instagram Case Study Travel iPhone 156

Ignite Social Media

NOVEMBER 26, 2019

We received a Gold Award for Social Content & Marketing: Culture & Lifestyle, a Gold Award for Social Features: Social Presence and a Silver Award for Content & Marketing: Travel. Gold Award for Social Content & Marketing: Culture & Lifestyle. Gold Award for Social Features: Social Presence.

Social Media 33

Social Media Case Study Banking Real Estate 33

Convince & Convert

MAY 22, 2014

User-generated content has been popular in the travel industry for some time, whether it’s reading a review on an online review site, or seeing photos shared by a friend during their vacation. Word-of-mouth social sharing of images, videos and online reviews have been proven to greatly influence travel decisions.

Airlines 155

Airlines Instagram Tourism Hotels 155

Absolute PA

DECEMBER 14, 2012

Challenging but fun and a brilliant opportunity for me to share my real life business learnings with them (rather than them learning theory from a text book) while I learn from the Millennial generation what they think about this whole social media lark. Here’s what we covered: What we mean when we talk about social media in business.

Travel 53

Travel Social Media Case Study Class 53

Ari Herzog

AUGUST 11, 2011

It is common, especially when attending your first social media workshop or listening to your first conference panel or webinar on the topic, to be confused. Books that cater to the dummies in all of us present case studies and best practices, and we walk away after reading their pages with a desire to do what the experts do.

Social Media 125

Social Media Case Study Travel Social Media Management 125

Proactive Report

FEBRUARY 21, 2010

It’s been a very busy social media week in LA. On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfas t workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel Valley. Here are 3 case studies that show results.

Social Media 97

Social Media Case Study Travel Study 97

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.

Social Media 106

Social Media Marketing How To Metrics 106

Proactive Report

FEBRUARY 22, 2010

We caught up with him at the break and asked him some questions about his session and the case study he presented. Tags: Social Media Marketing Tips internet marketing strategy online social media strategy travel.

Travel 60

Travel Collaboration Case Study Marketing 60

Convince & Convert

NOVEMBER 13, 2014

With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. For a company that’s continuously breaking the mold with social media storytelling, look no further than GE. Social Media Case Studies'

Brands 159

Brands Content Case Study Hotels 159

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Pro-tip: If you are traveling to any of these conferences, you could also turn it into a mini-vacation. Social Media Marketing World (March 22-24, San Diego).

Conference 103

Conference Social Media Price Forums 103

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. There are many things we appreciate about KLM’s social media strategy that serve as a best practice for the industry.

Travel 120

Travel Case Study Airlines Consultant 120

Convince & Convert

APRIL 22, 2015

From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Does your mom write about budget conscious activities, or does she travel a lot with her children? She explained, “Bloggers speak very well to different audience segments.

Blogger 60

Blogger Case Study Marketing How To 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

NOVEMBER 3, 2013

But I’d never met the man until this week, when I returned to beautiful Banff, Alberta to deliver a presentation on Youtility to Travel Alberta. While preparing new Youtility case studies for the Travel Alberta event, I stumbled across Mike Morrison and his Instagram video for Glacier Skywalk.

Examples 149

Examples Content Travel Marketing 149

Sprout Social

JULY 1, 2021

There’s often a significant back-and-forth between the seller and the potential client where the prospective customer will read up on case studies, watch product demos and negotiate a contract. The copy is written specifically for someone who works in the travel industry and whose company serves travel customers.

B2B 125

B2B SEO Travel Hubspot 125

Convince & Convert

JULY 30, 2013

In both of these cases, there was a particular type of content that performed much better than the brand character. For Travelocity, images of exotic travel locales (absent the Gnome) achieved high share counts. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Brands 150

Brands Case Study Content Facebook 150

Waxing UnLyrical

APRIL 15, 2015

Lots of case studies and lots of stories of success and failure. We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. First, the back story.

Communities 100

Communities Travel Metadata Content management systems 100

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Social Media Strategies Summit

JANUARY 3, 2019

Their Instagram profile serves its audience beautiful images from travel destinations around the world (many of which are user-generated). They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one.

Instagram 139

Instagram Brands UGC Travel 139

Buzz Marketing for Technology

NOVEMBER 17, 2010

I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” I have been an avid iPhone user almost since the.

Brands 243

Brands Reputation ROI Case Study 243

Social Media Marketing

JANUARY 2, 2023

Increased productivity: Video conferencing can also increase productivity by reducing the need for in-person meetings and travel. This is especially useful for teams working on complex projects or dealing with time-sensitive issues. This can save time and resources and allow team members to focus on their work instead of commuting.

Team 147

Team Products Video Tips 147

ProBlogger

FEBRUARY 5, 2013

Clicking on the map shows you a profile of the attendee, along with the distance they’re travelling to get to the conference. This is a great way to underscore the value of the conference to peers of the site’s visitors—it’s almost saying, someone like you is willing to travel 576kms to get to this conference.

Case Study 41

Case Study Products Study Brands 41

Proactive Report

JANUARY 18, 2011

According to the Pew Generations 2010 study, making travel reservations online is one of the top activities people do online. If you are a travel venue with an interest in attracting people 45 and older, your 2011 strategy should include. learning how the new Google ranking system includes social media mentions.

Travel 64

Travel Activities Groups Groups 64

Webbiquity SMM

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). ” ( Social Media Today ). Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts. eMarketer ).

Statistics 207

Statistics B2B Content Marketing 207

Sherrilynne Starkie

APRIL 12, 2018

Think websites, social media and airport signage. Think case studies and references. This is why people travel, offer free audits, and distribute research. Awareness — Who are you? If clients are not aware of your firm, you can neither scope nor engage with them. Understanding — Do I understand what you do ?

Retail 187

Retail Buy Consultant Reputation 187

Convince & Convert

MARCH 26, 2015

Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations. Naturally, the cleverness of this stunt resulted in significant online and social media chatter, including some wise words of wisdom from The Sun newspaper on Twitter. Oreo Eclipses the Sun—Literally. Yes, print!

Campaign 60

Campaign Case Study How To Study 60

Waxing UnLyrical

JANUARY 29, 2013

Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. ” So while they didn’t know each other a decade ago, through the beauty that is social media, they are now fast friends (and, in fact, the reason I know Beth is because Katie introduced me to her many years ago).

Case Study 177

Case Study Consultant Upcoming Travel 177

Janet Fouts

SEPTEMBER 17, 2012

I just got back from a trip to Atlanta where I did some training on social media with a group of fortune 50 corporate travel partners for a major banking institution. I knew a bit about Art, and being a social media geek I looked him up on Twitter as well as the restaurant. It’s not just restaurants either.

Storify 128

Storify Twitter Hotels Travel 128