Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Review 115

Review Social Media Social CRM Consultant 115

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. Exactly right.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Thanks for sharing. Im Jay Baer.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. A great (and yes tragic) case study. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops!

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Mindjumpers

SEPTEMBER 6, 2010

If not, I would recommend a section on the importance of social media and what it means for your business. This could include topline stats on the reach of different channels, user profiles and even case studies to show how other companies are using said channels. What To Include In a Social Media Policy (mindjumpers.com) [.]

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

If not, I would recommend a section on the importance of social media and what it means for your business. This could include topline stats on the reach of different channels, user profiles and even case studies to show how other companies are using said channels. What To Include In a Social Media Policy (mindjumpers.com) [.]

Policies 230

Policies Social Media Guidelines Privacy 230

Convince & Convert

FEBRUARY 25, 2010

link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! link] jolien RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

APRIL 14, 2010

Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Sounds like a great case study. Im Jay Baer.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Bravo, man.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Isn't the same for b2c though? I'm just a little confused.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 129

Social Media Strategy Influencer Case Study 129

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. You have to commit to social media for the long haul to see the benefits.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Expion just compiled 8 case studies with one of our clients, Applebee's. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 3, 2010

I'd love to write up a case study on you guys when you're ready. link] Shannon Holato RT @jaybaer 6 Ways to Prevent Your Agency from Dying at the Hands of Social Media (an antidote) [link] [link] jaybaer Whoa. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. tools of social media always change. Im Jay Baer.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. That means the smaller networks may be just the place for targeting young hip audience.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Techipedia: Tamar Weinberg

JULY 29, 2010

Whether they be costs, regulations, social or anything else, newcomers must to overcome certain hurdles before they can open their doors or become successful. Once you do open a business you have to build a reputation. These new talents and voices of social networking would often speak for free affecting market integrity.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. This is how we connect with each other online, by sharing content. Im Jay Baer.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.] little of your creativity, and keep the principles of social networking in mind. Im Jay Baer.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MAY 20, 2010

Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. There's SOOOO many case studies and results out there to see what's already been done. link] Social media metric humor.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. Awesome stuff Jay — I love the way you bring real examples to social media. link] Brian Interesting point.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Scott Monty of Ford is the big case study for this one. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Reply Tamar Weinberg February 28, 2010 at 12:48 pm Hi Lois, thanks for writing.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

It’s why Zappos is always the big Twitter brand awareness case study. Networking opportunities based on growing out a secondary persona One of the biggest questions I face in my consulting role is the question on whether to combine business and pleasure on Twitter.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships. The more you read, the better and more prepared you will be to communicate through various social media channels. You won’t be able to scale your brand on fifty social networks.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

JANUARY 14, 2009

The 10 Commandments of the Social Web : Building a social network? Social Media Marketing ROI: Metrics and Analysis : If you promote content on social networks, you should have some metrics in place to see how effective your campaign was. You need to handle your reputation issue appropriately.

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

APRIL 22, 2010

[link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Michael Feldkamp Jay, I agree with you and love your visual representation of the levels of discourse and marketing on social networks. You have to be your own case study. Thank you. How can I help you?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

Before long, social networks became hugely successful, and savvy marketers realized that they could create accounts on these networks to promote themselves. It simultaneously promotes the community of TLC’s viewers while also calling attention to a new social network. Thank you so much for replying.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I’m dying to find someone to recommend them to now. I get Twitter follows based on keywords, where robots are obviously being used.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JULY 9, 2010

Wow Online Influencers With An In-Person Experience – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Hopefully, if you’ve followed the right books, blogs, and people, you’ll be armed with pretty decent case studies and pretty decent material to embark on your own journey. But when they do, they need to know that you have a proven track record of doing this on a regular basis and case studies to back that up.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

APRIL 27, 2010

Singapore Airlines have a reputation for incredible in-flight service and I always believed it to be a case of 'nuture' vs 'nature (to hijack the argument) While they, the air steward/stewardess (not being PC here) do have a smiley face for you, how much of it is real and how much of it is put on? Im Jay Baer.

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. Social networks are for exposure.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked. link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 120

Social Media Strategy Mobile Consultant 120