Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 114

Case Study Marketing Directory Retail 114

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Content is the coin of our information economy. The engagement and content consumption increased 200%.

Mobile 100

Mobile Metrics ROI Press Release 100

Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Drupal 94

Drupal Content Case Study Statistics 94

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. This simple tool allows them to deliver content to their consumers in real time, wherever they are.

Small Business 206

Small Business Compete Mobile Tools 206

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

Statistics 207

Statistics B2B Content Marketing 207

Socialmedia.biz

OCTOBER 24, 2020

Factors such as your design, content, page speed and mobile-friendliness all contribute to the impression a visitor receives of your brand. . Make content sharable. Brand identity and content marketing go hand in hand. The content you publish reflects who you are. Make your website user-friendly.

Brands 107

Brands Case Study Statistics Reputation 107

Convince & Convert

FEBRUARY 18, 2015

Are we about to finally crack the mobile marketing code? So when you walk by the spa, for example, on your phone an offer for a massage pops up. .” Here’s the challenge, and this has always been the challenge for mobile. very interesting case study here about Shazam iBeacon program with Office Depot ).

Mobile 60

Mobile Marketing Discount Retail 60

Hootsuite

JUNE 21, 2023

A social media portfolio is a collection of your past and present social media campaigns, content, and projects. Social media portfolios should include examples of campaigns you’ve managed, along with real-world metrics that show the success of these efforts. What is a social media portfolio? 1 Social Media Tool Create.

Template 97

Template Templates Social Media Social Media Management 97

Razor Social

OCTOBER 11, 2017

There’s no better way to drive massive traffic to your website than consistently creating amazing content. Everybody is producing content to gain targeted traffic and get their brand known! So how do you stay ahead of your competition in the content marketing game? Content plus tools equals higher ROI!

Tools 111

Tools Tips Content Marketing 111

Buffer Social

JANUARY 24, 2024

A swipe file is a collection of curated content that strikes a chord with you, whether that's a clever tweet, a visually striking Instagram post, or a LinkedIn article that makes you think. This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. So what’s the alternative? 

Social Media 99

Social Media Repository Curation How To 99

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Searching Twitter on mobile. First, the bad news: Twitter doesn’t currently offer an advanced search function on its mobile app. Build a case study.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. On mobile: 1.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Buffer Social

JULY 25, 2023

Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences. Different creators approach newsletter content in different ways, but the process of starting one follows the same pattern.

Newsletter 85

Newsletter How To Fashion Authentication 85

Buffer Social

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Table of Contents.

Products 110

Products Video Brands Content 110

Idaconcpts

JUNE 4, 2014

Because you want your website to scale easily to tablets and other mobile devices. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

agora pulse

DECEMBER 11, 2019

They are yielding incredibly high engagement and conversion rates, even on mobile. In this post, we’ll dive deep into how to use Facebook’s Collection Ads to attract your audience’s attention on mobile, earn clicks, and drive sales. Mobile is a bit of a missed opportunity for many brands, though.

Facebook 87

Facebook UGC Mobile Conversation 87

SocialFish

DECEMBER 16, 2010

We’ll continue to update the site with fresh use cases, tips, tools, and resources. The new business site provides information about Twitter features and tools – for example, how to use mobile to communicate with customers ( Fast Follow ) and how to share content on the web ( Tweet Button ). Bookmark!

Twitter 196

Twitter API Case Study Resources 196

Writtent Blog

APRIL 5, 2013

Content curation is a lot about being useful and serving as an inspiration to you all! Transform Your Team into Epic Content Creators: 6 Steps. You might have heard a lot about the need to involve your employees in content creation but most likely you still feel puzzled. Stuck on content creation?

News 80

News Team Content Marketing 80

VEED Grow

SEPTEMBER 29, 2020

But what does this mean for brands and video content creators that use LinkedIn as an important distribution channel? You can currently only post Stories with the LinkedIn mobile app, and they appear at the top of your feed. Repurpose tips, interviews, customer success stories and other assets into bite-sized content.

LinkedIn 52

LinkedIn Content Instagram Video 52

Hootsuite

JUNE 8, 2020

Regardless of the format, the ads are full-screen , appearing in between different types of Snapchat content. This screencap is from a nine-second ad for mobile game company Nanobit. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website.

Advertising 145

Advertising CPI How To Metrics 145

Convince & Convert

MARCH 23, 2013

It’s nice to have a new example of this principle in practice. This isn’t a particularly complex social media case study, and that’s why I love it. Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program.

Case Study 161

Case Study UGC How To Meeting 161

Writtent Blog

AUGUST 2, 2013

It may be a rare occasion when content marketers, social media marketers, sales professionals, and CEOs all see eye-to-eye on a topic, but it happened in businesses worldwide this week. It’s been an incredible week in the content marketing realm, and we’ve had a blast curating a list of our favorite stories from around the web.

Newsletter 65

Newsletter News Brands Content 65

Writtent Blog

MARCH 29, 2013

You know that content’s a king these days, right? And that’s why we’ve got to learn how to become content kings as well! Epic Content Marketers: 20 More Women Who Rock. Although generating leads into customers is a highly valuable skill, sometimes content marketing just becomes a part of our professional or even personal life.

Google 69

Google Content Flipboard Marketing 69

Hootsuite

MARCH 16, 2020

important; } blockquote:before { content: none !important; important; } blockquote:after { content: none !important; While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. It encourages users to participate in user content creation challenges. important; }.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Pixlee

DECEMBER 22, 2021

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Sharing case studies from clients. Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Embracing influencer marketing or working with micro-influencers.

UGC 52

UGC Marketing Mobile Review 52

Oktopost

JULY 15, 2020

Those conversion rates carry over to paid ads, too, with another HubSpot study showing LinkedIn ads converting at 6.1% , more than double the rate of comparable Google ads. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

Activities 141

Activities Social Media Mobile Geotagging 141

Oktopost

DECEMBER 1, 2020

In the following case study, we will look at the buying process step by step and see how understanding cognitive biases can help shape your marketing efforts and bring your team better results. . Take dish soap, for example. The case study: a deep look into a giant European e-shop .

Sites 69

Sites Marketing Case Study Discount 69

Keyhole.co

MARCH 3, 2023

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? We’ll also jump right into one of the most successful case studies of marketing on Reddit, walking you through their strategy and dissecting how they succeeded. Let’s dive in. What is Reddit?

Reddit 52

Reddit Marketing Lurker Posterous 52

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

Case Study 131

Case Study ROI Social Media Team 131

Keyhole.co

JANUARY 27, 2023

In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers. For example, Samsung has enjoyed huge success by promoting on Facebook.

ROI 52

ROI B2B Social Media How To 52

Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Please give examples. A Tech company paid influencers to create and share content with their networks.

Content 40

Content RFP Metrics Case Study 40

Buffer Social

MARCH 22, 2017

Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content. But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). But first, a few key takeaways to set the study up!

Video 111

Video CPM Real Estate Mobile 111

agora pulse

JANUARY 23, 2019

One case study saw a 25% increase in site traffic and an 8% increase in revenue attributed to Instagram. User-generated content is well-trusted and it can be a powerful selling tool. In the picture above, for example, it would be easy to mistake the image for something professionally shot by the brand.

Instagram 120

Instagram Tips UGC Hashtag 120

ProBlogger

APRIL 25, 2017

Some of these factors which comprise on-page optimization include: writing great content which fills a need, and making it linkable. using your image alt text to help search engines understand your content better. Example of Google showing a site’s breadcrumb navigation in its search result. Get mobile-optimized.

SEO 51

SEO Tips Case Study Mobile 51

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Local/Mobile Search.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Pam Moore

AUGUST 17, 2020

Content shared across the platform was up nearly 50% year-over-year. How to quickly optimize your LinkedIn profile and maximize the use of key LinkedIn features and content optimization. How to engage in human ways by sharing relevant content and ensuring an authentic presentation of yourself and your brand.

LinkedIn 78

LinkedIn Tips Brands Training 78