Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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Team Hubspot Marketing SMS 110

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Marketing teams that don't embrace AI and other technologies will be left behind. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI.

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Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Marketing teams that don't embrace AI and other technologies will be left behind. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI.

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Team Marketing ROI Training 147

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

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Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? It may not know that the 50K mentions your brand received are all from people who are being sarcastic and actually don’t like something your business is doing, or the direction a campaign is going in.”

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Team Social Media Management Skills Trends 135

Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Oftentimes, I get my best ideas during nights and weekends, when I don’t want to bother my team. But I also don’t want to slow down.

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Team Examples Marketing Training 113

Sprout Social

AUGUST 28, 2023

The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences. Sprout enables you to build chatbots to handle customer support requests , suggest replies to customer inquiries or route messages to the right team.

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Team Tools Marketing Hubspot 88

Ignite Social Media

NOVEMBER 6, 2023

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.

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Influencer Campaign Video Instagram 96

Sprout Social

APRIL 20, 2023

Content creation Unless you’ve been blessed with an in-house creative team, one of the most valuable things an agency can do is free up your social media folks to do social and not make six versions of every post. Editorial calendar management I am a big fan of what I call the “air traffic controller” role on a social media team.

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Team Social Media RFP How To 126

The Realtime Report

JUNE 5, 2014

Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel. The #Troopthanks Vine campaign debuted this past Memorial Day; the campaign’s first Vine meshes together #Troopthanks with a famous ballpark snack. How does your brand plan to use Vine?

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Banking Campaign Team Journal 188

Social Media Today

MARCH 27, 2023

The new program will enable brands to team up with AR creators on campaigns.

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Campaign Brands Team 150

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Bean, for more details about the month-long hiatus, and how she believes other social marketing teams can prioritize their own mental health.

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Team Authentication Proposal Social Media 119

Social Media Today

SEPTEMBER 24, 2019

Twitter has launched a new marketing strategy arm which will partner with brands to help them maximize their tweet campaigns.

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Campaign Twitter Strategy Team 165

Oktopost

NOVEMBER 19, 2020

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. Looking for More About How to Upskill Your Team?

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Team B2B Marketing How To 131

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning. Me: It IS a great pic!

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Campaign Social Media Social Media Management Team 141

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. 10 behind-the-scenes post ideas and examples for your next campaign 1. Employee highlights that reference the skills, expertise and dedication of your team establish your brand as an authority in your industry.

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Campaign Content Upcoming Authentication 91

Sprout Social

JULY 21, 2020

Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. It’s time that businesses and leaders of social teams start creating a culture of recognition for the people creating meaningful customer experiences every day. Learn how your team likes to be recognized.

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Team How To Social Media Management Embedding 134

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

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Campaign Sentiment Privacy Analysis 75

Social Media Today

MAY 5, 2019

The most successful content marketing campaigns require a team effort - here are five reasons why you should look to incorporate your entire team into your content process.

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Team Content Campaign Process 168

Sprout Social

AUGUST 17, 2022

With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. These features speed up response times and allow your team to offer a consistent experience to your customers. For example, you can see if customers interacted with a certain piece of content or a team member via social.

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Campaign Social Media Tools Hubspot 125

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

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Template Templates Campaign Social Media 129

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. If another team runs your brand’s email marketing campaigns, a visual or voice-related disconnect could spring up between email and social media. To create consistency, get the two teams together for a branding review.

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Campaign Social Media UGC Marketing 150

Sprout Social

DECEMBER 20, 2022

Your brand is so much more than a logo, tagline or advertising campaign. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post?

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Meeting Team Social Media How To 99

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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Campaign Brands Communities Industry 113

Sprout Social

AUGUST 26, 2020

It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Creative copywriting. Design sensibility. Flexibility.

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Team Social Media Social Media Management How To 139

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

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Campaign Hashtag Analytics Metrics 121

The Realtime Report

DECEMBER 20, 2021

for SEO Campaigns. If you are looking for a way to increase your local web traffic in Dallas , then you have probably heard about the Google 3 Pack with respect to local SEO campaigns. This is the Google 3 Pack, and you want to land there as a part of your local SEO campaign. Work With a Professional Team That Can Help You.

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SEO Campaign Google Overview 91

Meltwater

APRIL 21, 2020

Launching a successful nonprofit marketing campaign is no easy task. Marketing teams within nonprofit organizations are often challenged to raise awareness, donor interest, and funds with limited time and resources.Sound… Read More >>>.

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Campaign How To Team Organization 166

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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Examples Campaign Tips UGC 142

Sprout Social

OCTOBER 19, 2022

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. However, there is only so much content a team can create, no matter how nimble or well-staffed, which leads brands to outsource some of their content needs to creators.

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Campaign Content How To Influencer 105

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. There is much, much more here, including breakouts by gender, region, employer type, and team size.

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Research Report Social Media CPM 257

Mindjumpers

DECEMBER 8, 2017

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration.

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Campaign Film Collaboration Travel 100

Ignite Social Media

OCTOBER 14, 2019

While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. This should go without saying, but the first step in developing your holiday campaign for social media should be to consider what will motivate your fans to take specific action(s). Let’s chat.

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Campaign Report Influencer Social Media 145

Rebekah Radice

DECEMBER 10, 2018

Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. But there’s also never been a more dynamic and exciting time to lead a marketing team.

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Team How To Marketing Atlassian 99

Mindjumpers

OCTOBER 12, 2012

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest. Why was the campaign so engaging?

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Campaign Engagement Tumblr Eventful 255

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Packaging and presenting your pitch to get your team on board. But it’s one thing to come up with a creative idea. What’s the big idea?

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Campaign Social Media Marketing Metrics 126

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history.

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Campaign How To Consultant Team 155