Buzz Marketing for Technology

SEPTEMBER 23, 2008

Not only do they build cool marketing campaigns but they can connect to your sales process. They in effect unify sales and marketing so that clients see that their campaign pay off – thereby eliminating the normal tension between sales and marketing. Wi5Connect – Welcome to Social Learning 2.0

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Audience discovery is the use of social data to segment those who talk about your brand into their affinities.

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

FEBRUARY 27, 2009

Tags: Personal Branding Social Networking Blogging Buzz Marketing.

ROI 100

ROI Case Study Consultant Campaign 100

Buzz Marketing for Technology

MAY 16, 2012

With the data, smart marketers can make mid-stream changes to the expressed interests and attitudes of their target audience.

Marketing 235

Marketing Buy Data Authentication 235

Buzz Marketing for Technology

JUNE 27, 2008

  So, I used my blog to launch a campaign using online networking and raised enough money to help sponsor the conference and attend! I’ve been using online networking to help raise money to support children in Cambodia - a cause that is near and dear to my heart.  Invest Time in Your Network. Social Network.

Web 2.0 100

Web 2.0 Project Wiki Tools 100

Buzz Marketing for Technology

MAY 11, 2010

Related posts: Social Media will Disrupt every Function in your Company We are at an interesting inflection point with Social Media. Social Media is not a campaign it’s a commitment! What’s your Social Media diet? Email this to a friend? A while back I created a post called – There.

Social Media 184

Social Media StumbleUpon Digg Reddit 184

Buzz Marketing for Technology

FEBRUARY 16, 2010

Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Social Media is not a campaign it’s a commitment! B2B Marketing Content: Lure or Lasso? I picked this saying up from Gary Vaynerchuk’s new book. A while back I created a post called – There.

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

JUNE 27, 2008

At the moment I am very busy with my Interim Marketing hat on, preparing a couple of direct marketing campaigns. Coordinating all the different aspects of the campaigns and the people who need to deliver each of them is just busyness through and through. Open Thread: What’s Your Social Network Strategy?

Wiki 247

Wiki Web 2.0 RSS Products 247

Buzz Marketing for Technology

JANUARY 15, 2014

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. There was no doubt in my mind we were going to scale this campaign. In all, this tactic generated 42 leads, and a significant portion was even qualified.

Mobile 243

Mobile Advertising Adwords Data 243

Buzz Marketing for Technology

MARCH 23, 2010

Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media is not a campaign it’s a commitment! Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking. A while back I created a post called – There.

Social Media 211

Social Media Retail Loyalty B2B 211

Buzz Marketing for Technology

APRIL 1, 2010

How much time do you give each of them to “soak” in the market – like cooking you start with the hardest vegetables first that take the longest to steep – so perhaps you start with more traditional channels first since they have longer lead times to get to market and then start hammering the market later in the campaign to crank up the buzz.

B2B 252

B2B Content Press Release Marketing 252

Buzz Marketing for Technology

APRIL 20, 2011

Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. It’s inefficient to spend your money, time and resources trying to reach out through all those channels at the same time. It’s possible to outspend a single competitor if that’s what you really want to do.

Social Media 249

Social Media Strategy Analysis Metrics 249

Buzz Marketing for Technology

JUNE 22, 2011

I would argue that you have to have several sensing mechanisms in place – one that is a data set that is always looking backward (like a rear view mirror) so see what has been said and is always listening and watching the conversations, in addition to that you need a forward looking data set (like a windshield) to help drive decision making on what (..)

Marketing 202

Marketing Data Analytics System 202

Buzz Marketing for Technology

JUNE 27, 2008

I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. I especially like this one session with Denise Wakeman, Rich Brooks and John T Unger on the topic of Blog Design Basic.

Blogger 100

Blogger Discount Comparison Price 100

Buzz Marketing for Technology

JUNE 27, 2008

As the Director of Marketing for MicroLink LLC, a small IT company the new social media technolgies are to my advantage. I do not have the time, resources or money to spend on expensive advertising campaigns, a press release for every newsworthy event, etc. Currently, I am launching a blog and the reason is this. Roasting Scott Monty.

Cymfony 113

Cymfony Badge Skills Comments 113