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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206
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Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

I took a look at the Social Media Marketing research data. The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. Share it on StumbleUpon. Reports are provided in PDF, Adobe Acrobat, format. – Value Drivers.

Research 113
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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. Share it on StumbleUpon.

Brands 114
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Learn about Local Search and Local Search Engine Marketing in Dallas

Bill Hartzer

Chris Silver Smith is Director of Optimization Strategies for KeyRelevance, where he provides online marketing consulting for organic search engine ranking, social media promotion, ecommerce optimization and local search. His Local Search Ranking Factors survey is among the most important studies of Local Search Engine Optimization.

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How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency. Tiger Woods photo by Shutterstock.

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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. These two factors are the yardsticks by which many social media branding campaigns are measured.