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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Share it on StumbleUpon. Have you ever wondered what people are REALLY saying about your brand ? Subscribe to the comments for this post? Tweet This!

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Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

Here is some interesting information from the Gleanster Social Media Marketing Report: – Consumer product companies are paying their agencies big money to incorporate social media into their marketing campaigns. Share it on StumbleUpon. – But the ROI on this effort is still squishy at best. – Value Drivers.

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Bing Search Engine Losing Users Fast

Bill Hartzer

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. Share it on StumbleUpon. Share this on del.icio.us. Post this on Diigo. Post on Google Buzz. Add this to Mister Wong. Tweet This!

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Learn about Local Search and Local Search Engine Marketing in Dallas

Bill Hartzer

His Local Search Ranking Factors survey is among the most important studies of Local Search Engine Optimization. Share it on StumbleUpon. He serves on the Board of Directors of SEMpdx, Portland’s search marketing trade organization, as Vice President of Partnerships. Subscribe to the comments for this post? Share this on del.icio.us.

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The Social Media ROI Debate

Webbiquity SMM

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. Share it on StumbleUpon. 5 Problems With Measuring Social Marketing by Web Worker Daily.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. Share it on StumbleUpon. Pricing ranges from $30 to $150 per month. Other Cool Web Tools. Proclaim Messenger. Share this on Mixx.

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Mapping Your Social Graph

Proactive Report

Although the Edelman Trust Barometer, a global survey of who people trust and whose opinion they value, has shown that people worldwide once again trust executives and experts as the official corporate spokespeople, dependence on peer opinions when making decisions is still high. And they’re getting answers.