Small Business Mavericks

SEPTEMBER 10, 2011

.&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Fail to hire social media experts. You might think that you can do social media yourself, but that could be a fatal mistake. A social media firm does it every day.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

MAY 24, 2011

Famed journalist turned Internet entrepreneur Peter Shankman wrote a scathing criticism of social media experts and recommended that no one hire one of these dastardly little creatures. Perhaps a social media expert on staff isn’t such a bad idea after all. Social media is about transparency, not gimmicks.

Social Media 161

Social Media SEO Company Campaign 161

Small Business Mavericks

MAY 13, 2012

One of the biggest benefits to social media marketing is the low cost. Rather than engaging in social media marketing themselves, they are more likely to delegate this role to someone else – often the person responsible for computer maintenance or SEO.

Social Media 126

Social Media Marketing Small Business Loyalty 126

Small Business Mavericks

SEPTEMBER 10, 2012

61% of marketing agencies see social media as primarily a brand awareness tool while 64% of agency clients see it as a brand awareness tool. Respondents to a survey by Econsultancy were allowed to pick two channel categories under which they consider social media to fall. Marketing campaign. Content marketing.

Social Media 101

Social Media Brands Survey Campaign 101

Small Business Mavericks

JANUARY 29, 2016

You should plan on having a strong social media promotional campaign. Here are five good reasons to invest in social media promotion : Search engine optimization (SEO) – Social media promotion itself is SEO. Authority – Social media also increases your authority.

Social Media 70

Social Media SEO Engineering Issues 70

Small Business Mavericks

SEPTEMBER 3, 2011

There’s been so much written about social media that you might think my question – What’s the point? It isn’t whether or not social media has a point. The question, rather, is, What exactly is the point to social media? Social media actually has many points.

Social Media 112

Social Media Reputation SEO Questions 112

Small Business Mavericks

JULY 31, 2012

You’ve likely heard that a DIY social media campaign is free. Sure, it’s free to sign up for a social media account. Whether you sign up at Facebook, Twitter, Pinterest, or one of thousands of social media websites online, it doesn’t cost you anything – most of the time.

Social Media 98

Social Media ROI Cost Course 98

Small Business Mavericks

APRIL 28, 2012

They look at social media like Facebook and Twitter and think wow – I can promote my business as much as I want, it’s as easy as pressing a few keys. Their social media marketing campaigns have failed miserably and they are at a loss to understand why.

Social Media 126

Social Media Marketing Publishing Engagement 126

Small Business Mavericks

APRIL 30, 2012

Social media is everywhere and it can often be a little daunting when for a small business owner about to engage in a social media marketing campaign. All to often a business will focus on one or two social media platforms, particularly Facebook and Twitter since they receive the most mentions.

Platform 110

Platform Social Media Forums MySpace 110

Small Business Mavericks

MAY 16, 2012

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

NOVEMBER 14, 2011

If you troll the social media websites – Facebook, Twitter, LinkedIn, Google+, and various social bookmarking websites – you’ll find a lot of online marketers just posting links to their content. I like the thinking that went into this social media campaign. It’s pretty bland.

Social Media 98

Social Media Social Bookmarking Marketing Project 98

Small Business Mavericks

FEBRUARY 7, 2012

There are several ways to measure a successful social media campaign. When looking to increase social media sharing of your content, make sure you are doing so for the right reasons. For some, it’s the number of followers they have and the interaction that occurs between themselves and followers.

Social Media 98

Social Media Brands Campaign Video 98

Small Business Mavericks

FEBRUARY 8, 2012

Use social media to share the video, but don’t push it. If they are the drawbacks, then the best way to get the most out of a video marketing campaign is by reducing them. If they like it, then you may be in luck. Force – don’t force a video down other people throats.

Video 98

Video Campaign Marketing Small Business 98

Small Business Mavericks

JANUARY 22, 2012

That was a novel way to connect two social media platforms for marketing purposes. People love to show off, so if you advertise a campaign that encourages those traits, you may be able to build and further develop your brand. They then featured those photos through a collage on their website for all to see.

Social Media 110

Social Media Fashion Instagram Trends 110

Small Business Mavericks

NOVEMBER 28, 2014

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. It’s pretty obvious that the social media giant is set on getting a piece of the promotional pie by limiting unpromoted posts. If we do, will you be looking at video ads as part of your campaigns?

Video 137

Video Facebook Marketing Retail 137

Small Business Mavericks

NOVEMBER 21, 2013

Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns. Of those, social networks won out for having the highest reach. Before you start any social media campaign, make sure your landing page is optimized and ready to convert.

Social Networking 101

Social Networking Study Metrics Campaign 101

Small Business Mavericks

NOVEMBER 21, 2014

Why not use that visually appealing aspect of the holidays to utilize Pinterest in your marketing campaigns? Social media marketing is a powerful business tool that all of us could use. Social Media holiday marketing Pinterest product pins Project Holiday' ” 3 Ways To Start.

Marketing 119

Marketing Project How To Price 119

Small Business Mavericks

JULY 18, 2014

86% of the respondents use email marketing regularly but they also use social media marketing (72%), SEO(70%) and content marketing(64%). Budget plans vary according to the size of the budget but social media marketing(38%), content marketing(28%) and email marketing(25%) are definitely in the mix.

Survey 111

Survey Small Business SEO Social Media 111

Small Business Mavericks

AUGUST 26, 2014

Tech Republic looked at the ALS Ice Bucket Challenge: Why it worked and what social media marketers can learn. ” The answer is all over the social media sites, and mom probably got nominated yesterday. This is a perfect example of the power of word of mouth and earned media. Why do humans act this way?

Energy 87

Energy Research Social Media Campaign 87

Small Business Mavericks

SEPTEMBER 18, 2013

They are out there right now conducting their own marketing campaigns. Follow your competition on social media, look at their content strategies, and find out how they operate in key customer interaction areas. Where are they falling short? What opportunities are they leaving open for you?

Research 101

Research Types Small Business Forums 101

Small Business Mavericks

APRIL 22, 2013

Let’s say you just kicked off a new social media campaign. By looking at your metrics in real time, you can see if your social media campaign is getting off to a good start. Tracking & Analytics analytics metrics real time analytics Social Media'

Analytics 93

Analytics Metrics Campaign Social Media 93

Small Business Mavericks

OCTOBER 6, 2014

I know I’m not surprised when I see something come around social media again, because it happens all the time. She points out that social sharing happens billions of times a day, crossing various social media networks like YouTube, Twitter, Facebook, Pinterest, and the rest. What Makes Content Sharable?

Content 102

Content Survey Research Social Media 102

Small Business Mavericks

JANUARY 28, 2012

Engaging in a pay-per-click campaign is fine, and measuring traffic and conversions is always going to help with future planning, and perhaps even modifying your current campaigns. The same can be said for SEO and social media marketing.

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

JANUARY 6, 2014

Whether you are setting up a landing page for a social media campaign, a paid advertising campaign, or organic SEO, you need to make sure its No. 1 priority is converting visitors to sales.

Small Business 119

Small Business Newsletter Buy Campaign 119

Small Business Mavericks

DECEMBER 24, 2012

One bad customer service experience can have huge repercussions in the age of social media. But with social media, and everyone you know having accounts at all the major social media websites, you can bet that your customers will use it if they have to. UPS discovered this the hard way.

Reputation 96

Reputation Small Business Training Social Media 96

Small Business Mavericks

NOVEMBER 5, 2013

When you do undergo a reputation management campaign, don’t just litter the search results with a bunch of spammy content in an attempt to outrank the negative mentions. A simple link building campaign could drive some of those results higher in the search results to overtake the negative results.

Reputation 117

Reputation Campaign Strategy Issues 117

Small Business Mavericks

FEBRUARY 21, 2013

When you start a new marketing campaign – whether it be search engine optimization, social media marketing, paid advertising, or something else – analytics helps you determine whether your marketing efforts are delivering results. ” It’s an old marketing truth that is still relevant.

Analytics 93

Analytics SEO ROI Small Business 93

Small Business Mavericks

FEBRUARY 5, 2012

You have a choice, you can work on the periphery of your business, managing a website, keywords, content, marketing including a social media marketing campaign, and perhaps even a PPC campaign as well – and we haven’t touched on the business side of things, the stock control, money management and growth of a business.

Small Business 107

Small Business SEO Price Compete 107

Small Business Mavericks

JUNE 3, 2013

I mean, let them know where to find you on the social networks. Lead them to your Facebook page, Twitter account, and other social media outlets. E-mail Marketing for Small Business e-mail marketing social engagement Social Media' But don’t give up on e-mail. Pursue every possible avenue.

Activities 101

Activities List Small Business Training 101

Small Business Mavericks

MAY 13, 2011

Once you’ve got your list, start a link building campaign for those keywords (write articles, guest blog posts, and use social media to promote them). Your link building campaign should focus on achieving high value anchor text links for the specific keywords that you are targeting.

How To 168

How To ROI Campaign Analytics 168

Small Business Mavericks

FEBRUARY 4, 2011

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you.

Small Business 115

Small Business Press Release Case Study Adwords 115

Small Business Mavericks

MARCH 14, 2013

When we communicate with our friends on social media we send them a “shout out.” Here’s a hint, though, when it comes to starting your social media campaign. If you are just taking to social media on behalf of your business, take the time to listen first. Especially indoors?

Social Media 93

Social Media Campaign Conversation Engagement 93

Small Business Mavericks

MARCH 5, 2012

For that matter, how do you measure the success of an online social media campaign? An offline business finds it difficult to measure the success of a newspaper advertising campaign, however, an online business can very easily measure the success of a paid-per-click advertising campaign.

Small Business 101

Small Business Patterns Sports Statistics 101

Small Business Mavericks

FEBRUARY 29, 2012

A good example is any advertising copy, press release, or social media marketing engagement. Keywords are also important when engaging socially, or writing advertising copy. There are many small business owners who complain of failed marketing campaigns (and coupons are again a good example here). SEO is still important.

SEO 105

SEO Press Release Marketing Small Business 105

Small Business Mavericks

FEBRUARY 11, 2011

The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Most of the tips are right on target. You can leave a response , or trackback from your own site.

Small Business 87

Small Business Case Study Press Release Marketing 87

Small Business Mavericks

DECEMBER 20, 2013

If you know what social media and paid advertising campaigns you have run targeting those entry pages, then you can ascertain whether that traffic is from those efforts or from organic search. In other words, set up a landing page that you wish to use for organic search only and target that landing page with specific keywords.

Metrics 101

Metrics Paid Search Small Business Organization 101

Small Business Mavericks

APRIL 23, 2012

The short sharp punchy pieces you post on social media will grab the attention, and if linked to a blog, the blog will hold and maintain that attention. It’s main aim is to support your main business pages, and to support your social media marketing. Maintaining a blog is only as hard as you make it.

Facebook 114

Facebook Publishing Social Media Cost 114