Oktopost

APRIL 9, 2024

However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 122

Strategy Brands Content UGC 122

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. What is conversational marketing? Helpdesk integrations.

Conversation 99

Conversation Strategy Social Media Marketing 99

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It provides a wealth of data and information to leverage in your pitches and client strategies. Analyze the sentiment surrounding your agency.

Social Media 110

Social Media Strategy Case Study RFP 110

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative. Strategies for increasing SOV Looking for ways to improve your SOV? Consider your user requirements.

Social Media 59

Social Media How To Metrics Sentiment 59

Pam Moore

MAY 19, 2023

By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Increased ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Increased ROI.

Team 147

Team Marketing ROI Training 147

The Realtime Report

APRIL 20, 2020

While you may have already had some sort of digital marketing strategy, this is simply not enough during these times. Put on Webinars and Other Interactive Activities. Webinars can be a great way for your brand to show that you know your stuff in the industry. Do you already have marketing strategies and plans in the pipeline?

Marketing 113

Marketing Sentiment Industry Energy 113

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Connect social media to all marketing campaigns to gauge response. Plot your social media sentiment against your NPS scores.

ROI 100

ROI Platform Storify Sentiment 100

Social Media Strategies Summit

FEBRUARY 13, 2020

They then craft a strategy that will resonate. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram. The second piece of Airtable’s Instagram strategy is more about showing the personality behind their attractive branding. PRIORITY PLATFORM: Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. You can analyze multiple profiles, brand mentions, and campaigns within minutes. What does your brand stand for?

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

OCTOBER 6, 2022

And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. Plan everything out thoroughly and create a creative strategy brief and a storyboard. Pinpoint your goals.

Video 127

Video Social Media How To Trends 127

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Just be sure to document your structure in your social media marketing strategy. 11 strategies for successful franchise social media marketing 1.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Another thing to look at is your competitors’ marketing strategies. Keep monitoring your competitors and making adjustments to your strategy as needed.

Analysis 52

Analysis How To Marketing Price 52

Audiense

MAY 6, 2016

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. Whether it’s webinars or podcasts that you should be listening to, or just something new about Instagram that caught our eye, it’ll all be here! Social Times.

Team 92

Team Fashion Analysis Sentiment 92

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Sprout Social

JULY 31, 2019

Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights social listening has to offer your campaign. Sign up for a Sprout Social Webinar. Connect your social profiles.

Team 82

Team Notification Report Metrics 82

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media B2B Strategy Consultant 147

Hootsuite

OCTOBER 28, 2019

subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Use a URL shortener to make it trackable.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 135

Campaign Social Media Collaboration Apple 135

Sprout Social

JANUARY 11, 2021

But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. 8 ways to improve your campaigns by tracking social media shares. Fine-tune your social content strategy. Uncover posts that are prime for ads.

Campaign 112

Campaign Social Media Hashtag Sentiment 112

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. I think using the information in tandem would be great to add to social media strategies. What would you do? Good stuff. Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Hootsuite

DECEMBER 8, 2021

The goal can apply to anything from a single ad buy, or you can create social media campaign goals. A social media goal isn’t the same thing as a social media strategy , although both are important. You can think of social media goals as the building blocks for your social media strategy. Social sentiment. Brand mentions.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Sprout Social

JANUARY 5, 2021

This is especially true considering how much time we spend analyzing data, talking to customers and adapting our strategies. While both depend on monitoring data, trendspotting is ideally an ongoing process while marketing research may be done on an as-needed basis to inform a specific project, campaign or change in direction.

Strategy 132

Strategy Content How To Trends 132

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. Earnest Agency ). Convince & Convert ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Sentiment: How much are you willing to automate verse check by hand? Demographics: Do you want to be able to filter by the demographics of the author? In other words, how accurate does it need to be?

Social Media 155

Social Media Radian6 Strategy SM2 155

Hootsuite

MAY 9, 2023

In this blog, we’ll teach you how to implement a successful content distribution strategy. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Each has its own role in your content distribution strategy. What is content distribution? Educational content.

Tips 98

Tips Content HootSuite UGC 98

agora pulse

SEPTEMBER 12, 2017

In this post, we’re going to take a look at six of the most effective and foolproof strategies to drive up your Facebook event attendance with plenty of time to spare. Business conferences and webinars could use hashtags like #businessnetworking to help land themselves in front of the right target audience. Final Thoughts.

Eventful 140

Eventful Strategy Facebook Hashtag 140

Sprout Social

JUNE 20, 2023

This applies to marketing campaigns, how you talk to customers and so much more. With high stakes and many moving pieces, creating a brand strategy can be daunting. But the sentiment remains the same! Whether that’s through in-person events, conferences or digital events like webinars is up to you.

Brands 92

Brands How To Sentiment Social Media Management 92

Hootsuite

SEPTEMBER 3, 2020

Bonus: Watch the full webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team , for a lively discussion on the topics in this blog post, including a Q&A with the live webinar attendees. The companies that put their brand purpose to action were rewarded with positive customer sentiment also.

Trends 144

Trends Social Media HootSuite Embedding 144

Oktopost

SEPTEMBER 11, 2023

They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e. social media) Campaign: The title of your campaign (i.e. The same goes for social media.

Social Media 138

Social Media Metrics How To ROI 138

Hootsuite

JULY 17, 2023

Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that’s not all. Helps you analyze and understand your performance One of the key elements of a successful social media strategy is understanding how your content and methods are performing.

Social Media 70

Social Media Tools HootSuite Price 70

Waxing UnLyrical

NOVEMBER 18, 2010

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. This tracking tag is vital for any paid Twitter ad campaign, as your tracking tag will build up an audience base to whom you can target your ads.

Analytics 52

Analytics Twitter Data How To 52