Pam Moore

NOVEMBER 29, 2017

I am hosting a training webinar to help you learn the influencer marketing trends for 2018 and understand how you can integrate influencer marketing into your business and marketing strategies and plans for 2018. On this free webinar I will be sharing with you the exact same methodologies we use with our agency clients big and small.

Influencer 160

Influencer Training Marketing Small Business 160

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Having clear goals will help you create a strategy that aligns with your overall business objectives. Make it easy for your audience to take the next step, whether that’s visiting your website, signing up for a webinar, or making a purchase. Boost sales?

Campaign 78

Campaign Engagement Case Study Newsletter 78

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Hosting 160

Hosting URL Newsletter Analytics 160

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Measuring the success of B2B SaaS Marketing Ultimately, your marketing strategies should drive revenue through customer acquisition or retention. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Once you’ve rounded up some common industry metrics, integrate these measurement strategies into your own business plan.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy.

B2B 136

B2B Social Media Strategy LinkedIn 136

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Once you’ve rounded up some common industry metrics, integrate these measurement strategies into your own business plan.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

MARCH 15, 2021

The mood and behavior of your audience have changed, and so too must your marketing strategies. Here’s how to adjust your strategy to be successful. Re-evaluate Your Marketing Strategy. Some paused their campaigns. As a result, you might see your campaigns shift more and more toward top-of-the-funnel content.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy. Let’s dive in on how B2B influencer strategy works, and how you can apply it to your business.

B2B 69

B2B Influencer Strategy Industry 69

Jon Loomer

MAY 19, 2016

Based on a person’s performance on the quiz, I’d funnel them to the appropriate webinar. I intentionally made it a chore to get access to each webinar registration page. But now, for the first time, I am publicly revealing each free webinar registration pages. Each of these webinars have been conducted once so far.

Advertising 120

Advertising Facebook Training News 120

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns.

SMS 106

SMS Strategy Marketing How To 106

Oktopost

MARCH 20, 2021

On the other hand, growth hackers know exactly what works and leverage their marketing strategies to make sure they only yield significant returns. . But on the other side of that risk is the possibility for substantial growth – so you’ll have to decide if it is the right strategy for your company. . What is Growth Hacking?

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 122

Strategy Brands Content UGC 122

The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts. A robust digital marketing strategy consists of six key stages.

Conversation 70

Conversation How To Software Analytics 70

Oktopost

APRIL 9, 2024

However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Maybe it’s your social strategy or something else. Who’s running the webinar?

Strategy 103

Strategy Marketing Startup Eventful 103

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60

Tips Survey Hosting Metrics 60

Jon Loomer

MAY 5, 2016

Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. We need a strategy to pull apart these layers. Strategy 1: Self-Guided. I do this with an evergreen campaign , sending that person through a series of ads made for their level.

Strategy 126

Strategy Facebook How To Advertising 126

Sprout Social

MARCH 12, 2024

Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

Social Media 112

Social Media Marketing Sentiment Influencer 112

Sprout Social

JUNE 29, 2020

With a robust social strategy , universities can strengthen their international profile, influence prospective students’ decisions and turn graduates, employees and industry partners into staunch advocates. In order for your full-funnel marketing strategy to be successful, every social team needs to lean on their data.

Strategy 131

Strategy Marketing Metrics Education 131

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. What is conversational marketing? Helpdesk integrations.

Conversation 99

Conversation Strategy Social Media Marketing 99

Sprout Social

JULY 13, 2022

You just need to gut-check your strategy against the right data. These statistics will help you tailor your social strategy to the European market so you can remain on message across the pond and beyond. You can have the best social media strategy in place but without enough staffing resources, it’s going to be difficult to pull off.

Social Media 98

Social Media Strategy Statistics Trends 98

Keyhole.co

APRIL 2, 2024

But, as with any marketing channel, showing up without a strategy can be fruitless. This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.” Use to: See how effective your social media campaigns are at driving conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Janet Fouts

JUNE 14, 2011

We’re doing a series of webinars over the next 4 weeks that should really help you create compelling content, build your network and start some sharing and participation among your networks. Free webinars you say? These webinars are totally free and you only have to sign up once to be able to come to all 4.

Virtual World 136

Virtual World Education Collaboration Curation 136

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It provides a wealth of data and information to leverage in your pitches and client strategies. Agencies are brands too and need to be treated as such.

Social Media 109

Social Media Strategy Case Study RFP 109

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Promoting various events and webinars. What is their profile like and how will their personality promote your campaign?

Influencer 100

Influencer Campaign Marketing Fashion 100

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. What other brands peak their interests? This includes: Take the time to listen.

Brands 148

Brands Marketing Real Estate Collaboration 148

Buffer Social

AUGUST 16, 2023

In this article, I will share six key strategies I’ve used so far. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars. Build a tailored portfolio of successful campaigns to advertise my business.

Strategy 74

Strategy Press Release Startup Reputation 74

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Keep your interactions seasonally relevant.

Research 194

Research Engagement Strategy Facebook 194

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. Once your campaign is live, Promote has basic analytics to track your ad’s performance. TikTok’s traditional ad campaigns can be a bit tricky to set up.

Overview 116

Overview Campaign Cost Organization 116

Oktopost

MARCH 5, 2019

It was only a small part of a social media RTM strategy that Oreo had decided to implement. In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Those were both successful attention-grabbers in real-time.

Strategy 125

Strategy Marketing B2B Conference 125

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Ignite Social Media

SEPTEMBER 22, 2016

A couple of weeks ago we hosted a webinar, “ Staffing for Social Success ,” where we discussed the trends in roles on social media teams and the common social team structures we see. As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy.

Strategy 60

Strategy Social Media Marketing Case Study 60

Koka Sexton

JUNE 18, 2023

Let’s delve into how to create effective campaigns and generate quality leads to maximize the success of your business. Leads can be generated through different sources, such as online ads, email campaigns, search engine optimization (SEO), and referral partnerships. Explore different ways to generate leads!

Discount 59

Discount eBook Campaign Process 59

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. This social media training course covers every corner of social strategy—from choosing channels to managing communities. According to the Sprout Social Index™, sales strategy and product development are the number one uses of social media data.

Training 116

Training Course Resources Social Media 116

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. For example, with email marketing campaigns, instead of reading about how to sign up for an event or new product updates, brands can share a video in their newsletter.

Conversation 89

Conversation Video Tips Embedding 89

Oktopost

MARCH 10, 2022

What do you want your social media campaigns to achieve? Lead generation: Whether you’re pulling organic leads in through lead generation content, webinars, or other gated assets, you’ll need to track them in GA if you don’t have tracking integration in your social management platform. ” DKSH.

ROI 174

ROI B2B Social Media Brands 174