article thumbnail

The ROI of Social Media

Ari Herzog

Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI.

ROI 154
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Shared Media includes social media but it’s more.

Marketing 367
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Shared Media includes social media campaigns but it’s more. It includes partnerships, alliances, syndicates and more.

Marketing 195
article thumbnail

Social Media Measurement for Pragmatists

Waxing UnLyrical

Generations of craftsmen were taught that the biggest benefits of great campaigns couldn’t be measured. Now, I suspect some of you may say something like, “Robert, calculating ROI in these cases isn’t always so easy.” Image: sean dreilinger via Flickr, CC 2.0. It was social media monetization before it was cool.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Shared Media includes social media but it’s more.

Marketing 199
article thumbnail

17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). The rest of it is either curated (24.0%) or syndicated (12.6%).

Trends 95