Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. Implementation. Promotions/Offers.

SMS 187

SMS Strategy Marketing Discount 187

Waxing UnLyrical

JUNE 20, 2016

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. How to Solve Your Social ROI Puzzle.

SMS 105

SMS Retail Banking ROI 105

Hootsuite

JUNE 11, 2020

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Create your campaign.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Hootsuite

MARCH 23, 2022

Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. Marketers need meaningful data to help them make good decisions about the success (or failure) of their Snapchat campaigns. Demonstrate the ROI of Snapchat. Let’s get to it! Login with your account details.

Analytics 144

Analytics Tools How To Metrics 144

Hootsuite

MARCH 8, 2022

On mobile, Pinterest offers related search suggestions to help narrow down what users are looking for. With Hootsuite Impact , you can see the ROI for all your social campaigns — organic and paid — across all platforms, including Pinterest (available to Business and Enterprise plans). Source: Pinterest. Source: Pinterest.

Features 114

Features Price Buy Campaign 114

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. The hashtag campaign “Opt Outside” has been a hit. .

Social Media 67

Social Media SMS UGC Marketing 67

Social Media Strategies Summit

OCTOBER 16, 2019

trillion annually, representing 30% of total retail sales. This presents an opportunity for marketers to double down on their Snapchat strategy in order to see a better ROI. The ‘Taco Head’ campaign shattered a Snapchat record with a whopping 224 million views. This campaign had some pretty impressive results.

Brands 103

Brands NGO Authentication Campaign 103

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI. She could also segment her campaigns according to shop location (i.e. Plan ahead.

Strategy 93

Strategy Social Media Hashtag ROI 93

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Create a hashtag to promote a specific employee advocacy campaign. Learn how to measure and present social results that will prove ROI with Hootsuite’s new Social ROI and Value Analysis training and certification. Make advocacy a game.

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? Large SMS marketing campaigns aren’t DIY.

SMS 60

SMS Tips Marketing Discount 60

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 99

Retail Social Media UGC How To 99

ProBlogger

JANUARY 31, 2016

I can help you stop wasting time right now – the following three mistakes are foolproof ways to ruin your conversion rates and should be avoided: Mistake #1: Forgetting About Mobile. The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing.

Conversation 31

Conversation Mobile Retail iPad 31

Convince & Convert

MAY 29, 2018

92 percent of mobile video viewers share videos with others. Internet Retailer ]. Internet Retailer ]. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform. comScore ]. Wordstream ]. Vertical Video.

Platform 150

Platform Campaign Video YouTube 150

Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. As you would with your campaigns, website or physical locations, be sure your shoppable content demonstrates your brand’s values and humanity. It’s time to build a shoppable media campaign.

Buy 139

Buy Brands Apparel Content 139

The Realtime Report

APRIL 28, 2022

Internet marketing is very flexible and allows companies to create targeted campaigns with a wide reach. And mailing lists have the highest ROI. SMS to potential customers is sent not only by classic retail outlets, but also by online stores and services. Not to mention banks, Internet providers and mobile operators.

SMS 167

SMS Marketing Notification Construction 167

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Knowing how to maximize your paid and organic Facebook campaigns is key to making more sales. Standing out in a sea of organic and paid Facebook content is tough.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

DECEMBER 9, 2020

How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? These innovative experiences are helping organizations drive ROI , boost loyalty, and stand out in a rising sea of online advertisers trying to win wallets in a retracting economy.

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

JANUARY 10, 2022

Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Pinterest has several ad formats and campaign types to help you do that, so let’s dive into them. Sounds amazing, right? Everyone on board is ready to shop.

HootSuite 145

HootSuite Campaign URL Types 145

The Realtime Report

JANUARY 22, 2014

This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. The brand is creating one or two lead generation campaigns per week on Twitter. 50% of leads from these campaigns led to new emails (not previously in the brand’s database).

Apparel 161

Apparel Twitter Retail Case Study 161

Keyhole.co

MAY 18, 2023

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. Twitter receives approximately 80% of its traffic via mobile. Twitter drives a 40% greater ROI than other social media platforms.

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

DECEMBER 15, 2020

Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. Modus is a mobile-first, AI-powered Sales Hub that helps field and channel reps get sales done with easy access to content, intelligent tools and microlearning. We design and build remarkable mobile apps.

Company 149

Company Twitter Software System 149

Oktopost

MAY 20, 2019

Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of. This gives marketing departments granular control over customer data collection, segmentation, and campaign orchestration.

Data 110

Data Platform B2B Marketing 110

Convince & Convert

JANUARY 21, 2014

Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales.

Study 167

Study Social Media Forums Case Study 167

Pixlee

FEBRUARY 8, 2018

However, while some brands manage highly effective email marketing campaigns, others make mistakes that lead to customers ignoring messages or even unsubscribing from their mailing lists. Brands use personalized abandoned cart campaigns to encourage customers to return to their online store and complete their purchase.

Marketing 42

Marketing Hubspot Retail B2B 42

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). You will find tremendous improvement in your campaigns. WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. Twitter Followers: 23,400+.

Adwords 60

Adwords CPC Marketing Retail 60

Keyhole.co

JANUARY 17, 2023

Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy. Keyhole We are proud to announce Keyhole’s newest feature, social media publishing, and scheduling for Instagram, Facebook and Twitter.

Social Media 52

Social Media Tools Price Social Media Management 52

Twist Image

DECEMBER 18, 2015

Have consumers engaged with our mobile application? To translate that: if you paid less for a placement, it is considered a successful campaign. A cheaper CPM does not equal campaign success. Brands must optimize their spend by focusing on real ROI. retail technology. When (and where) did they leave? business blog.

CPM 40

CPM Brands Affiliate marketing ROI 40

Convince & Convert

AUGUST 10, 2010

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Later

JANUARY 22, 2019

This helps them free up a ton of time during the week — time they can spend growing their business, engaging with their community, and planning future Instagram campaigns! 6: Scheduling Instagram Posts and Stories Improves Your Instagram ROI. Save Time by Scheduling Instagram Stories. . #6:

Instagram 53

Instagram Hashtag Notification Feed 53

Sprout Social

NOVEMBER 28, 2016

Consumers today are online, they’re mobile and they’re very social. It gives you the opportunity to create customized campaigns based on your audience, rather than relying on a one-size-fits-all approach. When it comes to driving sales and increasing your ROI, some platforms are better than others.

Social Media 40

Social Media Social Networking Review Mobile 40

Convince & Convert

JUNE 24, 2014

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. They revealed that 93% of Americans shop with coupons with 29% of Americans using mobile coupons. Creating a Successful Coupon Campaign So just how does a brand create a successful coupon campaign?

Campaign 160

Campaign Discount Retail How To 160

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Local/Mobile Search. The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.)

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. The big question of return on investment comes up often.

Facebook 279

Facebook How To Marketing URL 279

Hootsuite

SEPTEMBER 9, 2020

This is an obvious choice for your first social ad campaigns. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. This is a full-screen interactive or informational destination page within the Facebook mobile app. Source: Pew Research Center.

Advertising 145

Advertising Social Media HootSuite How To 145

Webbiquity SMM

DECEMBER 2, 2014

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Sprout Social

SEPTEMBER 28, 2020

And on top of that, they have to monitor and engage with their community and turn data into a story to prove the ROI of their work. Sprout Social can help boost your productivity, maximize your marketing impact and show real ROI to your bosses. River Island , a major international fashion retailer, has seen the results first-hand.

ROI 124

ROI Team Social Media Management Marketing 124