Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. We can’t get enough of it.

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YouTube Campaign Policies Disqus 233

Mindjumpers

NOVEMBER 25, 2011

Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks.

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Campaign Facebook YouTube Groups 203

Mindjumpers

OCTOBER 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What You Can Learn From H&M’s Use Of Social Media Get Inspired And Go Shopping with French Connection’s Youtique » Diesel Kicks Ass With New Campaign! It really shows how much effort Diesel has put into the project to maintain their brand.

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Campaign Disqus Policies Fashion 230

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. It’s a simple idea, but is creating a lot of buzz and PR.

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Campaign Social Media Reddit Disqus 206

Mindjumpers

JANUARY 26, 2012

Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used. How Lacta Created Engagement With a Simple, Yet an Effective Campaign.

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Campaign Airlines Facebook Case Study 248

Mindjumpers

MAY 5, 2011

Tweet Nissan’s online campaign for the launch of Xterra SUV in early March this year in Middle East, caught my attention for being an interesting example of well-executed customer engagement and interaction. This campaign engages perspective customers in a dialogue by giving them a chance to interact virtually with the vehicle.

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Campaign Engagement Foursquare Team 239

Mindjumpers

NOVEMBER 26, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. A challenge for global brands.

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Marketing How To Communities Guidelines 256

Mindjumpers

SEPTEMBER 16, 2011

Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total.

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Facebook Marketing Team Strategy 277

Mindjumpers

SEPTEMBER 24, 2012

Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer. This changes the way we consume information, decide what to buy and experience brands.

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Marketing Advertising Policies Activities 198

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. The Facebook Ecosystem. Create an authentic brand voice.

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Facebook Crowdsourcing How To Marketing 274

Mindjumpers

JANUARY 14, 2015

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Marketing Communications at LinguaLinx.

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Marketing Case Study Journal Social Media 100

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Suddenly you grasp where to spend your marketing time and money. And when they speak, people listen.

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Tools Marketing Nielsen Social CRM 210

Mindjumpers

AUGUST 12, 2010

Therefore, I have made some research on how to ensure e-mail marketing deliverability success and optimize this marketing tool. 3) Always authenticate Authentication is another important step towards successful e-mail marketing – and in the process of becoming a trusted sender of information. Let us know!

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Tips Marketing Authentication Disqus 206

Mindjumpers

SEPTEMBER 30, 2010

They also express how the marketing efforts on Facebook will make their fan base grow. The video of course tells you all the glorified advantages of using Facebook as a marketing platform, but is worth taking a look at. Having a Facebook community allows the brand to listen to what the customers are saying real time.

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Facebook Marketing Policies Disqus 171

Mindjumpers

OCTOBER 7, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Goals & Tools Facebook Reveals New Changes On Platform » Social Media Marketing Requires Involvement Posted by Sara Hansson Oct 7th, 2010 Tweet We have done several blog posts about social media user involvement; an element that is very (..)

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Social Media Marketing Film Foursquare 193

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. Content strategy.

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Video Content Nielsen Marketing 100

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

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Activities Social Media How To Marketing 206

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. Marketing boca-a-boca na era das mídias sociais | PORTE Engenharia & Arquitetura Jr. with others.

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Marketing Nielsen Forums Groups 251

Mindjumpers

SEPTEMBER 7, 2010

to market themselves even more. So if you connect and market your business in an honest way, this can include new supporters for your product or brand. There are a lot of platforms to choose from, and many of us are monitoring more than one profile. Just try to ask yourself how many profiles your business actually has across the web?

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Social Media Tips Marketing Domain Name 247

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

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B2B Strategy Content Marketing 189

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? That’s OK, learn, adapt, improve and evolve.

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Policies Education Social Media Marketing 186

Mindjumpers

JUNE 22, 2012

Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue. million fans at the start of the campaign, saw a demand for a blue coloured Skittle. The campaign hyped the launch of the blue Skittle enormously.

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Facebook Transportation Campaign Study 267

Mindjumpers

NOVEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. The brief is supposed to become a relatively easy – IMHO at least – starting point for a more thorough analysis and overview of word-of-mouth marketing.

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Social Media Marketing Influencer Technorati 216

Mindjumpers

JUNE 20, 2019

They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way. Solution: #OtterBoxCityMeets – six markets, six influencers, six cities, six events… hundreds of pieces of content. The campaign launched with an experiential element.

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Banking Influencer Travel System 100

Mindjumpers

FEBRUARY 1, 2011

Tweet The international Social Media Award Show – The Bees Award s – is every week sharing some great social media marketing cases in their Newsletter. This week’s case is Toyota Sponsafier and it is made by Saathci and Saathci LA. The challenge. This is the essence and great possibilities of social media.

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Social Media Marketing Case Study Project 224

Mindjumpers

SEPTEMBER 19, 2011

There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. Similar Posts: How to Measure the Return On a Social Media Campaign.

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ROI Social Media How To Campaign 264

Mindjumpers

FEBRUARY 15, 2012

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. For this purpose, they partnered with Blue Hive and launched a new campaign across Europe.

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Engagement Vimeo Brands Tumblr 174

Mindjumpers

OCTOBER 27, 2010

All marketing and communication professionals have been welcome to submit their work. Best Campaign. We’re not surprised to find The Old Spice Youtube campaign as nominated in two of the categories; Best Writing and Best Campaign. Best Innovation. Agency of the Year. Client of the Year. Great brands among the nominees.

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Social Media SMS Social CRM Technorati 193

Mindjumpers

DECEMBER 29, 2010

We have been taken a look back at some of the successful campaigns and brands that have been good at using social media as a marketing platform. One of the first campaigns worth mentioning and that I am sure you already know by now is Old Spice. This case stands out and isn’t exactly campaign.

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Social Media Technorati Campaign YouTube 237

Mindjumpers

MAY 31, 2012

Inspired by this universal passion Huggies created a campaign that encouraged photo sharing in a way to build lasting customer relationships. Using Facebook Ads to help drive campaign awareness, Huggies gathered 4,000 photos from engaged fans in a span of just three weeks. The campaign was social by design, right from the beginning.

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Case Study Communities Campaign Study 264

Mindjumpers

DECEMBER 8, 2011

Tweet Some of the best marketing campaigns are based on the study of consumer behaviour and how the idea would be perceived by their target market. Some of the things highlighted here, would be great to be kept in mind while working on your campaigns. 64 Inspiring Facebook Marketing Techniques [infographic].

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Patterns Campaign Study Data 260

Mindjumpers

MAY 13, 2011

The data also includes ad’s reach in the target market and its frequency. It is now best to run a test campaign on connections before actually launching it. Here’s how : Run a wide and inclusive campaign ?Click Run a more targeted campaign, based on responder data. Click on Reports ? Identify trends ?

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Features Facebook Library Campaign 173

Mindjumpers

NOVEMBER 26, 2010

The campaign started this week on their Facebook Page where you can see and vote on the different videos. Anyways, this was not the campaign my blog post would be all about. Last year Marabou did a really successful social media campaign for the Aladdin box around Christmas. The market share increased by 3,6 percentage points.

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Engagement Social Media Technorati Campaign 226

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local campaigning means business revenue. Leverage content in real time.

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Communities Brands Authentication Cost 234

Mindjumpers

NOVEMBER 17, 2014

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. So make sure there is money for boosting potentially viral content and campaigns in your budget.

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Advertising Facebook How To Guidelines 230

Mindjumpers

AUGUST 8, 2013

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. This is one of the key factors driving the shift from campaign thinking to thinking about real-time content and content that is Always-On.

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Content Overview Guidelines Strategy 242

Mindjumpers

NOVEMBER 15, 2011

Tweet McDonald’s is known for creating amazing campaigns that do not “sell” anything on the face, but instead remind the consumers about the brand and make them feel the connected to it. These campaigns mostly catch the eyes of advertising and marketing enthusiasts and I for one happen to fall in this category!

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YouTube Video Transportation Campaign 182