Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Listen to customers If you’re implementing multiple marketing campaigns but it’s not what your customer wants, chances are you’ll experience losses.

Marketing 130

Marketing How To Sample Samples 130

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Examples include the number of followers, likes, or comments on social media posts.

Metrics 107

Metrics Examples Marketing HootSuite 107

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. ” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. ” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

OCTOBER 25, 2021

But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media.

Social Media 142

Social Media Meme HootSuite Influencer 142

Oktopost

MARCH 15, 2021

Some paused their campaigns. As a result, you might see your campaigns shift more and more toward top-of-the-funnel content. You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains. Here’s how to adjust your strategy to be successful.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

MARCH 20, 2023

And those stacked engagements mean that social algorithms will notice, and push, your content. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. It’s a great opportunity to build brand loyalty.” And brand loyalty matters.

Buy 117

Buy Video How To Template 117

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. Let’s hear from: Leandri Janse van Vuuren, Managi, Director of Social Media 101. Nika Stewart, CEO, Streambank Media , LLC and.

ROI 60

ROI Metrics Proposal Analytics 60

Oktopost

JANUARY 12, 2021

It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

APRIL 9, 2019

Demonstrating ROI is no easy task, as the 52% of marketers who cite proving social ROI as their number-one biggest social marketing frustration will attest. Nonetheless, returns on social media initiatives can be demonstrated in detailed reporting that shows how each client’s unique challenges and goals are met.

Report 95

Report Social Media B2B How To 95

agora pulse

OCTOBER 15, 2019

If you’re paying to create high-quality content, purchasing advanced tools, or launching ambitious advertising campaigns, your social media marketing budget can quickly get out of control. So, how can you optimize spend and do social media management on the lean? Get to know your audience.

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

OCTOBER 15, 2019

If you’re paying to create high-quality content, purchasing advanced tools, or launching ambitious advertising campaigns, your social media marketing budget can quickly get out of control. So how can you optimize spend and do social media management on the lean? Get to know your audience.

Social Media 72

Social Media Marketing Social Media Management Startup 72

Keyhole.co

MARCH 2, 2023

Of course, reaching people on social media is easier said than done. Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. When competing in the social arena, knowing is half the battle.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal.

Social Media Management 115

Social Media Management Social Media Tools How To 115

Sprout Social

MARCH 12, 2020

While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Social ROI often comes down to the data you collect and how you use it. Level up as a social media manager .

Data 101

Data Skills Meme Social Media Management 101

Sprout Social

AUGUST 3, 2023

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 89

Social Media Content Airlines Authentication 89

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results.

Sentiment 52

Sentiment Analysis Brands How To 52

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. They also offer social media management and scheduling tools. As of June 2020, the old API that allowed creepy spy apps is officially gone.

Metrics 145

Metrics Analytics Instagram Tools 145

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. Includes experts tips for proving ROI.

ROI 145

ROI Social Media Tools HootSuite 145

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Consider using media produced by your audience.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Hootsuite

OCTOBER 28, 2019

Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., Social Media Conversion Rate.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out. But that’s just the nature of social media; no two campaigns are created equal.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Hootsuite

FEBRUARY 24, 2022

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Have a plan.

Examples 145

Examples Campaign Platform Tips 145

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand.

Software 62

Software Communities Forums Hubspot 62

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. How should it look? Easy, natural, organic – in a word: charismatic.

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

DECEMBER 19, 2023

Brands looking to take advantage of all the channel has to offer need to think seriously about social media career progression. Investing in your team today can drive acquisition, loyalty and growth tomorrow. In this list of social media job titles and descriptions, we cover all the positions you need on your core team.

Social Media 105

Social Media Social Media Management Influencer Team 105

Hootsuite

JULY 20, 2023

Benefits of social media analytics in healthcare Save time by doing more of what works—and less of what doesn’t Social media analytics allows healthcare organizations to track the performance of their social media campaigns and identify what content resonates with their target audience. Measure ROI.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Hootsuite

JULY 24, 2019

Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. The ads show how Tattoodo uses different video lengths and styles for different campaigns. The ad points to a dedicated landing page for this campaign. What’s great about this ad.

Examples 112

Examples Campaign Facebook UGC 112

Sprout Social

OCTOBER 30, 2023

These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI). Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Social Media 123

Social Media Marketing Loyalty Collaboration 123

Hootsuite

APRIL 6, 2023

Why social media is different for banks and credit unions Banking is a heavily regulated industry. Your banking social media strategy is going to need a different touch from, say, a TikTok teen posting their mall haul. Here are a few tips to help you kick off your social media strategy.

Banking 105

Banking Social Media Tips HootSuite 105

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts.

HootSuite 110

HootSuite Brands Price Collaboration 110

Sprout Social

AUGUST 23, 2016

People post Instagram pictures of themselves enjoying their favorite brands, check in on Facebook when they go out to local bars and restaurants and happily show off their brand loyalty. User-generated content is one of the best parts about using social media for business. Social Media Management Tools Are No Longer Optional.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

JULY 25, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Hootsuite

DECEMBER 10, 2019

Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. Only one in five people believe economic and social systems are working for them. True purpose is more than just a marketing campaign based on the new social media trends. Unite search and social ad campaigns.

Trends 145

Trends Social Media CPA Sports 145