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8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Here’s our round-up of the top 8 holiday campaigns for 2019. #1

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The iPad Won't Save You

Twist Image

You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you. On February 28th, 2011, PaidContent ran an article titled, Sir Martin Sorrell: Apple iPad Won't Save Us. The iPad won't save you. It's going to be more difficult."

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Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. In fact, you can download the Blippar app to an Android or Iphone or Ipad to check it out for yourself right now.

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iPad scam on Facebook

Laurel Papworth

Here’s one – join the Facebook Fanpage and be given an iPad to test. It’s actually a really good idea if you are looking to boost a page with a campaign competition. I’d join anything for an iPad. iPad scam on Facebook is a post from: Laurel Papworth- Social Network Strategy. Another case here.

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Facebook Ads Breakdown by Time, Delivery, Action, and Dynamic Creative Element

Jon Loomer

Note that Dynamic Creative Element doesn’t appear when you’re viewing from the campaign level. Because of the daily volatility, trends from longer time periods provide more valuable insight — particularly if it’s a long-running campaign. Let’s breakdown a campaign by week. Dynamic Creative Element.

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5 Tips On Facebook Contest Prizes

Firebelly

Besides promoting your contest , the prize(s) you offer are the second most important factor in determining the success of your campaign. Don’t just give away an iPad because they’re big prizes with wide appeal. You’ll get people entering who only care about the iPad and not you. Wide appeal.

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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) For what sort of campaigns might you utilize device targeting? Tactic 1 : Targeting Device Usage via Placements.

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