Sprout Social

APRIL 5, 2022

And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. It lets you measure the results of your campaign and understand how well your investment is paying off. Video views.

Metrics 131

Metrics Video Brands Facebook 131

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. Jump to Section What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. It also gives you a consistent audience. your influencer’s.

Influencer 107

Influencer Marketing Collaboration ROI 107

Keyhole.co

AUGUST 28, 2023

It shows metrics assessments and gives you direction to grow your YouTube channel. Key metrics and their importance Here are some necessary metrics that a typical YouTube analytics dashboard tracks: Views and watch time As the name suggests, views represent the number of times your video has been watched.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

AUGUST 17, 2022

Keep track of metrics including average response times and engagement volume to ensure that you’re consistently growing and improving. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. How could social media monitoring help you build better campaigns?

Campaign 125

Campaign Social Media Tools Hubspot 125

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? It’s critical to track how well your brand awareness campaigns are running.

Analytics 140

Analytics Report Social Media Google 140

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Still not sure what metrics to track for your specific business?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Still not sure what metrics to track for your specific business?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

JULY 20, 2023

Plus, you can track your profiles, campaigns, and influencers across multiple social media platforms and see what’s driving traffic and engagement to your profile or your fellow competitors. Engage with influencers seamlessly and track their ROI within your overall campaign. The UX of the tool is pleasing and easy to navigate.

Industry 52

Industry News Google Brands 52

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Campaign 126

Campaign Social Media Marketing Metrics 126

Social Media Strategies Summit

JANUARY 21, 2021

At the current growth rate, the influencer marketing industry is on track to become a $15 billion dollar industry by 2022. But getting these influencer contracts right is critical; after all, 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels. 8 Follow the metrics.

Influencer 189

Influencer Metrics Campaign Survey 189

Sprout Social

JANUARY 25, 2021

Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience. Rethink what influencer metrics matter most. To this end, some social metrics matter more than others. Credibility in your industry.

Influencer 113

Influencer Campaign How To Marketing 113

Ignite Social Media

SEPTEMBER 22, 2021

So we need to understand what roles social plays depending on the brand or the industry. When it comes to common measurement mistakes you see a brand make, it’s Vanity Metrics. Engagements, to an extent, can also be a bit of a vanity metric. This is where you want to go for just direct ROI.

Social Media 172

Social Media Tips Retail Metrics 172

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Micro influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. How has AI impacted the market?

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JANUARY 2, 2019

Regardless of your industry or audience, this approach to planning can work for you. Throughout this guide, we’ll walk you through the social marketing planning process and how to adapt your business’ strategies to industry standards. 2019 goal setting and metrics to match. Awareness metrics. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

The Realtime Report

MARCH 16, 2020

According to the study, close to 90 percent of influencers reach less than half of their audience and 30 percent of influencers showed fraud levels for engagement purchasing in fourth quarter 2019 campaigns. Based on analysis of more than 5,000 influencers’ social media accounts in the U.S., Latin America, U.K.

Research 135

Research Influencer Brands Marketing 135

Convince & Convert

SEPTEMBER 28, 2015

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer. Use your bounce rate metrics to find the flaws in your website. Bounce Rates.

Metrics 60

Metrics Marketing Content ROI 60

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Let your readers know!

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. It doesn’t focus on external factors like how other businesses are performing on those same metrics. It falls under the competitor benchmarking process.

Metrics 59

Metrics Analysis Comparison Price 59

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. This includes the industry, company size, location, and revenue.

Data 124

Data B2B How To Metrics 124

Sprout Social

DECEMBER 7, 2020

There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. The metrics you should measure. You may be tracking a lot of different metrics, but which ones should your brand focus on? You may be tracking a lot of different metrics, but which ones should your brand focus on?

Analytics 122

Analytics Report Social Media Metrics 122

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Writtent Blog

JULY 11, 2014

Here are 9 content metrics that will help you determine tangible ROI from your content production. The most important thing about a marketing campaign is the bottom line. Improving it and your customer base is essentially the objective of every marketing campaign. Bounce Rate. Mailing List Subscriptions. Social Shares.

Metrics 102

Metrics Content ROI Cost 102

Keyhole.co

OCTOBER 20, 2022

Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. This is one of the many ways in which Keyhole users can unlock powerful social media ROI specifics, and save over 5 hours every week from manual reporting, calculating and benchmarking. What is Engagement Rate?

Engagement 105

Engagement Metrics ROI Comparison 105

Sprout Social

APRIL 25, 2023

With this data on-hand, your decisions will be more informed and customer-centric, translating to more impactful campaigns, advertising efforts and creator partnerships. You can also explore how your Facebook ad campaign performed with your different audience types, which we will explain in the next section.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. In this article, we’re sharing every social media marketing template we’ve ever made.

Template 53

Template Templates Social Media RFP 53

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. However, these numbers varied based on the company’s industry. Here’s our guide to help you get started. Identify recurring themes or issues that may indicate gaps in your current approach.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

FEBRUARY 23, 2023

Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Then click Apply.

CPM 135

CPM Tools Facebook How To 135

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. For example, you may discover increased comments for a particular campaign.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #1: Tie Your Hashtag Campaigns to Revenues. In the introduction we mentioned Dior and the 1.1

ROI 84

ROI Influencer Sentiment Tips 84