Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. When I first started working on social media and influencer marketing for them, it was just bloggers.

Groups 100

Groups Groups Influencer Case Study 100

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

Education 93

Education Social Media Tips HootSuite 93

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. We believe social media marketers should be wary and keep a close eye on overall performance. More Focus on Multiple Placements & Automatic Buying.

Trends 146

Trends Facebook CPM CPC 146

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Content iPhone Sports Remix 130

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration 224

Collaboration How To Education Team 224

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

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Newsletter Project Aggregator Team 218

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

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Brands Facebook Influencer Campaign 130

Audiense

JULY 29, 2016

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.

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Campaign Social Media Sports Mobile 60

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Their Facebook group has 3.2 A Facebook group essentially becomes free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 109

Social Media Marketing Upcoming Team 109

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. How important is authenticity on social media? Don’t create.

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Trends Social Media Brands Authentication 111

Convince & Convert

DECEMBER 5, 2017

For a brand to live its values—that is, on its public social channels—marketing and support must be united. REI’s marketing team spearheaded the #forceofnature campaign, but it was Support who spotted and responded to this fan’s touching photo. But establishing an integrated social strategy is only half the battle.

Social Media 208

Social Media Marketing Team Upcoming 208

Convince & Convert

DECEMBER 14, 2017

The Social Side of Educators. They catch up on social media just like the rest of us. So for companies that want to speak to educators, there’s no better place than social. In many ways, social media is the perfect marketing medium for reaching educators. Teachers are humans, too. Click To Tweet.

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Social Media Strategy Education Consultant 115

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 187

Team How To Social Media Management Trends 187

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

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Social Media Marketing Study Activities 133

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. The best way to make your brand stand out on social media is to maintain consistency.

Brands 159

Brands Airlines Hashtag Influencer 159

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Hootsuite

NOVEMBER 5, 2021

Clear ROI: We’re committed to helping you measure the success of your social media initiatives. Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. We know that social media content is always changing.

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HootSuite Notification Hashtag Upcoming 116

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. Email marketing falls under the umbrella of marketing automation.

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Team Hubspot Marketing SMS 109

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.

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SMS Strategy Marketing How To 107

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

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LinkedIn Advertising URL Campaign 177

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

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Engagement Communities Video Tourism 149

Social Media Strategies Summit

JUNE 20, 2019

Source: Social Media Examiner. Upload & share your live video on other social media channels. Another great way to reach more people with your video is to share the post to any Facebook groups that you are a member of. Just make sure the topic of the video is relevant to the group you are posting to.

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Video Upcoming Instagram Metrics 139

Hootsuite

MARCH 8, 2022

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. Pinterest calls these “product groups.”. You can feature up to 3 groups at the top of your Shop tab.

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Features Price Buy Campaign 114

Likeable

JUNE 18, 2020

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born.

Social Media 92

Social Media Instagram Education Communities 92

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media 110

Social Media Marketing Curata Influencer 110

The Realtime Report

APRIL 23, 2021

Attending town halls or informational sessions about any upcoming candidates and ballot measures is a great way to engage in the voting process. Become aware of your polling place or mail-in ballot options, and write down the dates of any upcoming elections. With the organizing power of a small group, you can accomplish quite a lot.

Engagement 91

Engagement Proposal How To Upcoming 91

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

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Review Social Media Marketing Handbook 152

Oktopost

NOVEMBER 3, 2020

The reasons are simple: businesses are looking to spend what remains of their annual budget, and are starting to plan out their corporate purchases for the upcoming year. Determine the objective and audience for the campaigns you’ll be running, and think about how to time your emails. Deliver relevance with segmentation and targeting.

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B2B Examples Discount Campaign 125

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. Depending on the view you select, you can see either what’s popular on a broader scale, or what’s trending within your specific interest groups.

Trends 129

Trends Twitter How To Hashtag 129

Sprout Social

FEBRUARY 17, 2022

Social media. Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. It’s easier to target several audience lists with customized content to match the interests and needs of each group.

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Template Templates Marketing Sample 131

BeingOptimist

AUGUST 14, 2023

Promoting your upcoming life stream by sending reminders to emails or posting it on social media channels will bring in the audience. You can keep informing them through email campaigns or other social media platforms. A: Navigate to the page, profile, or group where you want to go live.

Engagement 40

Engagement Facebook How To Upcoming 40

Keyhole.co

MARCH 4, 2023

And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. Indeed, influencer marketing can be one of your most valuable tools – a social media post or a video by an influencer can boost your brand’s sales in the wink of an eye.

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ROI Influencer Marketing Campaign 52

Social Media Strategies Summit

SEPTEMBER 12, 2019

Media buyers would negotiate, make purchases and create change orders with salespeople. Once confirmed, the publisher would take over running the campaign. Traditional vs. Programmatic Media Buying. Programmatic technology reduces human error by taking over some of the menial tasks performed by a media buyer.

Advertising 118

Advertising CPM CPC Buy 118

Convince & Convert

MAY 8, 2014

Created by Grey Group ad agencies, 41?29! According to the World Wildlife Fund , “The emphasis of this new campaign is to underline that if we don’t take action in real life, these species will disappear for real.” Social Media Case Studies' What’s your favorite company on Snapchat? Share it in a comment below!

Brands 167

Brands Case Study Upcoming Forums 167

Social Media Strategies Summit

FEBRUARY 27, 2024

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. Read on for our top tips on navigating negativity on social media. And, of course, don’t forget to share those guidelines via a pinned post or your social media bio.

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Social Media Tips Guidelines Policies 179