Sprout Social

APRIL 25, 2024

Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. This social media campaign brief template encourages you to incorporate insights from across your organization. Download the template 3. Download the template 4. Get the template 14. Get the template 23.

Template 80

Template Templates Social Media RFP 80

Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t.

ROI 114

ROI SEO Social Media Tips 114

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter? Identify potential creators to partner with.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

SEPTEMBER 21, 2020

There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Unlocking the secret to successful and ROI-positive social media B2B marketing demands the combination of a multi-armed social media management tool and a smart real-time engine for social media listening.

B2B 89

B2B Marketing Sentiment Influencer 89

Webbiquity SMM

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? That award you just won for your last brilliant email marketing campaign? It’s hard to measure the ROI. Maybe or maybe not, the social media ROI debate continues.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Social Media Network Marketing

AUGUST 14, 2010

Typically in business terminology called Return On Investments or ROI. Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured.

Social Media 93

Social Media How To ROI Reputation 93

Sprout Social

JULY 6, 2023

When social data is presented in an influential way, here are some specific ways it can improve your brand’s performance, prove the ROI of social to stakeholders and provide value to other teams. Improve ROI Social data is a primary source of business intelligence that can help move your business forward.

Data 132

Data Social Media Metrics Analytics 132

Ignite Social Media

APRIL 7, 2021

The jury is still out on the effectiveness of hashtags on Facebook (even though Facebook keeps trying to make them a thing), but an occasional campaign or holiday hashtag won’t hurt you there. Just don’t overdo it. Don’t burn out your team creating organic content. Your ads shouldn’t look different from your organic content and vice versa.

Organization 187

Organization Social Media Content Analysis 187

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Content Analysis Sports 120

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do For my own book campaign, my value offering included free quarterly updates. What offers the greatest ROI? Then that’s your focus: what people want. than “will you buy?&#. Do you like this new and improved artisan sandwich? How ‘bout this car?

Buy 46

Buy eBook Compete Small Business 46

Convince & Convert

APRIL 20, 2011

Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). They want to know what their ROI will be.

Research 134

Research ROI Focus Group Apple 134

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Not only can you generate leads through social media , but you can also get a nice ROI. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. link] jaybaer The agency's role should be helping the company find ways those two groups can work together closely.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Buffer Social

JULY 25, 2019

At the end of the day, this group of people will drive results and progress for your brand. It’s this group of customers and audience where you want the strongest relationship. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Buffer Social

OCTOBER 9, 2023

Underwhelming AI Shopping Campaigns Adweek shares marketers’ disappointment with Meta’s AI-fueled shopping campaigns. As you experiment, monitor AI campaign performance and have alternative strategies. Impact : Signifies the importance of social media in political campaigns and public engagement.

News 72

News Social Media Marketing Facebook 72

Buffer Social

JANUARY 2, 2019

As long as you are respectful of personal privacy, personalization is a solid way to go for marketers to boost campaign performance in 2019. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand.

Trends 111

Trends Social Media Data Authentication 111

Keyhole.co

MARCH 16, 2023

— Kathryn Birstein (@kbirstein) January 31, 2017 #DeleteUber campaign. Monitor brand campaigns and conversations on Keyhole 3. Additionally, social listening can help businesses identify emerging trends and topics of interest and create content and campaigns that resonate with their audience.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In fact they had INCREASING demand for shovels in N. How can I help you?

Social Media 119

Social Media Strategy Mobile Consultant 119