Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Landing pages are ripe for optimization through crowdsourcing. Or, apply the same concept to Twitter.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Convince & Convert

OCTOBER 12, 2010

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. Your response should be simple. Mid-Sized Companies: The Squeeze is On. You are the CMO.

ROI 125

ROI Social Media Small Business CPC 125

Ignite Social Media

APRIL 7, 2021

The jury is still out on the effectiveness of hashtags on Facebook (even though Facebook keeps trying to make them a thing), but an occasional campaign or holiday hashtag won’t hurt you there. Organic Content Best Practices. Organic content examples from our #client, Save Mart. Create a community. Just don’t overdo it.

Organization 187

Organization Social Media Content Analysis 187

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Think of it as a speedy alternative to a focus group. Inside, you’ll find tips on creating memorable content and campaigns that are impossible to scroll past.

Brands 115

Brands Meme How To Advertising 115

Sprout Social

NOVEMBER 13, 2019

In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns. Learn how to ask for feedback from customers so you can understand how they feel about your business, your products, your service or even your campaigns.

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Buffer Social

JANUARY 2, 2019

As long as you are respectful of personal privacy, personalization is a solid way to go for marketers to boost campaign performance in 2019. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand.

Trends 111

Trends Social Media Data Authentication 111

Sprout Social

JANUARY 30, 2023

Rather than relaunching sweet potatoes as an internally sourced campaign, they gave credit where credit was due and showed their customers that they’d been listening to their social media pleas. Instead of waiting on survey and focus group results to decide how to pivot, you can access real-time sentiment and make the call then and there.

Examples 115

Examples Brands How To Aggregator 115

Social Media Strategery

APRIL 14, 2013

Ideas and products that might have been killed before are now becoming alternate ending , hugely successful products , and breakout hits because brands now understand that going directly to their fans are often better indicators of success than surveys, ratings, and focus groups. disclaimer: my agency created this campaign ).

Conversation 139

Conversation Brands Meme Social Media 139

Buffer Social

OCTOBER 9, 2023

Underwhelming AI Shopping Campaigns Adweek shares marketers’ disappointment with Meta’s AI-fueled shopping campaigns. As you experiment, monitor AI campaign performance and have alternative strategies. Impact : Signifies the importance of social media in political campaigns and public engagement.

News 72

News Social Media Marketing Facebook 72

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How to set up a Successful Ad Campaign onLinkedIn by eMagine’s B2B Blog. Advertising on LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Koka Sexton

JULY 19, 2016

Even though the term social selling didn’t rate high in focus groups, when Sales Navigator launched we took it forward, put a stake in the ground and called it the start of the social selling era. He gave me the chance to write my own job description and the goals were quantifiable. Linkedin Sales Solutions was much smaller then.

LinkedIn 40

LinkedIn B2B Team Focus Group 40