Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? By comparison, about 50% of Gen Z reports daily usage of TikTok.

Data 154

Data Facebook Reddit Social Networking 154

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. This is a potentially big and useful update for marketers. You (the advertiser) can allow Facebook to host the PDF, JPEG, or PNG file. Create a Facebook Lead Ad as you normally would. What is Gated Content?

Content 211

Content Facebook Groups Groups 211

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Jon Loomer

MAY 16, 2022

One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. “Marketing Messages from Meta Business Suite” are currently being tested, although I have not seen an example of the feature in the wild. This could be really interesting. Current Impressions.

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Features Marketing Groups Groups 193

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. The Change.

Facebook 212

Facebook API Advertising Conversation 212

Ignite Social Media

MARCH 26, 2018

One billion monthly users are now using Facebook Groups for many different reasons. Below are a few key strategies and quick steps you can implement to take advantage of Facebook Groups that will ultimately strengthen your social media marketing strategy. There are many ways you can use Facebook Groups.

Groups 87

Groups Groups Strategy Facebook 87

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

Campaign 165

Campaign Meme Instagram Social Media 165

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. Ready to build a successful Facebook Group for your business? Ready to build a successful Facebook Group for your business? What are Facebook Groups.

Groups 74

Groups Groups Facebook How To 74

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. ” This is a preset that Facebook created. They’re the campaign basics.

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Metrics Facebook CPC Eventful 212

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. You can have Facebook find the people who are in anywhere from the top 1% to 10% within a country or region who are most similar to your source audience. If so, Facebook will dynamically expand to reach these other people.

Facebook 212

Facebook How To System Advertising 212

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform). 25% or more.

Engagement 207

Engagement Video Facebook How To 207

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you create such a campaign, you’ll need to declare that your ads are related to a special ad category. Multilevel Marketing (MLM).

Facebook 213

Facebook Policies Issues Reputation 213

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s another metric of efficiency for brand ad campaigns.

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term.

Trends 146

Trends Facebook CPM CPC 146

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. They are showing the same ad or group of ads to the same people. We want to present that group with an upsell. Eventually, the effectiveness will diminish.

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Campaign How To Facebook Overview 145

Mindjumpers

NOVEMBER 25, 2011

Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks.

Campaign 203

Campaign Facebook YouTube Groups 203

Jon Loomer

OCTOBER 11, 2023

We experimented with grouping interests in one ad set and lookalikes in another. If you wanted to go after a group of people who knew who you were and were likely to convert, there were several places to start. I created a whole strategy around it using Evergreen Campaigns. Cold Targeting. Should you use a 1% lookalike or 5%?

How To 189

How To Groups Groups Campaign 189

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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B2B Influencer Brands Marketing 120

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. You are likely seeing messages from Facebook about your custom audiences shrinking. Now that Apple has launched iOS 14.5

Advertising 217

Advertising Facebook Aggregator Eventful 217

Jon Loomer

JANUARY 8, 2020

You recently started a Facebook ads campaign. When you first start (or make a significant edit to) an ad set, Facebook has to learn how to best distribute your ads. As more people see your ads, Facebook learns about what types of people engage with, ignore, or react negatively to them. Instead, you may want to wait.

Facebook 173

Facebook Campaign Aggregator Advertising 173

Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. To guide you, Facebook asks “What question do you want to answer?” Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Test: Overview. Test and Learn: Overview.

Research 167

Research Tools Comparison Facebook 167

Jon Loomer

SEPTEMBER 22, 2020

I hear a lot of chatter about how time-consuming creating Facebook ads within Ads Manager can be. When I create a new campaign, the vast majority of my time is spent on the ad itself (imagery and creative). The creation of campaigns and ad sets is lightning fast, and a big reason for that is saved audiences. No judging.

Facebook 173

Facebook How To Advertising Template 173

Devumi

SEPTEMBER 6, 2017

Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. Advocacy campaign examples: “Let’s Tell America It’s Great” […].

Examples 84

Examples Campaign Social Media Marketing 84

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform). 25% or more.

Engagement 148

Engagement Video Facebook How To 148

Jon Loomer

FEBRUARY 12, 2024

I admit that I miss the old days of Facebook advertising — before it was Meta advertising. When an exclusion is required, you should exclude that group in as many ways as possible. They consider it a “true prospecting” campaign and only go after completely new customers. This is missing a golden opportunity.

Advertising 183

Advertising Campaign Cost Conversation 183

ProBlogger

JUNE 17, 2021

The post A Cool Tool for Monetizing Your Facebook Group appeared first on ProBlogger. Do you have a Facebook group? If so, how do you convert your Facebook Members to email subscribers and sales leads? Having a Facebook group can be great for building a community around your blog. Our new tool.

Groups 48

Groups Groups Tools Facebook 48

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Jon Loomer

DECEMBER 4, 2022

I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I’m getting better engagement than I’ve seen on Facebook and Instagram in years. Many of the consumers who fall into this group are now buying from me. This can be done with both my Facebook page and Instagram account.

Engagement 192

Engagement Video Groups Groups 192

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219