Convince & Convert

MARCH 23, 2013

To put his money where his mouth is, he has committed to holding all campaign meetings, donor meetings and other events in local restaurants located in the district. Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. Terrific, right?

Case Study 161

Case Study UGC How To Meeting 161

Social Media Strategies Summit

MAY 24, 2019

LEGO uses UGC to keep fans engaged. The brand uses a mix of original content and user-generated content (UGC) to keep fans engaged. The brand regularly runs campaigns aimed at getting followers to share their content. The brand regularly runs campaigns aimed at getting followers to share their content. Source: Lego.

YouTube 123

YouTube Brands Fashion UGC 123

agora pulse

DECEMBER 13, 2018

In its Equality campaign it focuses on social change and inspires people to act. Send alerts about cancelled events, time sensitive offers and emergency notices. Takeaway: Think about voice search when planning campaigns. If you’re running AdWords campaigns, you need to think about voice search. Takeaway: Invest in UGC.

Social Media 132

Social Media UGC Adwords Influencer 132

Ignite Social Media

MAY 4, 2020

82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel. 82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Hootsuite

JANUARY 12, 2022

YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”. Behind the scenes footage can take on many forms.

YouTube 136

YouTube How To Authentication HootSuite 136

Later

NOVEMBER 14, 2018

So to really optimize your Black Friday marketing strategy, it’s important to focus on more than just the one-day event. Nearly 1 in 3 mobile shoppers in the US say that video is the best medium for discovering new products. Just remember to always legally repost UGC content and ask for permission before sharing.

Instagram 58

Instagram Tips Marketing UGC 58

Later

MARCH 13, 2019

Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them. Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays. Instagram Stories Highlights Uses #8: Highlight Your Campaigns.

Instagram 75

Instagram How To Curation Fashion 75

Sprout Social

NOVEMBER 1, 2016

Not only will this help to shape future campaigns, but it will also aid you in determining how successful your efforts are. Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. Your UGC campaign doesn’t have to be a huge production.

Travel 40

Travel Class Social Media Hotels 40

Hootsuite

JULY 24, 2019

Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. The call-to-action button uses low-commitment text (“View Event”) to encourage clicks. The ad points to a Facebook Event, so it does triple-duty: (1) Those interested in the event itself can RSVP. (2)

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Examples Campaign Facebook UGC 112

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

UGC 43

UGC Campaign Marketing Hashtag 43

Social Media Strategies Summit

NOVEMBER 18, 2022

Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. This makes it a good fit for sales-oriented ad campaigns — particularly if you’re targeting younger demographics. User-generated content (UGC) isn’t just a time-saver for marketers; it’s amazing for driving sales.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. As you would with your campaigns, website or physical locations, be sure your shoppable content demonstrates your brand’s values and humanity. It’s time to build a shoppable media campaign.

Buy 139

Buy Brands Apparel Content 139

Hootsuite

APRIL 21, 2022

With new features like Meta Pixel and Facebook Shops making it even easier for brands to optimize campaigns and for shoppers to purchase from you, it makes a ton of sense to be selling your goods and services on the OG social network. Knowing how to maximize your paid and organic Facebook campaigns is key to making more sales.

Strategy 100

Strategy Brands Facebook How To 100

Social Media Strategies Summit

OCTOBER 1, 2020

Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School. We had planned to spend 2020 on the road, doing live keynotes at industry events in order to grow our brand and business.

Team 130

Team UGC Video Training 130

agora pulse

DECEMBER 11, 2019

They are yielding incredibly high engagement and conversion rates, even on mobile. In this post, we’ll dive deep into how to use Facebook’s Collection Ads to attract your audience’s attention on mobile, earn clicks, and drive sales. Mobile is a bit of a missed opportunity for many brands, though.

Facebook 87

Facebook UGC Mobile Conversation 87

Sprout Social

JULY 1, 2021

They’re using their Instagram-first, #GetSmoooth campaign to test the waters on TikTok. These days, mobile devices are equipped with high-definition cameras and editing tools, so anyone can embrace their inner photographer. After months of hibernating, @wisdm8 flexes his style. Use the audio and #GetSmoooth with Klarna. ??. ?

Types 141

Types Social Media Content UGC 141

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Later

OCTOBER 9, 2020

November is right around the corner, which means it’s time to start planning your Black Friday campaign on social media! . Black Friday in 2019 was the biggest day ever for mobile shopping, with $2.9 Planning a Black Friday Campaign Step #1: Set Your Goals Early. Was your 2019 Black Friday campaign successful?

Campaign 66

Campaign Social Media How To URL 66

agora pulse

JUNE 23, 2020

Track your links using Google Campaign Builder so you can gage your Pinterest success. Paying advertisers can now choose conversions as a campaign objective. Plan for events. A total of 80% of Pinterest’s traffic comes from mobile devices. Here’s a good list of easy to read fonts for mobile. Track your links.

UGC 138

UGC Marketing Feed Feedly 138

Pixlee

NOVEMBER 2, 2020

The increase in mobility within countries gives a glimmer of hope to hospitality brands. Take a second look at your social media and search engine campaigns, and narrow your geo-filters down to a smaller area. You can also get a campaign going in which you encourage people to share their past vacation experiences and tag you.

Travel 56

Travel Brands Marketing Hotels 56

Later

FEBRUARY 9, 2020

Scheduling Instagram posts and stories in advance is one of the best ways to get more time back in your schedule, so you can invest more time in engaging with your community, or planning your next campaign strategy. . Speed Up Your User-Generated Content (UGC) Collection with Later.

Instagram 63

Instagram UGC How To Hashtag 63

Later

JANUARY 30, 2019

What’s so great about this feature is that it makes your bio even more functional — you can use hashtags for everything from promoting your Instagram community to highlighting your branded content and announcing your Instagram campaigns. It can be as simple as your company name, tagline, or the name of one of your products or campaigns.

Hashtag 111

Hashtag Instagram Travel Communities 111

Sprout Social

AUGUST 21, 2018

Stories’ creative quirks and sequential style actually make it prime for a variety of campaigns for businesses. Sharing User Generated Content (UGC). Stories represent a fantastic place to publish UGC if you don’t want it to dominate your main feed. Fair question! 5 Types of Instagram Stories for Businesses to Try.

Instagram 90

Instagram How To Hashtag Feed 90

Hootsuite

JUNE 21, 2023

A social media portfolio is a collection of your past and present social media campaigns, content, and projects. Social media portfolios should include examples of campaigns you’ve managed, along with real-world metrics that show the success of these efforts. What is a social media portfolio? 1 Social Media Tool Create.

Template 97

Template Templates Social Media Social Media Management 97

Likeable

DECEMBER 22, 2020

In a campaign earlier this year, peanut butter company Jif teamed up with GIPHY to settle the debate over the pronunciation of GIF “once and for all.” It was (a) happening in real-time, (b) based around current events, (c) funny, and (d) super shareable. So, without further ado, here are our 10 favorites from ALL of 2020.

Brands 121

Brands Content Airlines UGC 121

Sprout Social

JULY 1, 2019

Given that the vast majority of Instagram users are visiting you via mobile, a list-style bio flat out makes sense. Sprout’s own Instagram bio defines a mission statement, features a hashtag and includes a trackable, campaign-specific link. Plus, list-style Instagram bios are fair game for pretty much any type of business.

Instagram 111

Instagram Tips Hashtag UGC 111

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Later

JULY 10, 2019

Your Media Library also automatically syncs between the web and the Later mobile app , so you can access your social content from anywhere! . For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette. The possibilities are endless!

Organization 46

Organization Instagram Content Tips 46

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. 10 Goals for Link Building Campaigns: Moving Beyond “Get More Links&# (Search Engine Land): Garrett French writes a great in-depth guide on how you can build links, suggesting countless tactics and link prospect sources.

Marketing 265

Marketing SEO Journal Engineering 265

Hootsuite

AUGUST 14, 2023

Design a comprehensive social media campaign for launching a new Greek restaurant chain, including ideal post frequency and creative content ideas. Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values.

Products 92

Products Real Estate Tourism Fashion 92

Later

OCTOBER 24, 2019

For example, beauty brand Trinny London shares quick makeover videos on their IGTV channel, all shot on-the-fly on mobile. . Instagram’s Countdown sticker does exactly what it says on the tin — which makes it an awesome tool for building hype around an upcoming product launch or event! . 2: Create Hype with the Countdown Sticker.

Instagram 56

Instagram Strategy UGC Feed 56

Sprout Social

OCTOBER 17, 2016

But if you're not careful, your campaigns can quickly become a money pit. Follow these tips to run a successful campaign on Twitter Ads: Decide on a goal: Do you want to get more followers, drive traffic or generate leads? Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Later

MAY 8, 2019

User-generated content (UGC). User-Generated Content (UGC). By sharing UGC, you’re not only able to tell your followers what your most popular products are, but you’ll be sharing testimonials and showing your product in action. TIP: Just remember to always follow the rules when reposting UGC. Product features.

Fashion 83

Fashion Instagram Influencer UGC 83

Hootsuite

MARCH 31, 2020

It’s a way of showing followers that you have physically visited a geographical location or event. It can be particularly useful to check in at large, high-profile events, since it can help people connect in the real world while also providing credibility and demonstrating that you’re an insider in your industry. Cost per click (CPC).

List 145

List Social Media HootSuite URL 145

Later

DECEMBER 13, 2019

As part of their campaign to highlight the issues around fish farming, Patagonia released an IGTV and film series that discusses the challenges the environment faces: . Increased scrutiny of the industry – aided by the mobile nature of ocean pen farming – has forced operators to find new locations. View this post on Instagram.

Instagram 75

Instagram Strategy Collaboration Influencer 75

Sprout Social

JULY 15, 2020

Once you’ve conceptualized your video, you can record using a mobile device or camera, capture videos via conferencing tools like Zoom or ask your speaker to share a pre-recorded video they took themselves. We shared them in real-time throughout the event, but now also have a collection that we can repurpose and reshare with ease.

Products 144

Products Tips Content Template 144

Later

JULY 21, 2019

Whether you’re looking to grow your Instagram account, make sales, or drive more traffic to your website, a creative and well-targeted Instagram ad campaign can drive great results. In our Ultimate Guide to Instagram Advertising , we cover everything you need to create, launch, and measure the success of your first Instagram ad campaign!

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Advertising Instagram Campaign Video 53