agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Social Media Strategies Summit

JANUARY 22, 2021

But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses. Enter P2P texting. If you weren’t familiar with P2P texting prior to the 2020 election, you likely are now.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

MARCH 9, 2023

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Some companies, like QAD Inc.,

Skills 113

Skills Template Templates Travel 113

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

Trends 130

Trends Twitter How To Hashtag 130

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Or you might notice that a certain topic, such as a product launch or industry conference, is getting more traction than others, and you can adjust your content strategy accordingly. Identify industry influencers or partners.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. How has AI impacted the market?

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JANUARY 19, 2021

Where your brand comes up in industry or cultural conversations. Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance.

Data 97

Data Sentiment API Analysis 97

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. Know Who Is Receiving More Positive (and Negative) Sentiment. Own Relevant Events and Holidays in Your Field. Then, set a goal.

Compete 160

Compete Analytics Analysis Sentiment 160

Keyhole.co

APRIL 12, 2023

They can be either brand names or campaign hashtags. Niche/interest hashtags: These hashtags are used within a particular industry or by people who share similar interests. Event hashtags: These hashtags are related to a specific event or occasion. Let’s get started with the basics. What is Instagram hashtag analytics?

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Oktopost

APRIL 11, 2022

However, understanding your competitors comes with a number of critical benefits that can help take your campaigns to an even higher level. No matter what industry you’re in, other businesses are probably using these strategies already. Many social listening tools also offer an analysis called social media sentiment.

Analysis 118

Analysis Price Influencer Sentiment 118

Keyhole.co

MAY 3, 2023

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Lebron James is a huge advocate for Taco Tuesday, making him a fitting choice for a #tacotuesday campaign.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Likeable

MARCH 31, 2021

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Social listening can help brands improve content strategy and messaging, brainstorm creative campaigns , and create more impactful partnerships. Industry Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. Select the “Listening and Campaigns” tab.

Reputation 59

Reputation Brands Construction How To 59

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

Hashtag 156

Hashtag Tools Tourism Hotels 156

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. Event activation. You’d work with influencers to invite their audience to the event.

Influencer 104

Influencer Social Media How To Campaign 104

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Pam Moore

MAY 19, 2023

By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Increased ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Increased ROI.

Team 147

Team Marketing ROI Training 147

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations.

Template 134

Template Templates Social Media Tips 134

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. Did you know that 39% of B2B industry professionals list the inability to reach the right people at the right time as their biggest obstacle in using social media effectively? They then craft a strategy that will resonate.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. The answer is Facebook marketing. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Let’s paint the landscape of the industry before diving into the statistics. Gauge positive and negative sentiment from audiences. Public relations through a new lens.

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Talkwalker SM

FEBRUARY 8, 2016

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. Know Who Is Receiving More Positive (and Negative) Sentiment. Own Relevant Events and Holidays in Your Field. Then, set a goal.

Compete 109

Compete Analytics Consultant Analysis 109

Sprout Social

APRIL 21, 2020

In events like COVID-19, your audience will be an effective barometer that guides your new focus. Social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. If you’ve had to delay a major campaign or pause your content plan, don’t be afraid to repurpose content.

How To 125

How To Social Media Management Metrics Team 125

Proactive Report

JULY 2, 2012

Offline events can be an excellent way to generate good content. In the two days I was there I met some industry luminaries, heard interesting panel discussions and keynote addresses and had the opportunity to interview several of the speakers. Instead of just being a passive attendee, become an event reporter. Google Plus.

Eventful 64

Eventful Tips Content Sentiment 64

Keyhole.co

MARCH 26, 2024

The brand has numerous tie-ups with brands from diverse industries and realms. Track multiple social media campaigns on Keyhole Leverage influencer tracking and market research to draw audiences The creativity and imagination LEGO inspires in its users and fans are equally matched by what the brand displays on social media.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

APRIL 19, 2022

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. Over the years, they’ve launched a variety of campaigns on the messaging platform to create exclusive experiences for their consumers. Helpdesk integrations. pic.twitter.com/BxKoxhIbsg. Sprout Social.

Conversation 101

Conversation Strategy Social Media Marketing 101

Keyhole.co

SEPTEMBER 12, 2023

They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert Boost website traffic Generate better leads In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes and make a name for your brand. Just put in what’s essential for your content strategy.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

JULY 19, 2022

Hashtags also help social marketers create viral campaigns , increase brand awareness and reach their business goals. Industry or community-specific (example: #BookTok). For example, you can use Listening to find out how frequently people are talking about your topic, what related terms they’re using and the sentiment around the topic.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122