Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. Your performance goal does. But in each case, it’s the same.

Eventful 193

Eventful Conversation Campaign Types 193

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 165

Campaign Meme Instagram Social Media 165

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. It’s a weakness if you expect people who perform your optimization event to also perform other actions.

Embedding 163

Embedding Eventful Cost Issues 163

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. Whether you want subscribers to read a blog post, register for an event, or buy a product, email is designed to drive conversions. With email segmentation, you can split subscribers into groups based on interests or behaviors.

Campaign 150

Campaign Social Media UGC Marketing 150

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Jon Loomer

FEBRUARY 12, 2024

When an exclusion is required, you should exclude that group in as many ways as possible. They consider it a “true prospecting” campaign and only go after completely new customers. Your inputs are only suggestions and people well beyond this group will see your ads. But Advantage+ Shopping Campaigns go even further.

Advertising 184

Advertising Campaign Cost Conversation 184

Ignite Social Media

MARCH 26, 2018

One billion monthly users are now using Facebook Groups for many different reasons. Below are a few key strategies and quick steps you can implement to take advantage of Facebook Groups that will ultimately strengthen your social media marketing strategy. You can offer special discounts or sell an inclusive product through your group.

Groups 87

Groups Groups Strategy Facebook 87

Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. We have access to over 100,000 influencers in our email database and it’s all campaign-based.

Groups 100

Groups Groups Influencer Case Study 100

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? It allows me to easily compare campaigns and ad sets without making changes. To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. They’re the campaign basics. Metrics: Standard Events. Metrics: Custom Events.

Metrics 212

Metrics Facebook CPC Eventful 212

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? The most successful influencer partnerships are those that value the creativity and expertise of the influencer, so begin designing your campaign with their online personality and style in mind. Designing a Summer-Specific Influencer Campaign.

Influencer 95

Influencer Campaign Apparel Travel 95

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Jon Loomer

MAY 23, 2023

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. They help tell the full story of my campaign’s performance. I love metrics.

Metrics 166

Metrics CPM Advertising CPC 166

Jon Loomer

NOVEMBER 9, 2022

First, I walked you through the basics of campaign creation related to TikTok ads. When creating these audiences, many have options for autorefresh (on by default) and allowing them to be used in Reach & Frequency campaigns (off by default). There is a long list of potential events that you can choose from. App Activity.

Eventful 207

Eventful Engagement Organization Groups 207

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. B2B companies have an attention problem.

Campaign 147

Campaign Marketing B2B Conference 147

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. Another critical aspect of how Meta finds your audience will be the performance goal (and conversion event, if applicable). This can especially be an issue if your customer is only a specific gender or age group. Gender and Age Focus.

Construction 183

Construction Cost Issues Conversation 183

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

Eventful 85

Eventful Facebook Upcoming Conversation 85

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. They just don’t matter that much… 1.

Campaign 154

Campaign Advertising Cost Conversation 154

Jon Loomer

MAY 12, 2021

Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Just know that you should expect up to a 72-hour delay before being able to optimize for any new configured events.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends. Engage (a.k.a.

Campaign 255

Campaign Social Media Tips Transportation 255

Jon Loomer

JANUARY 18, 2018

Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. Campaign Comparison Test: Overview. Campaign Comparison Test: Set Up. Two campaigns.

Research 167

Research Tools Comparison Facebook 167

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Would a sportswear brand be far behind when it comes to an international sporting event?

Campaign 110

Campaign Social Media Sports Mobile 110

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Sprout Social

JULY 25, 2023

It’s critical to track how well your brand awareness campaigns are running. This capability is necessary to plan subsequent social campaigns for repeated success because contextual metrics don’t just fuel success for social but also wider business goals. Migrate goals to GA4 and configure your conversion events in the following ways.

Analytics 140

Analytics Report Social Media Google 140

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. Here are my best tips to keep in mind for every YouTube ad campaign: Plan strategically.

YouTube 103

YouTube Campaign Adwords How To 103

Jon Loomer

JANUARY 24, 2022

On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. The surprise was including Video Views in this group, though it is logical. DESCRIPTION: “Send people to a destination, like your website, app, or Facebook event.” ” GOOD FOR: Link Clicks.

Facebook 199

Facebook Eventful Conversation Engagement 199

The Realtime Report

OCTOBER 12, 2012

The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user. Promoted Product campaigns by a political handle.

Campaign 184

Campaign Sites Twitter Compete 184

Jon Loomer

DECEMBER 1, 2022

You choose the optimization event within the ad set. The goal is to get you the most optimization events at the lowest cost. The algorithm then finds the people within that group to perform that action. Going Broad and Conversions Campaigns. Facebook machine learning is currently best suited for conversions campaigns.

Facebook 200

Facebook System Conversation Eventful 200

Atom Thought

AUGUST 13, 2010

The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. Seems like they also extended it to offline events and seminars, not sure however what participation resulted out of it. However brands overlook a couple of factors: 1.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

Eventful 116

Eventful Twitter Klout Policies 116

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Their Facebook group has 3.2 A Facebook group essentially becomes free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

agora pulse

MAY 17, 2018

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. The first is: Which campaign causes the lowest cost conversions to occur? For the ad account test, they only create two groups.

Tools 123

Tools Comparison Facebook How To 123