Not all public relations campaigns are created equal. These are five ideas for news releases you can use today: Your business or organization is caught up in some out-of-the-ordinary event involving its employees, customers, clients, or members. Tie that to a significant holiday or event in history and you’ll likely get some coverage. As a public relations campaign strategy, each of these news release tips can be fleshed out into full stories that tell about your business or organization’s place in the market and community. How about this example? MORE >>

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. The live event was held in the parking lot of a Kmart in Chicago, and featured dancer Monternez “Monty” Rezell (of America’s Got Talent fame) in 150 of Kmart’s 3,000 Halloween costumes – in just six hours and five minutes. Mommy bloggers were invited to view the event live, and it was streamed live on UStream. What do you think? MORE >>

Learn from some successful Instagram campaigns. So great, these brands are running campaigns and getting attention. How can you create an effective Instagram campaign? We are much more likely to talk about the campaign if we feel you are engaged instead of watching from a distance. What other campaigns have you seen done well? Why does Instagram work so well? Because we humans are most inspired by visuals. How to use Instagram to grow your visibility. Take a look at a couple of cases here, and then skip to the bottom to see how you can use the power of photos. MORE >>

The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. For example: I like the Aircel campaign christened “Save Our Tigers” because of it’s overall thought process, but most particularly around it’s attempt to close looping; it’s another fact that the attempt didn’t extend into complete execution and reality, which is sad! Seems like they also extended it to offline events and seminars, not sure however what participation resulted out of it. That’s sad! MORE >>

During her stint at advertising Dhivya has assisted in developing direct marketing campaigns, executed events and helped in launching communication in international markets. She evaluated the ‘Jaago Re’ – a social awakening campaign for Tata Tea, designed a celebrity study for Mindshare and formulated market research functions for TVS Motors Ltd. Search Engine giant Google, has shown the world how it is reshaping the way communication happens over the internet with the soft launch of Google Wave. sense of Déjà vu is hard to avoid. SearchWiki too suffered a similar plight. MORE >>