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The Importance of Music In Marketing Campaigns

Spin Sucks

Don't forget about it during your next event or live campaign. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Music in marketing has the power to move an audience in ways other mediums can’t. Eddie Newquist has more.

Managing Social Media Campaigns

SocialFish

Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. You need a social media management team to manage and monitor the social media campaigns. Tips on managing social media campaigns.

The Hillary Clinton PR Campaign

Spin Sucks

You see, you’ll never change a person’s mind about those two things and they’re meant to only frustrate the other party when discussed (unless, of course, you agree). I say this because I want to talk about the Hillary Clinton PR debacle—I mean, communications campaign—she has employed and I don’t want it to devolve into a political conversation. By Gini Dietrich.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Promoting various events and webinars. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Heineken 100 marketing campaign. Let’s face it.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.  A good hashtag  can help spread the message about your brand, company, or event far beyond your regular audience.

How to Run Instagram Ad Campaigns with Better Results

agora pulse

Are you running Instagram ad campaigns but seek better results? If a major event is happening, your team may want to add those trending hashtags. Branded hashtags are part a bigger marketing campaign. Taco Bell executed the Wake Up, Live Mas campaign. Collecting feedback is vital when running your ad campaign. It cost money to implement ad campaigns.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Toyota recently partnered with Saatchi and Saatchi LA  to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America  for every selfie posted with their campaign hashtag #selflessie. This campaign earned them gold stars by  adding a human element to their brand. Feature real people in your campaign.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. ” (Be warned: this is a LONG post… but if it’s the only one you read from this round-up, it’ll be worth it.). 2.  4 Components Of The Best Social Media Campaigns.

Putting Instagram events to work for your business

Janet Fouts

Learn from some successful Instagram campaigns. So great, these brands are running campaigns and getting attention. How can you create an effective Instagram campaign? We are much more likely to talk about the campaign if we feel you are engaged instead of watching from a distance. What other campaigns have you seen done well? Why does Instagram work so well?

How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Dubbed #sayitwithpepsi, the campaign will run in about 100 markets globally over the summer with more than 70 emojis designed to capture the essence of Pepsi. SlZKt0oncc.

How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Simply Measured

Coca-Cola’s campaign for this year’s Olympics has both these qualities, hitting on emotional, inspirational, and aspirational sweet spots for  consumers. The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports. Here is how Coca-Cola is deploying its liquid, linked campaign on Facebook, Twitter, and Instagram. THATSGOLD.

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Street Pics for the ADWKDC 2016 Trespass Campaign

Geoff Livingston

The Georgetowner. I had the great fortune of serving AAF-DC as photographer for their ADWKDC 2016 campaign, themed Trespass. There are dozens of events, culminating with a two day conference filled with speakers sharing their best practices. Photography Photos 2016 AAF-DC ADWKDC campaign images photography street TrespassGlamour Walk. Chatting on the Bridge. Early Runner.

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

It was required when running campaigns with the Website Conversions objective. We’ll get to that later in this post when talking about Standard Events. Standard Events. There is yet another way to utilize the Facebook pixel and mark certain pages for conversions — or “events.” In the example above, that event is an “Add to Cart.”

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the  #BecauseFutbol  campaign, driven by a Tumblr microsite. To attract users, some of this artwork has been put on display in New York City’s Times Square.

How to Track Offline Events with Facebook Ads

Jon Loomer

Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? Offline Events change all of that. Create an Offline Event Set. Other.

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Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

The Realtime Report

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history. Chen told The New York Times.

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing  campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5 What was your favorite World Cup social media campaign?

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns Campaigns create movements. Well, three reasons: 1.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. goals (Specific, Measurable, Achievable, Relevant, and Time Specific) will assure your SMS campaign is executed in a way that meets your objectives. Yes, that immediate. Having S.M.A.R.T

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#SproutChat: Running a Social Media Campaign, Event or Contest

Sprout Social

Running a event, campaign or contest is exciting for your social community. They get a chance to win something of value and engage with your brand and in a new and exciting way. This week at #SproutChat  we discussed the why and how of running a social media contest. Benefits That Go Beyond Exposure. contest will undoubtedly provide a brand with more social media engagement and increased awareness. Prior to launching your contest, take the time out to really understand what drives your audience to participate. What do they value? SproutSocial IMPRESSIONS. ENGAGEMENT. TRAFFIC.

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Stay N' Alive

In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Facebook Offers  campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective  than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon  campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty. New product/event awareness.

Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. Mommy bloggers were invited to view the event live, and it was streamed live on UStream. What do you think?

How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. You wouldn’t want to spend your entire campaign budget at a CPC of $0.50 From there, you can use the insight garnered from sampling to inform how to move forward with your campaign. We all want more for less. Test yourself.

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How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches. Creating a Successful Coupon Campaign So just how does a brand create a successful coupon campaign

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends. Running a campaign isn’t easy. That was then, this is now.

List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

Host an event, create a group email for that. Many email services will track unsubscribes, bounced messages and SPAM reports but it is a good idea to track these actions too. 4) Finally it is important to analyze the results of your email campaigns. The post List Management: Tips to Best Manage your Campaigns appeared first on PWB Blog. Avoid becoming SPAM at all costs.

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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

With a strong fear of cold calling and attending networking events, he wasn’t getting his complete concept heard and he wasn’t going anywhere fast. This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. This is a guest post from Wendy Dulaney, co-founder of Easy.PR. asked her to share some examples and tips here.

Twelve Steps to A Strong QR Code Campaign

Spin Sucks

Following are 12 tips to best use these tips to understand the capabilities of smart phones for your next campaign. Resist the urge to create a QR code and slap it on an existing campaign with a simple link to the company’s website. Think about creating a fun and memorable campaign. Running a special event, contest or sale is a great way to use QR codes. Plan for Mobile.

Three awesome social media campaigns by CVBs and hotels

SocialFish

CVBs provide information for visitors about the accommodations, attractions, restaurants, nightlife, and cultural events in their cities, and they also mobilize marketing campaigns and operate visitor centers in central downtown locations. Takeaway Tip: Social media provides a powerful platform for expanding promotional events beyond the limits of your usual audience.

How Experiential Marketing Can Take Your Brand to the Next Level

Spin Sucks

Related Stories The Importance of Music In Marketing Campaigns Experiential Marketing Needs to Get Social How the WWE Has Retained Its Marketing Dominance. Experiential marketing creates brand experiences for your target audience. It immerses people in a physical experience, which can elevate your brand to another level. Let's look at brands that practice experiential marketing.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

Coffee integrated images from @ill.koncept and @vallenalexander , two talented content creators who partnered with the brand during Carusele’s #WakeUpAndGo influencer marketing campaign. team of six influencers partnered with Ignite for this Go Red For Women campaign to raise awareness around the importance of scheduling and attending your Well Woman Visit. While Hills Bros.

What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

What can you learn from a megastar’s Instagram teaser campaign? While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers. Image via BigStockPhoto.com. Life is good, right? Track 1 #1989lyrics.

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

And even before the 2010 event, Cape Town Tourism was no stranger to crowdsourcing and social media, having produced a city guide with content crowdsourced using Facebook and Twitter. This year, as part of its larger “iAmbassador” campaign, Cape Town Tourism invited four international travel bloggers for a stay in Cape Town. billion the city invested to welcome over 1.5 Locals?

Twitter Users Are 68% More Likely To Visit Political Campaign Donation Sites

The Realtime Report

The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user. Promoted Product campaigns by a political handle. Twitter wants politicians to know that their tweets are effective.

4 Examples of an Evergreen Facebook Campaign Trigger

Jon Loomer

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. But for most, campaigns require constant pruning, editing and refreshing of the audience, copy and imagery. What Is a Trigger? 10 Days.

Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. To encourage even more participation, Twitter has created a campaign in which users can vote using  #ArmsWideOpen  followed by #GER or #ARG.

How to Create Awesome Content From Your Next Event Experience

ProBlogger

From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas. If your business exhibits at trade shows or appears at other events, you have a great opportunity to get new content ideas – as well as detailed interviews – from the attendees and influencers you interact with during the event. More content ideas.

This Customer-Inspired Kotex Campaign Takes on Taboo Topics

Convince & Convert

” In addition to hosting live events, celebrity appearances, and tons of sweet freebies like manicures at The Period Shop over the weekend, Kotex also hosted a temporary online shop and a Twitter sweepstakes to bring more fans into the experience. Social Media Case Studies brand engagement kotex social media campaign social media case study storiesSarah M. https://t.co/XnvvJhAzUp

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night

Audiense

A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions.