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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 171
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Advantage+ Shopping Conversion Events

Jon Loomer

We have more updates to Advantage+ Shopping campaigns. Now you can remove some placements in your Ad Account Settings that will apply to all Advantage+ Shopping Campaigns. The conversion event was originally locked in as Purchase. Now you can select from any of your standard and custom events. Defaults were locked in.

Eventful 146
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Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The 8-Event Limit. Only these eight events would be allowed for optimization. Problems Related to 8-Event Limit.

Eventful 197
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Custom Events Column Fix

Jon Loomer

Some custom events don’t appear among metrics you can add as columns in Ads Manager. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event.

Eventful 152
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Results From Traffic Campaigns?

Jon Loomer

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. His traffic campaign actually generated a high number of purchases and an amazing ROAS. Well, maybe events were set up incorrectly and he wasn’t actually getting those purchases. Lots of quick abandons.

Campaign 141
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Verify Your Custom Website Events

Jon Loomer

If you use custom events , you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” Let’s discuss… What Are Custom Events? Verify Your Events As I write this, the requirement to verify custom events is rolling out.

Eventful 161
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It’s Easy to Create Campaigns Now

Jon Loomer

It’s easy to create campaigns now. Yes, the process of creating a campaign has never been easier. Not only do they make sure that the pixel and Conversions API are set up properly, but they know the importance of standard events, custom events , and custom conversions. Clients think they don’t need agencies anymore.

Campaign 164