Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Research Social Media Airlines Marketing 143

The Realtime Report

JULY 27, 2022

The event took place in London from June 20th, 2022, until July 17th, 2022, and featured a series of consumer-led installations, pop-ups and activations inspired by popular film and TV shows streaming on Paramount+. ARHT Media Inc. , We’re incredibly pleased that Paramount+ selected our technology for such an exciting promotion.

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Transportation Film Applications Activities 91

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

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Campaign Tips Instagram Social Media 79

Sprout Social

MARCH 8, 2023

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. You can film them yourself, outsource the whole filming process to them or do a mix of both (like we do at Sprout). As long as someone has a phone (and interest), they can film. The best part?

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Video Film Content How To 91

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Would a sportswear brand be far behind when it comes to an international sporting event?

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Campaign Social Media Sports Mobile 60

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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Construction Social Media Strategy Collaboration 52

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. TikTok marketing tools.

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Tools Strategy Video Library 121

Mindjumpers

DECEMBER 4, 2015

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. The majority of content shared by users in India reflects current events and the need for change – from messages that motivate and encourage positive change, to awareness of possible danger.

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Activities Social Media Film Mobile 100

Social Media Strategies Summit

DECEMBER 16, 2022

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Higher ed marketers face a dilemma when it comes to working with students.

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Social Media UGC Project Collaboration 130

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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UGC Hashtag How To Meme 139

Rebekah Radice

JANUARY 18, 2016

Looking to visually market your business on Facebook? Here’s how to make a Facebook cover that creatively markets your business! Make a Facebook Cover that Markets Your Business. I put this one together for an upcoming event in a matter of moments! Promote an Upcoming Event. Product Announcement.

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Facebook How To Marketing Upcoming 114

Hootsuite

MAY 11, 2023

Take the time to film an in-depth review of the product. Try learning a new recipe and film it so viewers can follow along step-by-step. Video reviews of books, movies, and TV shows This is a great YouTube video idea for those passionate about literature, film, and television. Don’t worry about getting things perfect.

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YouTube Video Film Sports 103

Hootsuite

OCTOBER 9, 2020

Led by the World Woman Foundation , the socially enabled movement aims to mentor one million women by 2030 and will feature inspiring stories from 60 women, told in 60 seconds—presented together in a powerful 60 minutes of film. appeared first on Social Media Marketing & Management Dashboard.

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HootSuite Film Class Issues 85

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet?

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UGC Content HootSuite Authentication 145

Keyhole.co

OCTOBER 26, 2023

This works across all their campaigns, initiatives, and outreach programs. Using social listening, they strike a balance between leveraging their prestigious legacy while staying on top of ongoing trends, social issues, and current events. Here are some features of Chanel’s marketing strategy: 1.

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Fashion Platform Engagement Social Media 52

agora pulse

JULY 22, 2020

A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Shared marketing goals. If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s

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Collaboration Examples Instagram Tips 140

agora pulse

JUNE 10, 2020

Right now, social media managers may find it difficult to decide what to do in light of current events. In my opinion, it’s not the time to release new products or launch complex multimedia marketing campaigns—but it is a time to be sensitive to the issues that people all over the world are facing and to simply connect with them.

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Mobile Social Media Video Library 131

Unmetric

MAY 31, 2019

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. All the Nesamani related posts yesterday were a lesson in piggyback marketing. And what effortless way to go viral than to hop on the bandwagon of an event that’s already trending? Who is Nesamani? Social media piggybacking.

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Meme Insurance Brands Construction 103

Sprout Social

NOVEMBER 28, 2022

Show early brand content, like throwbacks to your original products or old campaigns and post styles. First Sip Coffee created a birthday card Story for their birthday to promote their celebration event to their fans. This is especially useful if you’re throwing an event that you want people to attend and post about.

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Instagram Engagement Brands Avatar 124

Mindjumpers

JULY 16, 2010

After reading a bit about the film, especially that it where primary based on the book “The Accidental Billionaires” by Ben Mezrich, I thought it would be a good idea to read the book and so I did. So what can I as a marketer or CEO get from reading the book? So what to expect?

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Social Networking Nielsen Film Facebook 176

Waxing UnLyrical

DECEMBER 13, 2012

In the event that they don’t reach their goal, none of the donors’ credit cards are charged. With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars. When they began the campaign, they set a goal of $100,000. Then along came the Pebble.

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Wikimedia How To Banking Wireless 204

Hootsuite

JANUARY 11, 2023

Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. Once you’ve filmed your video and attached your template, you can add graphic elements, text, animation, and other effects. Sometimes, when you use a specific search term like “TikTok Events,” you will only get direct matches.

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Template Templates Vimeo Cost 102

Convince & Convert

JANUARY 23, 2014

From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign. Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media is helping redefine our definition of beauty.

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Examples Social Media Content Film 162

Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. The brand regularly runs campaigns aimed at getting followers to share their content.

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YouTube Brands Fashion UGC 123

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. ” Examples of UGC More often than not, brands won't tag the creators who filmed videos for them, so you can't always tell who made what. How can you pick a niche?

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UGC Film How To Skills 87

Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

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Instagram Tips Marketing UGC 58

Kikolani

MARCH 8, 2016

Today, live-streaming is a very different tool – one that can be used by marketers in engaging and very effective ways. And being able to record in HD and stream in Wi-Fi or 3G has really moved live-streaming into the world of marketing. How Live-Streaming Fits into a Marketing Strategy. Re-Purpose Your Live-Stream Video.

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Tools Marketing Eventful Video 60

Audiense

JULY 15, 2016

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay.

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Hotels Proposal Campaign Film 94

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Watch the video. I know it’s tough. Just kidding. Can you help?

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Social Media UGC Adwords Influencer 132

Buzz Marketing for Technology

JUNE 28, 2008

AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. The Naked Campaign : Steve Brodner draws the Presidential candidates. The Campaign Trail : The candidates’ stances on energy and the environment. First Name.

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Video Conference Energy Policies 255

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. Keywords and phrases are the best search operators for specific topics, brands, or events.

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Twitter Hashtag Trends Sentiment 52

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. While this was clearly a product integration, the buzz generated from creating something so aligned with both Lego’s product and the event was clearly a homerun.

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Social Media Brands Case Study Film 60

Buffer Social

MAY 17, 2023

Collaborations can take various forms, such as joint campaigns, guest posts, giveaways, or co-hosted events. Partnerships can help individuals, brands, and organizations enter new markets or niches they may not have previously considered , leading to further growth with a new audience and potential revenue streams.

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Collaboration Social Media Project Reputation 93

Buffer Social

JULY 28, 2016

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. But it seems many are still bewildered by social media marketing. So, if you try to explain social media marketing to someone and they’re not getting it, don’t get frustrated. People get social media.

Social Media 76

Social Media Marketing Team Guidelines 76

Audiense

JULY 15, 2016

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay.

Hotels 60

Hotels Proposal Campaign Film 60

Unmetric

MAY 31, 2018

Wendy’s Social Media Campaigns. The brand ran 7 campaigns during the year. The campaign that received the highest engagement is #50CentFrostyFilms, which promoted a limited-time discount on one of their products. The campaign featured 3 posts, all of which were promoted by the brand. Wendy’s Fan Conversations.

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Social Media Comparison Campaign Instagram 103

agora pulse

OCTOBER 11, 2018

In this post, there is no product to sell (the fruit in the photo is not sold by Organic UK, which is a campaign financed by the EU). Instead, Rowan is promoting the Instagram profile of the campaign. She explains that she’s the campus rep for the brand before she talks about an upcoming brand event.

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Influencer Features Instagram Hashtag 120