Social Media Strategies Summit

AUGUST 1, 2019

Now that we’ve convinced you of the value of micro-influencers, let us help you brainstorm campaign ideas. Sperry Leverages Fashion Influencers and Brand Enthusiasts. Sperry Leverages Fashion Influencers. Sperry launched this two-week campaign with a series of paid fashion influencers with highly engaged followings.

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Influencer Examples Brands Fashion 114

Hootsuite

SEPTEMBER 7, 2022

Start your campaign early. Remember, every other retailer is also going to be running a Black Friday campaign. You should be refining your creative and running A/B tests on your campaigns to figure out what works best for your audience well in advance. Add a floating bar at the top of the page with the discount code.

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Strategy Discount How To Retail 105

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? To show you influencer marketing in real action, today we take a look at the five most successful Instagram influencer marketing campaigns. Why Instagram influencer marketing campaigns? Why is that so? billion by 2025.

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Influencer Campaign Instagram Data 52

Pixlee

JANUARY 10, 2022

The answer lies in influencer marketing; featuring trusted individuals with a curated, loyal following in video campaigns sets your brand up to be memorable and trusted. Why Influencer-Led Video Campaigns? Influencer Video Campaigns in 2022 . This one is among the most common yet effective types of influencer video campaigns.

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Influencer Campaign Video UGC 52

Firebelly

MARCH 23, 2010

To receive discounts and promotions. Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. Have you experimented with discounts and promotions on your Facebook page? And here it is. The number one reason people "fan" businesses on Facebook? People are predictable.

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Discount Facebook Paid Search SMS 111

Hootsuite

MARCH 7, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. They can also appear in emails for an email marketing campaign, on paid ads, at the end of a blog post, and on landing pages. Take Fashion Nova, for example. What is a call to action? CTAs aren’t just for social media.

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Examples Tips How To Discount 110

The Realtime Report

APRIL 24, 2024

Sweeten the deal with exclusive attendee perks like discounts, bonus content, early access to future events or offerings, and referral rewards. How do you actually put these principles into practice and execute an effective follow up campaign? Enticing incentives for taking action (discounts, bonus content, etc.)

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Eventful Survey Loyalty Authentication 91

Buffer Social

APRIL 18, 2022

Sometimes, a simple approach is better than an elaborate campaign, especially when there’s an important message to get across. Agnes LDN , a fashion brand aiming to educate its customers about sustainability, shared an Earth Day post with a simple but effective message. Keep it simple with an informative message.

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Small Business Fashion Instagram Discount 102

agora pulse

FEBRUARY 10, 2021

They rarely promote their products or discuss fashion or beauty trends. And on Instagram they’re hardcore fashion-focused, featuring a diverse range of beauty and fashion influencers. This nails the fan base and the nature of Instagram, which is photo-based, fashion-focused, and now offers shopping through Instagram Checkout.

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Organization Social Media UGC How To 207

Techipedia: Tamar Weinberg

MARCH 12, 2015

There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. Prior to this pivot, The Shelf was a smart-shopping app that sent sale-alerts to people as soon as the products they liked were discounted. We had a fashion app!

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Blogger Influencer Campaign Fashion 100

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications.

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SMS Strategy Marketing How To 104

Later

MAY 28, 2020

We’ll be covering the deeper aspects of planning and managing a Pride campaign on social media for your brand — and your wider social community — regardless of your budget or reach! While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core. Soak it all up.”

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Campaign Social Media How To Instagram 60

Webbiquity SMM

MAY 25, 2021

And the value of an email marketing campaign has come back into fashion. Get actionable analytics and save 5% using discount code: webbiquity. But what do the best influencer campaigns look like? And they’re doing SMS, which is fascinating. Affiliate sales support independent publishing. We can quantify the ROI.

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B2B Influencer Platform SMS 306

Keyhole.co

MARCH 28, 2023

The answer lies in the nature and goals of your marketing campaign. You can capitalize on these opportunities while building an influencer marketing campaign. As you go through influencer marketing campaigns, you will find several forced sponsor placements. Manage multiple influencer marketing campaigns on Keyhole 4.

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Influencer Strategy Marketing Collaboration 52

Keyhole.co

FEBRUARY 8, 2022

Campaign specific – They are specific to marketing campaigns. That said, campaign hashtags don’t always need to be tied to a product or sale. Fashion brand S tella McCartney’s Instagram account used live streaming to showcase highlights from its 2022 summer fashion show. BOOK A FREE DEMO. #6.

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Examples Instagram Strategy Brands 52

Later

JUNE 18, 2019

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media. It’s easy to forget (amongst the glorious glitter and rainbows!)

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Campaign Social Media How To Instagram 56

Hootsuite

AUGUST 15, 2022

By offering a limited-time discount or exclusive access to sale items, customers will feel compelled to take advantage of your Black Friday deals before they disappear. Email marketing campaign. Set up an email marketing campaign and watch your ROI grow, and grow, and grow. That’s higher than any other channel.

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Strategy Discount Marketing Retail 102

Keyhole.co

MARCH 16, 2023

What would happen, if you as a shoe brand (for instance) chime into that conversation with a link to your black shoe — including a discount coupon? Fashion company Topshop, for example, is a good brand to learn social listening from. — Kathryn Birstein (@kbirstein) January 31, 2017 #DeleteUber campaign.

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Fashion Sentiment Collaboration Policies 98

Keyhole.co

NOVEMBER 2, 2023

Once you’re able to find an influencer that aligns with your brand, working with them can be quite beneficial to your marketing and lead generation campaigns. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email. Consider metrics such as the influencers’ follower size.

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Influencer Tips Collaboration Campaign 52

Pixlee

FEBRUARY 3, 2021

Yakima is also able to repurpose ambassador content for other campaigns, providing a more authentic strategy to connect with the right potential customers. 3 Host Contests and Offer Discounts. You can even use this discount or contest method to grow your email list. Partner with influencers to promote your brand and products.

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Instagram Tips Discount UGC 98

Sprout Social

FEBRUARY 23, 2022

Maternity fashion brand Monica and Andy have product collections for new mothers, expectant mothers, baby clothes and developmental toys. Perhaps the most basic solution is to run promotions exclusive to Instagram, such as: Discounts. Work with influencers or run ad campaigns. Product detailed pages (PDPs).

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Instagram How To UGC Real Estate 126

Pixlee

AUGUST 21, 2020

Incentivize users to be amazing brand advocates with an appealing offer such as a goodie bag with your bestsellers, discount codes, or a free two-night stay at your hotel. You can also create a campaign that speaks to your audience and makes them want to share.

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Brands UGC How To Hotels 93

Pixlee

JANUARY 20, 2022

Within the creator economy, gaming influencers have opportunities to create content just like the biggest fashion influencers on Instagram. Crocs uses Pixlee to manage campaigns with influencers and harness user-generated content (UGC) from its community of fans. How to Measure the Success of Your Campaigns.

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Influencer Brands Marketing How To 82

agora pulse

JANUARY 13, 2021

Remember those limits when you craft a campaign that spans all the networks. Enter your discount code. Always in touch with the mood of the nation, the fashion brand asks questions, plays games, and invites users to share their pet photos. The number of characters you have is different on each platform: Instagram 2,200.

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Social Media Engagement Tips Hashtag 191

Hootsuite

NOVEMBER 2, 2023

If you’re fresh out of ideas or simply looking for inspiration, these Valentine’s Day social media campaigns and posts can help you get started. Toberlone shares modern empowerment Toberlone’s Ilka & Franz campaign shows empowered women eating Toblerone alone, but not lonely. Max & Co. Max & Co.

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Examples Social Media Apparel Banking 89

yMarketingMatters

MAY 22, 2016

Inbound marketing is an invitation to an ongoing dialogue in which you can communicate with your customers in both a professional and congenial fashion. Compelling Announcements (Free shipping, Discounts, Special Offers, Surprises. Traditional marketing is a one-way conversation – the marketer talking ‘at’ the potential customer.

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Marketing Survey Discount Loyalty 157

Hootsuite

OCTOBER 19, 2023

Nicole Miller’s holiday fashion shoot View this post on Instagram A post shared by Nicole Miller (@nicolemillernyc) Nicole Miller’s Black Friday post showcased their dark and glittery winter offerings with behind-the-scenes footage from their holiday fashion shoot. Here are some of our favorites.

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Examples Social Media Instagram UGC 88

Hootsuite

JULY 21, 2022

Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. To find this answer, you’ll need to do a few simple calculations to determine which marketing campaigns benefited your business the most. These could be: Raising brand awareness. Boosting conversions.

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ROI HootSuite Cost Campaign 113

Keyhole.co

APRIL 24, 2023

Social media contests and giveaways are campaigns run on a brand’s social media channels to capture leads, build brand awareness, increase visibility, and more in exchange for certain prizes. For instance, if you own a fashion or beauty brand, Instagram could be your preferred channel seeing that it’s based on visually-driven content.

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Social Media How To Campaign ROI 52

Sprout Social

NOVEMBER 28, 2022

Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Include a discount code and call to action in your Story, along with a link sticker so that viewers can shop with your code right from your Story. Consider a birthday product drop or discount to reward those following along.

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Instagram Engagement Brands Avatar 122

agora pulse

JANUARY 25, 2021

Some of their tasks include: Creating a buzz around new promotions and campaigns. ” Fashion brand New Look regularly floods Twitter with amusing pandemic Gifs and posts. It could be challenges on TikTok, exclusive discounts or community only promotions. This is often on forums rather than the company’s main channels.).

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Communities Forums Disqus Social Media Management 112

Mindjumpers

AUGUST 12, 2010

Therefore, stay out of using words such as ‘Free’, ‘£££’, ‘Save’, ‘Discount’ etc. Therefore, always keep an eye on your current list, so that it stays updated. 3) Always authenticate Authentication is another important step towards successful e-mail marketing – and in the process of becoming a trusted sender of information.

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Tips Marketing Authentication Disqus 206

Hootsuite

JULY 13, 2023

Ad campaigns can be built specifically for lead generation and include a call to action that asks for contact info. Source: TikTok Social listening Social listening is the act of monitoring social media platforms for mentions or discussions of your brand, products, campaigns, or industry. Gated content (like this McKinsey report!)

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Social Media HootSuite Analytics Newsletter 98

agora pulse

OCTOBER 11, 2018

In the case of a code, a retailer can see how many times a specific discount code was used and share payment with the influencer based on those sales. In this post, there is no product to sell (the fruit in the photo is not sold by Organic UK, which is a campaign financed by the EU).

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Influencer Features Instagram Hashtag 120

agora pulse

JULY 8, 2020

Trust me, most followers won’t waste time searching for a link or discount code. Write the discount code, instructions, and link in the captions. Hashtags on Instagram help users to follow topics they care about, see what’s trending, and get involved in campaigns or contests. Instagram hacks for social media managers.

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Instagram Tips Marketing Hashtag 109

Hootsuite

MAY 11, 2023

Show how to style different outfits for different occasions If you’re a fashion enthusiast, show your viewers how to dress for different occasions. From setting up campaigns to promoting them effectively, you can help your audience understand and make the most of these powerful tools.

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YouTube Video Film Sports 103

Hootsuite

APRIL 20, 2020

Campaigns run for a minimum of 7 days and a maximum of 30 days. For example, you could send out old-fashioned mailers, run Local Deals, or even a partner with a local business. Consider sharing your Local Deal—or a custom discount—on social media to encourage customers to join and review your business. Add a photo.

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How To Metrics Reputation HootSuite 145