Awario

NOVEMBER 16, 2021

Seems like the whole fashion of Instagramming coffee is Starbuck’s fault even, though there’s no proof for it. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. How did this happen?

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Campaign Fashion Marketing Instagram 134

Sprout Social

FEBRUARY 23, 2021

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. The fashion retailer shows us a social strategy that’s less calculated and more human.

Fashion 83

Fashion Content Retail Overview 83

Ignite Social Media

JULY 8, 2016

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. So with that, here are three social media trends fashion and beauty retailers should leverage. Also known as Outfit of the Day.

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Fashion Retail Trends Social Media 112

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

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Campaign Brands Fashion HootSuite 89

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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Campaign Brands Communities Industry 113

Ignite Social Media

MARCH 4, 2024

Especially as conversations heat up around fashion waste, environmental impacts from overconsumption, and economic inequality. Avoiding a few pitfalls can help brands continue successful influencer campaigns amidst this shift: Partner with values-aligned influencers who balance sponsored and non-sponsored content. Sign up below.

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Trends Brands Fashion Influencer 96

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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Examples Campaign Tips UGC 142

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. This year, hummus brand Sabra launched a Friendsgiving influencer campaign to roll out its limited edition ‘Thanksgiving Stuffing’ flavor.

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Campaign Social Media Retail How To 130

Sprout Social

NOVEMBER 12, 2023

And we’ll explore some of the best brand collaborations we’ve seen this year to help inspire your next campaign. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. Influencer marketing campaigns are common brand collaborations. and Taylor Rooks.

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Collaboration Brands Fashion Sports 112

Sherrilynne Starkie

FEBRUARY 18, 2020

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Using PR coverage in paid media campaigns exposes new audiences to the powerful endorsement of mainstream media stories. What is Earned Media? Earned media is media coverage or ‘good PR’. FitbitVersa 2 Review.

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Fashion News Report Review 409

The Realtime Report

JANUARY 12, 2024

Consider a scenario where an online fashion retailer sends out customized emails. Female subscribers receive a catalog featuring the latest in women’s fashion, while male subscribers get a different catalog focused on men’s trends. These metrics are invaluable for continuously refining your email marketing tactics.

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Fashion Marketing Embedding Retail 91

Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. Grey Goose has elegantly captured this trend with their new campaign. What do you think about the campaign?

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Mobile Campaign Instagram Blogosphere 260

Laurel Papworth

JANUARY 12, 2023

Top Shelf International launched a sellout campaign of NFTs for an Agave spirit. How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? And so it’s a little bit like a fashion label. Mentioned: Australian Sports in the Metaverse Marketing campaigns [link]. Hello and welcome.

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Campaign Geotagging Marketing Press Release 59

Waxing UnLyrical

APRIL 13, 2016

81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Heineken 100 marketing campaign.

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Influencer Campaign Marketing Fashion 100

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ?

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Strategy Brands UGC Marketing 123

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Despite looking hideous, the boots took the fashion and pop culture worlds by storm, with Lil Wayne, Diplo, and Iggy Azalea — plus endless TikTok and Instagram influencers — stomping around in them. Well, quite.

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Social Media Meme Fashion Trends 241

Mindjumpers

OCTOBER 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What You Can Learn From H&M’s Use Of Social Media Get Inspired And Go Shopping with French Connection’s Youtique » Diesel Kicks Ass With New Campaign! It really shows how much effort Diesel has put into the project to maintain their brand.

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Campaign Disqus Policies Fashion 230

Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

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Campaign Brands Film Hashtag 89

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. It’s a simple idea, but is creating a lot of buzz and PR.

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Campaign Social Media Reddit Disqus 206

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

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Campaign Tips Instagram Social Media 79

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year. 32 Signs You Might Be a Social Media Marketing O.G.

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Influencer Retail Marketing Discount 101

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. We can’t get enough of it.

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YouTube Campaign Policies Disqus 233

Convince & Convert

DECEMBER 16, 2014

They also know when to implement a campaign approach to scale different products and messaging. When it comes time to promote a facet or specific piece of their brand, Sam finds it beneficial to work with blogger networks for a scalable and scheduled campaign. Blogger networks can help brands or campaigns achieve “the network effect.”.

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Blogger Fashion Case Study Brands 154

Convince & Convert

AUGUST 14, 2014

With a popular TV show like Project Runway, where aspiring fashion designers compete against one another in weekly challenges, there are always more than a few hopefuls who don’t make the cut. But, what if would-be cast members had one final chance to get on the show? Cue, Runway Redemption!

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Project Crowdsourcing Campaign Case Study 141

Social Media Strategies Summit

SEPTEMBER 18, 2023

anyone who doesn’t work for a retail or fashion brand). The Value of Brand Partnerships One of Abbey’s biggest takeaways from this early campaign was the importance of the partnership with Hudson. The campaign relied heavily on SEA’s brand partners (in this case, the lounges themselves). Let’s get into it!

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Influencer Travel Retail UGC 130

Sprout Social

DECEMBER 14, 2022

For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. With a forward-thinking, creative culture, it’s no surprise the fashion world was one of the first industries to embrace the metaverse. Pacsun kicked off its holiday marketing season with the PacVerse campaign.

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Industry Examples Real Estate Brands 111

The Realtime Report

OCTOBER 22, 2012

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. The campaign effectively joins a local, live action event with social media engagement and good, old-fashioned advertising.

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Ustream Blogger Campaign Social Media 168

SocMed Sean

MARCH 3, 2022

Here are some thoughts about including Pinterest as an effective part of your campaigns. Industries that can most benefit from visual content like entertainment, DIY, home décor, cooking, fashion, and automotive have been able to perform well with Pinterest’s adapted format. Campaigns house ad groups and ads. Is Pinterest Dying?

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Strategy Marketing Automotive Campaign 195

Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

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Influencer Engagement Fashion Retail 211

Social Media Strategies Summit

JULY 19, 2023

2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns. So what’s it doing right? It’s not hard to see the appeal of this type of content. 4) Heinz @heinz_us / 60.5K

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Brands Energy Sports Fashion 130

Pixlee

JANUARY 15, 2018

The highly visual realms of fashion and beauty have seen an unprecedented sea of change in the digital age. We used to learn about new trends from glossy fashion mags that told us which prints and shades were in or out, how to dress for the season, and whether flared pants were a “do” or a “don’t”. Fashion Influencers.

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Fashion Influencer Brands Travel 40

Techipedia: Tamar Weinberg

MARCH 12, 2015

There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. So I contacted a much bigger blogger friend of mine also in quilts about doing a post about our fashion app. We had a fashion app! We needed fashion bloggers.

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Blogger Influencer Campaign Fashion 100

Unmetric

AUGUST 2, 2019

Fashion dominates Instagram. A look at the top brands from Fashion, Cosmetics, Athleisure, and other industries painted a clear picture that the Fashion industry dominates on Instagram in terms of followers. Victoria’s Secret is the Fashion industry leader with 68 million followers on Instagram. Top brands on Instagram.

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Instagram Brands Fashion Sports 155

Social and Logical

DECEMBER 7, 2010

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. The main site for the Digital Death campaign is Buylife.org. It’s natural for people to want to know how long it will take for a campaign to accomplish it’s goals.

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Campaign Pharmaceuticals Research Project 170

Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. Read on to learn how you can design a simple yet effective TikTok campaign strategy. The post 5 TikTok Campaigns You Need to Try in 2022 appeared first on The Pixlee Blog.

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Campaign UGC Hashtag Influencer 52

Hootsuite

JULY 21, 2021

This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis. Identify the type of campaign. This type of partnership will broaden their brand. Do your research. Search in Google.

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Influencer Instagram How To Fashion 135

Audiense

APRIL 25, 2022

Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online.

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Retail Crowdsourcing Brands Fashion 86