Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Jon Loomer

OCTOBER 4, 2023

Create an engagement campaign and select the Website conversion location in your ad set. Select your pixel and your custom event as the conversion event. If you don’t want to run a campaign now, set a start date in the future and publish the campaign. You can then delete the campaign since it never ran.

Eventful 154

Eventful Metrics Campaign Conversation 154

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

Conversation 137

Conversation Review Marketing How To 137

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

Campaign 141

Campaign Social Media Social Media Management Team 141

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

Examples 142

Examples Campaign Tips UGC 142

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign.

Influencer 288

Influencer Brands Policies Privacy 288

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 8 Google AdWords Hacks That’ll Double Your Conversion Rate. 4 Components Of The Best Social Media Campaigns. Just GOLD.

Campaign 100

Campaign Adwords Consultant Eventful 100

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Jon Loomer

FEBRUARY 14, 2024

Campaign Structure? You may have forgotten that early Facebook ads included only a campaign and ad, no ad set. The Facebook pixel was original a conversion pixel that was only used for tracking. The best ad gets conversions. I published at least one video every day of 2023 and so far in 2024. Ads Manager?

Advertising 176

Advertising Metrics Cost Sentiment 176

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Oktopost

DECEMBER 11, 2018

Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms.

LinkedIn 117

LinkedIn Conversation B2B Mobile 117

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. Publishers who install the Facebook pixel (a unique snippet of code) to their website can track and optimize for specific events that occur on their website using Facebook ads.

Eventful 215

Eventful Facebook How To Conversation 215

Waxing UnLyrical

JUNE 1, 2011

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. So here I go. A few months ago, I started working with USA for UNHCR.

Campaign 275

Campaign Avatar Hubspot Flickr 275

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

JANUARY 2, 2019

Raising that level of awareness means not just publishing content, but posting the types of content that engage and attract new followers. The more time your business spends creating content and publishing it, your level of awareness should ideally tick upward. Awareness metrics. If not, it’s likely time to make a change.

Campaign 111

Campaign Social Media Metrics Trends 111

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. 78% of people wish they could have a text conversation with a business. If you weren’t familiar with P2P texting prior to the 2020 election, you likely are now.

Strategy 211

Strategy Marketing SMS Mobile 211

Jon Loomer

FEBRUARY 13, 2023

Then publish your new tag and trigger. If that’s the case for you, create a custom conversion that maps to the custom event. Now you should be able to add your custom conversion to your report as a new column. Create an Engagement campaign. Select “Website” as your conversion location within the ad set.

Eventful 182

Eventful Aggregator Widget Conversation 182

Hootsuite

FEBRUARY 23, 2023

Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads.

CPM 135

CPM Tools Facebook How To 135

Webbiquity SMM

NOVEMBER 8, 2022

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. Social proof: Boosts Conversions. ComScore’s case study shows how social proof affects conversions using their landing pages. Affiliate sales support independent publishing.

comScore 299

comScore Marketing Case Study Review 299

OnlineRockersHub Marketing Blog

MARCH 20, 2020

With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008. Agorapulse.

Campaign 88

Campaign Tools Social Media Facebook 88

Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. Read on to learn how you can design a simple yet effective TikTok campaign strategy. You can produce videos that aren’t perfect and end up going viral. . Try a Live Stream.

Campaign 52

Campaign UGC Hashtag Influencer 52

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

Campaign 60

Campaign Social Media Content How To 60

agora pulse

JANUARY 6, 2021

Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Look for unusual changes in impressions or conversions, and address any minor issues right away.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands.

Conversation 132

Conversation Collaboration Study Discount 132

Buffer Social

NOVEMBER 20, 2018

The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Building a successful multi-channel marketing campaign.

Hashtag 100

Hashtag Campaign Brands Retail 100

Jon Loomer

NOVEMBER 12, 2019

Here’s an example of that in action… Ads Manager reports that a lead ad campaign resulted in 94 leads. Keep in mind that this is the only campaign, active or inactive, using this particular form. You’ll assume that you generated 94 leads with this campaign. Publishing Tools Reporting. The Discrepancy.

Organization 159

Organization Facebook Report Advertising 159

Ignite Social Media

JANUARY 8, 2024

It’s the post that never goes out of style and continues to engage your audience long after it’s been published. It’s another metric of efficiency for brand ad campaigns. This is an attribution model that track conversions within a 7-day window after a viewer sees or clicks on your ad. What does CPM mean?

Social Media 124

Social Media CPA CPM CPC 124

Jon Loomer

FEBRUARY 15, 2023

Otherwise, publish it and you’re ready to go. Create a Custom Conversion We’ve discussed this in the other two blog posts, but there’s a bug that doesn’t allow you to add columns to your Ads Manager for all custom events. The easy solution is to create a custom conversion that maps to that custom event.

Eventful 177

Eventful Aggregator Google Conversation 177

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. The ad came from a Facebook campaign called “Blog Post Promotion – Conversions” The promoted ad was called “Optimization Problems” Add Dynamic URL Parameters to Facebook Ads.

URL 210

URL Facebook How To Analytics 210

Jon Loomer

SEPTEMBER 2, 2020

And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. You aren’t able to accurately track conversions (how in the world do you without the pixel?). You can’t optimize for conversions.

Facebook 186

Facebook Eventful Conversation Report 186

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 8, 2024

Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Remember, high engagement translates to greater brand influence and a higher chance of conversions.

Metrics 52

Metrics Influencer Sentiment ROI 52

Jon Loomer

SEPTEMBER 23, 2020

The first thing I did when I published yesterday’s post was share it to Facebook and then promote it. For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. Conversions Objective. First, the campaign is DEFINITELY delivering.

CPM 217

CPM Advertising Campaign Price 217

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 107

ROI Influencer Marketing Survey 107

Oktopost

DECEMBER 19, 2023

You heard it here first– You now have the ability to publish X Threads directly within Oktopost. Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform. Read on to learn more about this feature and the value it brings to your content strategy.

Engagement 69

Engagement Case Study Overview B2B 69

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. A post performance report allows social marketers to present isolated metrics for published content, showing everything from impressions to reach to post link clicks.

Report 131

Report Social Media Metrics Team 131