Jon Loomer

JANUARY 17, 2024

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some companies misjudge the impact of Meta’s streamlining of campaign creation. Each campaign required several ad sets and plenty of customized settings.

Advertising 190

Advertising API Skills CPM 190

Ignite Social Media

JANUARY 8, 2024

The most common metric of content performance on social media. It’s a very common metric for paid social advertising. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. It’s another metric of efficiency for brand ad campaigns.

Social Media 124

Social Media CPA CPM CPC 124

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources.

Report 152

Report CPM CPC Facebook 152

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

Analytics 154

Analytics Brands CPA Overview 154

Jon Loomer

NOVEMBER 6, 2018

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. Then I select the metrics I want to track. Website Purchase Conversion Value. ” . ” .

Organization 165

Organization CPA Facebook CPM 165

Sprout Social

FEBRUARY 8, 2021

Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Key metrics to look for: Impressions.

Report 131

Report Social Media Metrics Team 131

Dave Fleet

NOVEMBER 22, 2010

Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads. One big challenge right now is that traditional marketers are seeking to apply traditional metrics to this new paradigm. The CPM metric would say yes. Get used to two-way conversations.

CPM 413

CPM Comparison Diagrams Sentiment 413

agora pulse

JULY 17, 2020

Increasing conversions. From initiating new prospects into the sales pipeline to selling products and services, increasing conversions is an objective that can link directly to return on investment (ROI). Select the Right Metrics. Some metrics that align with common social media goals are to: Build brand awareness.

Report 147

Report Social Media Metrics Aggregator 147

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195

Eventful Newsletter CPM CPC 195

Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. Conversions are still a tough sell. The attribution is limited to click-based conversions in the same session, which is going to be hard for most advertisers to meet.

Platform 95

Platform CPM CPC Advertising 95

Sprout Social

AUGUST 3, 2022

When to use: These types of YouTube ads are best used for brand awareness campaigns. When to use: Use this ad for product or brand consideration campaigns. When to use: Use this type of ad for brand awareness campaigns. Start a new campaign. Optimize your campaign. In-feed video ads. Bumper ads. Outstream ads.

YouTube 111

YouTube Advertising CPA Cost 111

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.

CPM 148

CPM CPA ROI Campaign 148

Sprout Social

SEPTEMBER 30, 2020

When including links, add URL tracking codes to measure post-click actions like site visits or conversions, which you can then measure via Google Analytics. With Sprout’s powerful analytics, you choose the metrics and Sprout pulls the Top Posts into your LinkedIn Pages report. Invest in the best: Boost and elevate. It’s up to you.

Organization 104

Organization LinkedIn Strategy Social Media 104

Keyhole.co

MAY 25, 2022

Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Benchmarking against competitors.

Analytics 52

Analytics Social Media ROI Metrics 52

Likeable

SEPTEMBER 17, 2019

But the best influencer campaigns have both micro and macro influencers. If those boxes are checked, metrics like follower count and engagement become less important. Are you looking for awareness or are you looking for conversions? LIKEABLE’S TAKE: There is so much that goes into an influencer campaign.

Influencer 81

Influencer Marketing CPM Fashion 81

Bill Hartzer

AUGUST 21, 2012

– Provide strategic management of paid search campaigns against defined success metrics for various brands and categories. – Manage paid search budget and analyze marketing campaign performance to identify, prioritize and execute on opportunities for budget optimization and efficiency. Qualifications.

Engineering 109

Engineering Paid Search CPA CPM 109

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Jon Loomer

JULY 2, 2015

If you select Conversion Tracking Pixel, you’ll be redirected to the old Conversion Pixels page. ” All Campaigns Dropdown. By default within the main “Manage Ads” view of Ads Manager, you’ll see a report broken down by campaign. All Campaigns. Website Conversions. All Ad Sets.

Facebook 114

Facebook CPA CPM Campaign 114

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite UGC 145

Buffer Social

JANUARY 11, 2017

But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. Chapter 3 : Facebook Ads Reporting : How to find specific campaigns, ad sets, or ads and the relevant data for your reporting. For campaigns, you can.

Facebook 40

Facebook How To Advertising Overview 40

ProBlogger

APRIL 26, 2012

Setting the right price for your products is extremely important, but I wanted to take that discussion one step further for those who are already offering products on their blogs and want to take their conversions to the next level. Ads (CPM) = page views. People are looking for a reason not to buy— don’t give them one.

CPM 38

CPM CPC Adsense Conversation 38

ProBlogger

JULY 30, 2013

Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. One of the growing metrics on an advertiser’s radar is a blog’s social media page. Can advertisers see themselves being a topic of conversation?

Advertising 46

Advertising CPM Adsense Metrics 46

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Social Media Definitions.

Social Media 171

Social Media CPC CPA Aggregator 171

Buffer Social

JANUARY 10, 2017

You might be curious about the exact cost of an impression, a click, or a conversion through Facebook ads. While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. Ready to read on? 5 for a click). Don’t worry about bidding a high amount.

Cost 40

Cost Advertising Price Facebook 40

Sprout Social

MAY 19, 2022

In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year. Facebook’s tracking pixel provides crucial information about your Facebook ad campaigns. Once implemented, the Facebook pixel lets you: Understand how Facebook ads influence conversions. Ad and campaign optimization.

Facebook 129

Facebook Marketing API Campaign 129

agora pulse

JANUARY 9, 2020

This will increase the value of your campaign and get as much ROI as possible from each piece of content. Identify the most successful content from an influencer campaign and use it to create highly-targeted ads. Calvin Klein launched the #MyCalvins campaign to improve its sales position. Paid social media ads.

Social Media 96

Social Media CPM ROI Marketing 96

Jon Loomer

JANUARY 29, 2019

A high Facebook ad frequency is often the culprit when a campaign stops performing. That said, high frequency is often cited when discussing the drop in performance related to Facebook ads meant to drive conversions. for two different campaigns, one with RHC and one without. Length of campaign. Is the campaign profitable?

How To 167

How To Facebook CPM Campaign 167

Jon Loomer

MAY 20, 2015

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in. There is a long list of reasons why that campaign didn’t work out.

Cost 113

Cost Conversation Facebook Sample 113

Sprout Social

SEPTEMBER 6, 2018

Facebook advertising has its own lexicon and it’s best to become familiar with these terms before you embark on your campaign adventures. You will only pay for your campaign goal but it’s possible that an ad can be interacted with in other ways. Cost Per Mille (CPM) : Cost per 1000 impressions. You will pay in CPM.

Cost 111

Cost ROI Advertising CPM 111

Sprout Social

JULY 27, 2020

Preparing reports or summaries on social performance and campaign analysis can be difficult and time-consuming for social media practitioners. Lead with the metrics that matter the most to your organization . Sometimes finding the right metric for measuring performance can be tedious. Let’s take a quick tour! .

Analytics 110

Analytics Organization Data Analysis 110

Hootsuite

MAY 17, 2023

Not every campaign needs to be a potential Oscar nominee, okay? They constantly add new features to further improve video ad conversion rates. What each metric means? Think you don’t have time to learn deep Facebook ads strategies, or manage campaigns? Go with a single image or carousel ad.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Oktopost

JUNE 28, 2022

You wouldn’t publish a specific marketing campaign without understanding the metrics surrounding that campaign’s success. Twitter is the premier space for having conversations with an audience, putting feelers out to gauge the overarching opinion, and allowing followers to interact with one another.

B2B 152

B2B Tips Twitter Marketing 152

Hootsuite

MAY 17, 2021

Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. When you settle on a metric, make your KPI specific (or SMART) by adding a value and a timeline to it.

Social Media 145

Social Media HootSuite Metrics CPC 145

Convince & Convert

JULY 23, 2013

Let’s take a look at five mistakes that are killing many of today’s display advertising campaigns. 2) Analyzing the Wrong Metrics. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Or I see them paying over £40 a click for overpriced keywords in an SEM campaign.

Buy 134

Buy CPA Metrics ROI 134

Jon Loomer

FEBRUARY 17, 2017

Similarly, Facebook needs volume in order to optimize for a conversion. So if you are telling Facebook to optimize for conversions but your low budgets only allow you to get one conversion per day, Facebook doesn’t get a chance to get enough conversions to properly optimize. They are secondary or tertiary metrics.

Advertising 167

Advertising Facebook CPC CPM 167

Buffer Social

MARCH 22, 2017

When setting up our various campaigns within Facebook Ads Manager we made sure to split test on mobile vs. desktop. It also gave us more in-depth analytics on the true performance – CPM , specifically, as the industry standard in analyzing the performance of advertisement impressions. Key Results From the Experiments.

Video 111

Video CPM Real Estate Mobile 111