Remove Campaign Remove Content Remove Mobile Remove Sentiment
article thumbnail

BP Facebook Sentiment

Firebelly

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! View an alternate.

Sentiment 161
article thumbnail

What social media tasks to automate and what to personalize

Sprout Social

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

article thumbnail

How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 108
article thumbnail

3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52
article thumbnail

A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 107
article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

article thumbnail

The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An example of this is how Spotify uses machine learning to improve content recommendations. What is AI-driven customer experience?

Sentiment 102