Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. It can help answer questions such as: Who is making waves in my industry? These nuggets can be collected as data to inform future campaigns of your own. Competition is fierce in today’s markets.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. Monitoring and sentiment analysis are some of the features Brand24 offers.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 115

Brands Sentiment How To Analysis 115

Keyhole.co

NOVEMBER 7, 2023

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. However, it’s not impossible.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

APRIL 22, 2021

In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. While the effects of the pandemic have been devastating across the board, one of the hardest hit industries was Travel and Hospitality. Marketing creative.

Hotels 125

Hotels Strategy Travel Sentiment 125

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 101

Metrics Influencer Marketing Survey 101

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

Trends 130

Trends Twitter How To Hashtag 130

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. This way, you can run highly engaging campaigns and lure in more leads.

Tools 52

Tools Sentiment Analysis Metrics 52

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. They sell the same (or comparable) product or service.

Compete 160

Compete Analytics Analysis Sentiment 160

Sprout Social

SEPTEMBER 23, 2021

More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity). The source: ‘90s TV classics continuously shuffle around streaming services, as they compete for the exclusive offerings needed to attract new customers.

Retail 128

Retail Trends Social Media Fashion 128

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. But competitor benchmarking compares your processes, products, and ROI against competing brands. It falls under the competitor benchmarking process.

Metrics 59

Metrics Analysis Comparison Price 59

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. With Social CRM, businesses get more detailed insights into customer sentiments and behavior. There, they can find a lead’s contact information, along with a history of their interactions and sentiments. Content, campaign, and publishing management.

Social CRM 96

Social CRM B2B How To Patterns 96

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

JUNE 27, 2023

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 129

Review Brands How To Analysis 129

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. They sell the same (or comparable) product or service.

Compete 109

Compete Analytics Consultant Analysis 109

agora pulse

MAY 4, 2016

Keyhole’s real-time dashboard shows how many people posted with your hashtag along with the number of retweets, likes, and impressions your campaign generated. For example, I work in the hospitality industry and it’s common for hotels, restaurants, and destinations to use hashtags in their general online branding or for specific campaigns.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession. I believe social expertise is finally being valued as a competency after the pandemic.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

OCTOBER 31, 2023

For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. Are you writing about a healthcare product, the environment or a particular industry?

Tools 101

Tools How To Sentiment Training 101

Sprout Social

MARCH 13, 2019

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Heck, sometimes competing brands might even swoop in to sound off, too. The takeaway?

B2B 105

B2B How To Sentiment Reddit 105

Keyhole.co

DECEMBER 30, 2022

It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. They increased their click-through rate by 34% through this campaign which also generated quality leads. Analyze conversations around your brand and industry to identify trends and understand sentiment. And we agree!

Features 101

Features Social Media Curation Geotagging 101

Keyhole.co

MARCH 2, 2023

Users can connect their social media feeds to Spotify, upload images directly from their Dropbox accounts, run their email marketing campaigns from the Hootsuite dashboard, and much more. When competing in the social arena, knowing is half the battle. Get started for free here.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

JULY 25, 2023

Uphold your ethical duty of competence Model Rule 1.1 states you must be competent. You can use AI to brainstorm content ideas, come up with captions (like Hootsuite’s incredible OwlyWriter ), and create campaign strategies. You can also stay on top of legal and industry trends as they come up.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

JULY 19, 2022

Hashtags also help social marketers create viral campaigns , increase brand awareness and reach their business goals. Industry or community-specific (example: #BookTok). For example, you can use Listening to find out how frequently people are talking about your topic, what related terms they’re using and the sentiment around the topic.

Hashtag 123

Hashtag How To Guidelines Telecommunications 123

Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. Social listening offers insights into what your audience is talking about, their needs, and the trends within your industry. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

FEBRUARY 7, 2024

Marketers use CI tools to learn from their competitors, anticipate their moves, identify gaps and opportunities in the market, stay on top of industry trends and develop competitive strategies that help their business stay ahead of the game. Keep track of industry trends Using a CI tool isn’t just about spying on the competition.

Tools 96

Tools Sentiment Marketing Reputation 96

Sprout Social

JANUARY 5, 2023

These include conversations relevant to your company, competitors and industry at large. The food industry is a prime example of how both concepts work and why they matter. Industry insights: analyzing discussions or hashtags within an industry. Competitive analysis: analyzing a competing brand or product.

Social Media 85

Social Media Sentiment Hashtag Analysis 85

Sprout Social

APRIL 23, 2024

This means understanding what industry you operate in, and which other companies are specifically working in your area locally, nationally and/or globally. Sentiment: How positive or negative these engagements are. Meanwhile, Sony often positions its console by emphasizing its industry-leading technical capabilities.

Analysis 84

Analysis Sentiment Marketing Reputation 84

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer. We’re buying.

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Don’t forget to monitor trends associated with volume and sentiment to see what’s most often associated with your brand. Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

Keyhole.co

APRIL 26, 2023

Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand. It counts mentions.

Metrics 52

Metrics Social Media Tools Sentiment 52

Sprout Social

JUNE 20, 2019

It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. Competitor analysis tools for email, ads and industries. From figuring out a competing brand’s messaging to how often they’re pushing content, a brand’s social presence can be a goldmine of data. Competition.

Analysis 104

Analysis Tools Compete Aggregator 104

Sprout Social

MARCH 15, 2022

With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. To keep up with consumer sentiment, you need to routinely monitor the conversations happening around your brand.

Reputation 124

Reputation Brands How To Review 124

Sprout Social

MARCH 21, 2019

Most B2C industries are crowded with competition. Figure out where you stand in your industry. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. This is a big one.

Brands 108

Brands How To Sentiment Analysis 108

Hootsuite

JUNE 13, 2022

Looking to establish yourself as a leader in your industry? It’s usually measured as a percentage of total mentions within an industry or among a defined group of competitors. Campaign effectiveness. You can track how successful your social media campaigns are by looking at the number of social shares they get.

Social Media 144

Social Media How To HootSuite Metrics 144

Unmetric

DECEMBER 10, 2019

Taking the time out to perform a social media audit will benefit you to make more informed business decisions on your future campaigns. Here’s an interesting use case video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Pricing: N/A. G2Crowd Rating: N/A.

Social Media 126

Social Media Tools Price Analytics 126