Sherrilynne Starkie

MARCH 14, 2018

It’s important to any campaign’s success to have the right goals in mind and to be as specific right from the start. Then campaigns are easy to test, and to prove the return on investment (ROI). It’s important to any campaign’s success to have the right goals in mind and to be as specific right from.

Consultant 268

Consultant Social Media Content Marketing 268

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools. Analisa, a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Sprout Social

FEBRUARY 2, 2023

Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community. What’s more important than going viral is finding and building a genuine community on social media.

Social Media 110

Social Media Insurance ROI Meme 110

Webbiquity SMM

MAY 25, 2021

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

JANUARY 2, 2019

Understanding these goals and metrics will set you up for an actionable, measurable ROI. Raising that level of awareness means not just publishing content, but posting the types of content that engage and attract new followers. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign.

Campaign 111

Campaign Social Media Metrics Trends 111

Audiense

MAY 10, 2018

Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase.

Activities 90

Activities Examples Campaign Data 90

Buzz Marketing for Technology

MAY 28, 2014

Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.

Syndication 254

Syndication Marketing ROI System 254

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

agora pulse

JUNE 13, 2020

If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. Tweets, mentions, retweets, and favorites are all included, in addition to top publishing and engagement stats. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. Once you’ve published a variety of short-form videos, look at your data.

Buy 118

Buy Video How To Template 118

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. That number includes all costs related to content creation, advertising campaigns and social media management software. Ad campaigns. Content creation: $5,250 per month.

Social Media Management 125

Social Media Management Cost Social Media Price 125

agora pulse

JULY 17, 2020

Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Create a community. Community management. Best times and content types to publish. Improving customer service.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Owned Media is self-published content. A balanced communications strategy is going to maximize the return on investment.

Marketing 199

Marketing Syndication Adwords Social Media 199

Hootsuite

JUNE 28, 2023

The results, first published on SparkToro, are pretty surprising. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Hold tight: I cover what UTMs are and how to create them later.) #1 URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. The basic recipe is as follows: URL + Source(utm_source=) & Medium(utm_medium=) & Campaign Name(utm_campaign=). Two very popular URL builders are UTMFTW and GA Campaign Builder.

ROI 40

ROI URL Analysis Campaign 40

Keyhole.co

MARCH 28, 2023

The influencers have a stronghold on the audience as they might be an expert in the niche and publish entertaining pieces of content. Influencers help grow your eCommerce business as they have built a community that trusts them. The answer lies in the nature and goals of your marketing campaign.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

JULY 18, 2023

It takes into account not just direct mentions, but any posts, tweets, or comments that could prove relevant to your industry, and worth responding to in your own social posting or community management strategies. Don’t produce and publish content to your socials until you form a strategy. What do they want? Either way, it’s a dud.

B2B 62

B2B ROI Social Media Sample 62

Sherrilynne Starkie

MARCH 8, 2015

But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. This means tracking what really matters in achieving the campaign objectives. Where does content fit into the online discussions and communities that are key to success?

Twitter 150

Twitter Metrics ROI Social Networking 150

Waxing UnLyrical

SEPTEMBER 29, 2017

A3: That #PR People can show #ROI without any financial data except retainer fee. A3 #measurePR without clear objectives, think about measurement only after the end of a campaign not to allocate appropriate budgets #amecmm #measurepr. The real value comes from quant and qual analysis #amecmm #measurepr. Asked for the math…crickets!

Consultant 163

Consultant Banking Metrics Data 163

Ignite Social Media

AUGUST 15, 2018

29% say that the biggest channels facing in-house social team is measuring ROI followed by tying social to business goals and securing resources for social. Whether you are looking for strategic guidance or execution needs like publishing or content creation both options are great options. Surge Support.

Consultant 97

Consultant Social Media Resources ROI 97

Sprout Social

MARCH 21, 2019

Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Its Twitter analytics offerings also include keyword listening , campaign reporting and competitor analysis. Which topics do your followers love the most?

Analytics 105

Analytics Twitter Tools Strategy 105

Hootsuite

FEBRUARY 24, 2023

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. With some plans, you’ll also have to pay extra to publish on your social media networks.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. You should publish both organic posts and paid advertising.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JUNE 25, 2019

Simply put, agencies are capable of running campaigns and providing a level of knowledge that simply isn’t possible in-house. The same rings true when it comes to growing communities or engaging customers. A campaign that might take months for you to put together in-house can be done by an agency in no time. Think about it.

Social Media 96

Social Media How To Marketing ROI 96

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? It’s a relatively new strategy that lets brands work on campaigns with online personalities. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. view analytics.

HootSuite 103

HootSuite How To Influencer Price 103

Waxing UnLyrical

JULY 18, 2016

Why: “While many marketers are dedicating substantial resources to adapt to mobile, measuring mobile marketing campaigns can challenge even sophisticated marketers,” writes CMO of CyberAlert, Bill Comcowich as he explains why “successful mobile measurement requires a different mindset.” The PR measurement myth of ROI.

ROI 0

ROI Mobile Banking Analytics 0

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. The key to building a strong social media advocacy program lies in leveraging your existing communities. Start with your goals.

Social Media 122

Social Media UGC How To HootSuite 122

Buffer Social

SEPTEMBER 5, 2023

For Chi, this means “checking on the feeds to see how the published content is performing.” “We are constantly considering what we can do next and plan our campaigns out a few months ahead, meaning we start working on Black Friday in July! Providing feedback Managing a team requires you to provide feedback.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Shoot unpolished videos or capture product images from your phone and hit publish.

Social Media 90

Social Media Content Airlines Authentication 90