Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. In preparing for our upcoming course on CBO , I have been testing it everywhere and anywhere I can, along with asking my industry colleagues from around the world what they’re seeing and learning.

Campaign 167

Campaign Guidelines Upcoming Course 167

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Ignite Social Media

DECEMBER 14, 2022

A little late running your holiday campaign? Here are some tactics to consider to get the most out of social media marketing during this special time of year. Creating a social media countdown to the holidays is a great way to both engage with followers and build excitement for upcoming promotions. Say no more! . contact us.

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Social Media Strategy Marketing Hashtag 161

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

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Eventful Social Media Marketing Influencer 161

Convince & Convert

OCTOBER 8, 2021

It’s taking a lot more than just simple traditional marketing to speak to your audience. . In this new world of social, more consumers are going to be testing these boundaries with businesses through DEI (Diversity, Equity, and Inclusion) marketing. You’re going to need to prioritize building trust within your brand’s community.

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Influencer Marketing B2B Authentication 163

Likeable

JUNE 29, 2021

However, the rapid commercialization of Pride has led to “performative activism” as well as ingenuine attempts by brands to profit off of rainbow, Pride-themed products while not actually supporting the LGBTQ+ community in a meaningful way. . So, what makes a great social media Pride campaign? Billie: LGBTQ+ Fairy Tales.

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Campaign Travel Hotels Film 86

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. Leveraging your community of students or employees can be very powerful! Give us an overview of your role and what it entails daily.

Education 204

Education Case Study Overview Upcoming 204

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

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Engagement Communities Video Tourism 149

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Community blogging sites. Form communities and discuss relevant news within them.

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Types Social Media Microblogging Overview 145

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Templates Marketing Sample 131

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. The Value of Brand Partnerships One of Abbey’s biggest takeaways from this early campaign was the importance of the partnership with Hudson.

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Influencer Travel Retail UGC 130

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

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Social Media Marketing Social Media Management Trends 145

Firebelly

MARCH 16, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Firebelly Marketings Upcoming Speaking Engagements : Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

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Upcoming Engagement Marketing Paid Search 100

Convince & Convert

OCTOBER 23, 2014

Which is precisely why Swift has turned to Instagram to tell the story of her upcoming 1989 album in a clever way – a 13-day visual countdown. What can you learn from a megastar’s Instagram teaser campaign? Align this with insights from your social media communities on their top wishes and questions to aid in your decision making.

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Campaign Instagram Case Study Upcoming 166

Sprout Social

JANUARY 3, 2017

CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below. Organizing and keeping track of community members across social networks can be incredibly overwhelming. Simply follow the hashtag every Wednesday from 2—3 p.m.

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Upcoming Social CRM Tourism Travel 63

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

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Newsletter Project Aggregator Team 218

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders.

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Team Meeting Report Social Media 91

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 87

Jon Loomer

APRIL 27, 2017

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. Do I have enough interest to launch a community for entrepreneurs? Five years later, I still struggle with product launches.

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Communities Price Groups Groups 135

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

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Examples Social Media Marketing Upcoming 78

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

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Small Business Newsletter Marketing Survey 94

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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Collaboration How To Education Team 224

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Content iPhone Sports Remix 130

Sprout Social

NOVEMBER 15, 2023

This might be in the form of monthly reports, or weekly updates, or a quick follow up on a particular post or campaign of interest. Join The Arboretum , Sprout’s member-driven virtual community built by social media and marketing professionals. I also have an entire chapter on choosing the right platforms.

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Social Media Management Skills Social Media Upcoming 119

Keyhole.co

MARCH 4, 2024

Analysis of Netflix’s social media accounts One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. Sharing new releases Netflix often shares their latest releases and upcoming shows and movies to build hype among their audience.

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Analysis Social Media Strategy Meme 98

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Relying on one-way communication channels like lead capture forms won’t cut it. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Conversation Strategy Social Media Marketing 100

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 109

Social Media Marketing Upcoming Team 109

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 115

Brands How To Authentication Collaboration 115

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education. Under Armour.

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Campaign UGC Content Tourism 43

Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? And great brand marketing on social is behind some of the most creative storytelling out there. OREO: Inclusive and celebratory campaigns. Here are just a few of the many packs given to someone in the community by a #LifelongAlly ?????????? Wendy’s buzz-worthy sarcasm? Hint hint.).

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Social Media Brands Meme Real Estate 91

Social Media Strategies Summit

DECEMBER 16, 2022

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Higher ed marketers face a dilemma when it comes to working with students.

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Social Media UGC Project Collaboration 130

Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more! 1: Jayde I. 4: Nana Agyemang.

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Social Media Collaboration Instagram Influencer 114

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

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Strategy Klout Marketing Overview 213

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. Audit your current Twitter marketing strategy and compare it against your business goals.

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Twitter Sentiment Microblogging Hashtag 59

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

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Metrics Marketing How To Engineering 100

Social Media Strategies Summit

SEPTEMBER 14, 2021

However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. After all, everyone wants to be relatable and engaging on social media. Looking for More?

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Brands Meme Research Social Media 286