Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

SocMed Sean

DECEMBER 9, 2011

It’s not something you strive for in a social media campaign. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Never walk into a meeting with a chart or graph showing sentiment without having a human double-check the results first.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. How to Measure the Return On a Social Media Campaign.

ROI 244

ROI Social Media Metrics Survey 244

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&# “The mainstream gaming market will always be native.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? Does that make sense?

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Laurel Papworth

JULY 23, 2010

And how useful is the site to online community members. The ABC has done a hybrid site – not really a community conversation build but aggregating information from multiple communities. The Campaign Pulse is a social media dashboard monitoring sentiment on Twitter and Youtube and Flickr. And odd site.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. You usually do.

Products 267

Products Consultant Price Social Media 267

Visually SM

OCTOBER 20, 2014

Keeping track of responses, brands and people, this tool sends a daily digest of your recent activity across Facebook, Twitter, LinkedIn, Blogs, Yelp, YouTube and Flickr. In a single stream, this tool will give you the most recent relevant results, metrics on unique authors, reach, frequency of mentions, sentiment and top keywords.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Techipedia: Tamar Weinberg

JULY 7, 2010

People are flocking to sites like Twitter and Facebook and other communities because they are online communities where they can learn from and hang out with their peers. The success of a social media marketing campaign strongly revolves around engagement. Twitter is a community and you’re a member of the congregation.

Social Media 251

Social Media Klout Influencer Feed 251

Buzz Marketing for Technology

JUNE 27, 2008

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Disagree with me in the comments. Dr. Wright.

Cymfony 113

Cymfony Badge Skills Comments 113

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As part of the Don’t Just Give a Gift, Grant a Wish campaign by the Sears department store, I had the opportunity to participate in a shopping spree to help me or someone else realize our dreams. We are in the same kind of sentiments in our house as well. Tamar is also the author of The New Community Rules (July 2009).

Blogger 103

Blogger Yahoo Buy Twitter 103