Convince & Convert

OCTOBER 24, 2013

Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. They all have happy homes.

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Sprout Social

JULY 28, 2022

To source ideas for these videos, we look at new and existing campaigns, upcoming feature launches and other high-priority business updates. For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. Film videos in a flash. Filming and editing.

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Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Brands can use Halloween tags to tap into conversations their community is having on social. Keep reading (if you dare). Halloween is bewitching social media users. In the U.S.,

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Convince & Convert

JANUARY 29, 2015

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. While this is an intelligent approach, the delivery and use of data really differentiates this campaign.

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Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Case in point, Warner Bros.

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Mindjumpers

MARCH 16, 2011

I’ve been following “Get Satisfaction&# since I wrote about them on our blog for the first time in October, 2009, and I think that in a time where companies need to involve their community on a larger scale, “Get Satisfaction&# has made a great product and is a honorable winner. Digital Campaign of the Year.

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Sprout Social

MARCH 8, 2023

You can film them yourself, outsource the whole filming process to them or do a mix of both (like we do at Sprout). As long as someone has a phone (and interest), they can film. Filming video content tends to be an easier ask for busy leaders. Is this part of a larger campaign? But Shedd’s vets and caretakers are.

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Convince & Convert

MAY 9, 2014

” SAP has set up a community hub similar to the community hub at VMware : it’s a central space from which tendrils reach out to every corner of the internet that relates to SAP. Cutting down on the numbers of accounts to handle has allowed his team to increase their focus on more specific social campaigns.

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Laurel Papworth

NOVEMBER 7, 2009

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. B&T Oct 20 ).

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Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Brands should know that there’s a new era sprouting for influencers and that majority of them are actually more effective than the traditional marketing campaigns. original sound – Trey Kennedy.

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Sprout Social

OCTOBER 16, 2023

Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy.

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Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. In Twilight’s case, as people continued to revisit the films, they left with more than comedic relief.

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Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet?

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Ignite Social Media

OCTOBER 21, 2020

While I don’t build platforms like many of those included in the documentary, I work with brands to help them develop meaningful communities on social media. Don’t make the same mistake that Kraft recently made.).

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Waxing UnLyrical

SEPTEMBER 18, 2013

Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. This will give you more insight on what they’re interested in and their needs.

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Waxing UnLyrical

JANUARY 11, 2016

Why: By now you know that community is at the core of my Social PR philosophy. How Pioneers in Skirts Ran a Successful Kickstarter Campaign…And Beyond! Improve an Entire Community through Fundraising. Improve an Entire Community through Fundraising. 3 Inspirational Social Media Campaigns to Empower Women.

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Mindjumpers

JUNE 25, 2012

Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food. Film Craft Lions: Bear by Betc for Canal+. Film Lions: Back to the Start by Creative Artists Agency for Fast Food. How Air China Used Facebook Check-Ins for Their New Campaign.

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The Realtime Report

FEBRUARY 17, 2022

It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. Community Building. It’s challenging to build a community, but you may make it easier by tapping into existing communities on other platforms, like sharing your TikTok content on Instagram Reels.

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Brands How To Hashtag Influencer 91

Mindjumpers

DECEMBER 4, 2015

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. The response was overwhelming, with fans of the film getting involved in the activity, giving Sonam Kapoor further exposure and the public the tools to promote the film. Different Reactions.

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Activities Social Media Film Mobile 100

Sprout Social

APRIL 1, 2021

Using social to take part in joyous moments that are important to your own target audience creates a sense of connection amongst your brand, community and current events. We had the honour of featuring Canadians and their Snowpeople in our holiday film. Their engagement is simple but powerful. Join us and witness the magic.

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Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products.

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Social Media Strategies Summit

DECEMBER 16, 2022

This emphasis on trusting students was central to the success of one of Lawrence’s favorite social media projects — an Instagram campaign from his time as Director of Social Media at Carnegie Mellon University. “They are the most important aspect of what we’re doing, especially on the social media side.”.

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agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. billion views certainly proved that TikTok was the right space for this type of campaign. Let’s delve in.

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Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? OREO: Inclusive and celebratory campaigns. Having worked first-hand with the OREO team on past activations for the LGBTQ+ community, I love the thoughtfulness and creativity that goes into content developed for social around a campaign.”. Wendy’s buzz-worthy sarcasm? Hint hint.).

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Hootsuite

MAY 11, 2023

Take the time to film an in-depth review of the product. Try learning a new recipe and film it so viewers can follow along step-by-step. Video reviews of books, movies, and TV shows This is a great YouTube video idea for those passionate about literature, film, and television. Don’t worry about getting things perfect.

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Audiense

MARCH 4, 2018

Through Audiense Insights , we looked at the follower community of @TheAcademy in the USA, and let the platform work the magic by analysing the 100s of millions of connections among those people, to cluster them into differentiated segments we can isolate their Oscar “best picture” preferences.

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Convince & Convert

AUGUST 22, 2013

In an incredibly creative cause marketing meets social media advocacy campaign, Honda is working to bring people together in support of saving drive-in theaters across the country. When voting, people can read information about the drive-in, from its history, to its role in the community.

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Keyhole.co

AUGUST 29, 2020

The videos can be filmed directly with the IG Reels camera or you can upload them from your camera roll instead. Once you’re done filming, you’ll spot two arrows on either side of the shutter button (the left one serves to replay the clip you’ve just finished filming). Instagram Screenshot by Shelby Brown/CNET. What’s Next?

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Hootsuite

NOVEMBER 23, 2022

Creators usually film and narrate the content from their perspective, which gives it an authentic feel. It’s become a proven tool in social media strategies for building communities, increasing brand awareness, and driving sales. Moreover, UGC doesn’t look like a blatant ad , which can make it more engaging when used in ad campaigns.

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Mindjumpers

JULY 8, 2010

This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept. Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.

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Sherrilynne Starkie

NOVEMBER 4, 2012

Lobbyists from the film, music and video games industries even hosted a fund-raising dinner for Bulte in advance of the election. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. People will increasingly seek to influence policy, companies and communities.

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Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Get your community on board before the tweetathon.

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Mindjumpers

MAY 6, 2011

The most talked about campaigns: Two of the highly applauded campaigns which won several accolades were Mitsubishi Live drive , by 180 LA (US). The project brought color to Brazil, France, the UK and India by galvanizing local communities to help paint schools, streets, homes and squares over a period of four weeks.

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Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Brands should know that there’s a new era sprouting for influencers and that majority of them are actually more effective than the traditional marketing campaigns. original sound – Trey Kennedy.

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Strategy Marketing Banking Influencer 91

Sprout Social

AUGUST 22, 2022

Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community. Just like any other social media platform, responding to comments is a key part of YouTube community management. And if you want to film on mobile, there are minor additional requirements to meet.

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Keyhole.co

OCTOBER 26, 2023

This works across all their campaigns, initiatives, and outreach programs. Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. However, they also go beyond video campaigns. Take their Chanel Connects campaign, for instance.

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Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag. Please Support Our Sponsors. Holy Social!

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