Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Assumption 1: Create content. Assumption 2: Build a platform.

Communities 100

Communities Travel Metadata Content management systems 100

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them.

UGC 78

UGC Social Media Content Newsletter 78

Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. Read on to learn how you can design a simple yet effective TikTok campaign strategy. Feature User-Generated Content (UGC). Add co-hosts to diversify your content.

Campaign 52

Campaign UGC Hashtag Influencer 52

Ignite Social Media

MAY 26, 2023

Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. It means the AI can provide you with unique and compelling content if you know how to talk to your AI. Our AI Formula for Writing Social Content While developing SocialCraft.ai To whom is the content for?

Content 78

Content How To Social Media Management Social Media 78

Convince & Convert

MARCH 14, 2013

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. In total, the campaign was incredibly successful, securing more than 600,000 “hearts” and more than 4,900 comments. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach?

Communities 151

Communities Instagram Crowdsourcing Hashtag 151

Convince & Convert

JULY 26, 2012

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. Find and communicate your focus. Be a resource.

Communities 125

Communities How To Community building Social Media Management 125

agora pulse

APRIL 4, 2019

In this post, we’ll show you exactly how your agency can integrate content marketing and social media marketing to get your clients winning results. Social media is a common first touch point, especially once you factor in shared posts, on-platform recommendations, and PPC ad campaigns. Set Up Distinct Funnels.

Social Media 107

Social Media Content Campaign Authentication 107

agora pulse

DECEMBER 6, 2018

Community-building and relationship-building should be an important part of your social media marketing efforts. User-generated content is one of the most effective tools to help you accomplish this goal. User-generated content is a quick way to establish trust and engage your audience. Use It In Your Ad Campaigns.

UGC 122

UGC Social Media Content Notification 122

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters.  

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JANUARY 2, 2019

Oh, and we also saw a notable shift in social content marketing. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts. Before you obsess over trends and what content you’ll create in 2019, take a step back. Sounds like a lot to process, right?

Campaign 111

Campaign Social Media Metrics Trends 111

Convince & Convert

MAY 8, 2012

What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence.

Communities 157

Communities Brands Lurker Facebook 157

Waxing UnLyrical

SEPTEMBER 18, 2013

The content you create and the leads you nurture will keep your event alive well after its end date. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Take photos and if you generate enough tips and insight, package the content together into a kit.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Oktopost

MARCH 15, 2021

Some paused their campaigns. It’s a lot easier to make inroads with fun, uplifting, community-building content. As a result, you might see your campaigns shift more and more toward top-of-the-funnel content. Combining social ads with video will go a long way towards creating successful campaigns.

B2B 139

B2B Social Media Strategy LinkedIn 139

Convince & Convert

JANUARY 13, 2015

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Give your online community a nickname that’s exclusive amongst your group members.

Communities 60

Communities UGC Loyalty Real Estate 60

Hootsuite

SEPTEMBER 7, 2022

Users share complex ideas and the Reddit community breaks them down. Improve community engagement. An educator trying to land their next role may start by building brand awareness. Attract new students with a campaign. Consider running a campaign to raise awareness of your program a few weeks before it starts.

Education 94

Education Social Media Tips HootSuite 94

The Realtime Report

FEBRUARY 17, 2022

It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. Community Building. It’s challenging to build a community, but you may make it easier by tapping into existing communities on other platforms, like sharing your TikTok content on Instagram Reels.

Brands 91

Brands How To Hashtag Influencer 91

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Creating a community. Create a community. For example, you might need to prepare quarterly summaries for upper management or create campaign reports for specific initiatives.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Hashtags are words and numbers following the # symbol that categorize and track content on social media. Hashtags group together similar conversations to help people find content that matters to them.

Hashtag 118

Hashtag How To Guidelines Telecommunications 118

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. For instance, the content creation team may also handle internal communication initiatives. We hear you're all loving the song.

Skills 109

Skills Template Templates Travel 109

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Personalized and Targeted Marketing: AI enables marketers to deliver hyper-personalized experiences and content tailored to the unique preferences and behavior of individual customers. The key is to not get overwhelmed.

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Evaluate your content plan 2. What can you keep?

Strategy 142

Strategy Metrics Hubspot Retail 142

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why to Use User Generated Content.

Content 41

Content UGC Loyalty Nielsen 41

Convince & Convert

AUGUST 15, 2013

What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. To host this campaign, General Electric has introduced a new “#6SecondsScience Fair” Tumblr , which serves as a virtual home for the best submissions. Key Takeaways. The answer is no.

Tumblr 127

Tumblr Hosting Community building Campaign 127

Sprout Social

DECEMBER 22, 2022

This allowed each team member to create platform-specific content that fit exactly what users were looking for. Awareness content is more about what you’re posting than how people interact with it. We still wanted people to like and share the content we were creating, but the main goal was to increase awareness of Sprout.

Strategy 104

Strategy Metrics Team Social Media 104

Waxing UnLyrical

MARCH 12, 2014

Memejacking is, quite simply, the appropriation of these memes for marketing purposes: that is, hitching your brand’s proverbial wagon to content that’s already popular and instantly recognizable. Marketers hear all the time about how they should double-down on their creation of visual content. Why Does It Work?

Meme 191

Meme How To Marketing Community building 191

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. What are some examples of word of mouth marketing?

Conversation 134

Conversation Review Marketing How To 134

agora pulse

JULY 23, 2020

A company wants to have content strategically optimized to drive real results. Nurturing an engaged community. Some tools can automatically find great content from other reputable sites to share on your own site. When social media content is interesting and a little outside the box, it can create some hype around a brand.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. At Sprout, we use a video production template to help us scale our content. Build a content equation.

Template 94

Template Templates Social Media Video 94

Convince & Convert

DECEMBER 18, 2015

It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Is it the voice of your brand? kristenwords.

Brands 60

Brands Content Influencer Survey 60

Pam Moore

JUNE 22, 2017

Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. There is also a special limited time deal on our Social Profit Factor Training System + Member Community.

Course 163

Course Influencer Training Small Business 163

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. And that can help you battle social media burnout.

Team 131

Team Social Media Management Skills Trends 131

agora pulse

DECEMBER 23, 2020

Need to learn the basics of social media strategy , content creation, and social ads? Reading about experts’ experiences with social media campaigns can provide invaluable inspiration. Content Mavericks: How to Grow Your Business with Insanely Shareable Content | Andrew Pickering & Peter Gartland.

Skills 195

Skills Social Media Marketing Influencer 195

Pam Moore

NOVEMBER 29, 2017

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. Did you know that 86% of brands use influencer marketing as a form of content marketing?

Influencer 160

Influencer Training Marketing Small Business 160

Pixlee

JUNE 17, 2020

One of the best ways to demonstrate your brand’s value and grow without looking tactless is with user-generated content (UGC). . Specifically, agility in content. This is best aligned with user-generated content, where branding is in the hands of the most agile of creators: influencers, customers, and even store employees.

UGC 53

UGC Brands Apparel Communities 53

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Many brands trick themselves into believing that they can skip valuing the influencers time investment in community as they lump it into “earned media.”

Influencer 167

Influencer Brands How To Marketing 167