Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. TikTok has previously had issues with Black creators on the platform. If you’re not sure where to start, look within.

Collaboration 92

Collaboration Brands Press Release Communities 92

Social Media Strategies Summit

JANUARY 5, 2022

However, simply having a presence on the platform isn’t enough anymore. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Think about how a large chunk of your target audience likely hangs out on the platform every day. How can you do that? For starters, you must get the basics right.

Small Business 202

Small Business Instagram Platform How To 202

agora pulse

JULY 22, 2020

Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? There are many advantages to an Instagram live collaboration. A live collaboration can add something different to your usual marketing mix.

Collaboration 140

Collaboration Examples Instagram Tips 140

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Bill Hartzer

JANUARY 23, 2024

Diving into Munch’s Video Insights Munch, a powerhouse AI-powered automation platform, has pulled back the curtain on the state of short-form videos in 2024. Optimizing Multiple Platforms: Brands are stepping up their game by optimizing video content for different platforms, ensuring wider reach and engagement with diverse audiences.

Report 97

Report Platform Video Film 97

Sprout Social

AUGUST 17, 2022

But doing so is easier said than done when you’re trying to track activity across multiple platforms. For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. 10 social media monitoring tools that should be on your radar. Agorapulse.

Campaign 119

Campaign Social Media Tools Hubspot 119

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 132

Campaign Engagement Marketing Hashtag 132

Social Media Today

MAY 19, 2018

Facebook's testing a new branded content 'Branded Content Matching' platform, which highlights relevant influencers you can partner with on marketing campaigns.

Influencer 124

Influencer Platform Collaboration Facebook 124

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They promote collaboration.

Template 121

Template Templates Campaign Social Media 121

Pixlee

JUNE 24, 2020

Whether you’re new to influencer marketing or have attempted it in the past, these five tips will set you up for success for your next influencer campaign. Find the Right Influencer & Platform. And lastly, marketers want to make sure that they are utilizing the right platform for the right target audience.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Sherrilynne Starkie

JANUARY 19, 2013

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.

Campaign 377

Campaign Engagement Focus Group Project 377

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising 244

Advertising Social Media Strategy Authentication 244

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

Campaign 136

Campaign Social Media Social Media Management Team 136

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 105

Campaign Brands Communities Industry 105

Sprout Social

MARCH 29, 2021

But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward.

Campaign 137

Campaign Facebook Influencer Embedding 137

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) A super-engaging campaign that doesn’t blow the budget! The result? View this post on Instagram.

Collaboration 63

Collaboration Brands Instagram How To 63

Bill Hartzer

OCTOBER 10, 2023

Zefr’s collaborative efforts with Meta and the Global Alliance for Responsible Media (GARM) guarantee that ad-adjacent content adheres to GARM’s safety and suitability standards. In a bid to combat misinformation, Zefr has also made strategic investments in technology solutions.

Instagram 167

Instagram Brands Collaboration Facebook 167

Bill Hartzer

OCTOBER 4, 2023

In a strategic, multi-year collaboration, Genius Monkey is joining forces with StatSocial to delve deeper into the relationship between targeted audiences and their interest affinities. ” Champ added, “Furthermore, Google Analytics’ persona and demographic data is often less than accurate.

Sample 167

Sample Samples Survey ROI 167

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. taking new courses and certifications for self-development. Develop an eye for design.

Social Media Management 233

Social Media Management Skills Social Media Metrics 233

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Examples 138

Examples Campaign Tips UGC 138

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

Sprout Social

APRIL 29, 2024

In this article, we’ll share how Instagram is growing in the UK, how to identify the right influencers for your campaigns and UK Instagram influencers making a mark in the industry. The impact of Instagram on the UK Instagram has taken the UK by storm and it’s not hard to see why. Here are five tips to find UK Instagram influencers.

Influencer 96

Influencer Instagram Brands Fashion 96

Sprout Social

MAY 15, 2024

Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. Collaborate with other teams and departments Social media managers establish clear lines of communication, foster a culture of knowledge sharing and work with others to develop and execute integrated campaigns that drive results.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 95

Influencer Brands Collaboration Authentication 95

Bill Hartzer

DECEMBER 1, 2023

iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. Boasting a staggering 2 million influencers within its database, the platform has solidified its status as an industry juggernaut.

Influencer 97

Influencer Collaboration Embedding Campaign 97

Sprout Social

MARCH 31, 2022

In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. The platform is infamous for off-the-cuff video content that doesn’t take itself too seriously. Product-centric posts and recommendations dominate the platform.

Platform 115

Platform Instagram Video Meme 115

Sprout Social

OCTOBER 19, 2022

Sometimes brands partner with creators for specific campaigns or launches. When we were ready to find creators, I found that looking to our community and third-party platforms was the most helpful. However, you can drive brand loyalty even further if you pay them for it and allow them to be a part of future launches or campaigns.

Campaign 100

Campaign Content How To Influencer 100

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

Platform 101

Platform Tips Buy Instagram 101

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

NOVEMBER 11, 2021

We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e., These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business. Integrations vary per vendor and so does the quality.

Social Media Management 115

Social Media Management Social Media Platform Review 115

Buffer Social

OCTOBER 29, 2021

To cut through the noise of how to best utilize the platform, we’ve gone right to the source and chatted with four women about the most effective Instagram campaigns they’ve ever launched. Part of the reason this campaign was so successful is because this information is not widely shared.

Small Business 100

Small Business Campaign Instagram UGC 100

Keyhole.co

OCTOBER 26, 2023

This works across all their campaigns, initiatives, and outreach programs. Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences.

Fashion 52

Fashion Platform Engagement Social Media 52

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Use a Third-party Influencer Management Platform. 5: Use a Third-party Influencer Management Platform.

Influencer 106

Influencer Campaign Instagram How To 106

Oktopost

SEPTEMBER 13, 2022

But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. This information can be used to create targeted marketing campaigns across various social media channels.

Platform 84

Platform Social Media Insurance Education 84