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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. Be sure you have a portfolio of campaigns that you can highlight. Case studies, demonstrating the results you can provide to your clients.

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Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Waxing UnLyrical

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. The nonprofits that spent more time on their campaigns did better.

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Smart Social Media and PR Integration from Dell

Proactive Report

Dell’s Take Your Own Path campaign is a very smart combination of traditional PR and social media. The campaign features pioneering entrepreneurs and showcases how their use of Dell technology helps make their businesses successful. A very smart integrated marketing campaign indeed. What led to this bright idea?

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The 12 Best Chatbot Examples for Businesses

Hootsuite

Source: Acquire Case Study. Source: Acquire White Paper. Mountain Dew’s promotional engagement campaign. The energy drink brand teamed up with Twitch, the world’s leading live streaming platform, and Origin PC for their “Rig Up” campaign. HLC’s results were: close to a 100% live chat response rate.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.