Social Media Strategies Summit

MARCH 25, 2021

After all, social media – a key driver of social commerce – is used by more than half the world’s population , rising to three-quarters or more in markets like Northern and Western Europe, and North America. Simply put, all of this means social commerce is already too big to ignore – and it’s only going to get bigger!

Examples 221

Examples Retail Instagram Buy 221

Social Media Strategies Summit

FEBRUARY 4, 2021

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

MARCH 16, 2020

Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . In some cases, an account rep may set up your account for you. Creating a new ad campaign. Once you complete your account details, you can go to the Campaign tab to create your first ad campaign. TikTok account setup.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. When you’re researching tools to help with your social media management, look for case studies, customer reviews, and other evidence that the platform is high-quality.

Instagram 90

Instagram How To Retail FAQ 90

Danny WhatMough

SEPTEMBER 26, 2014

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. The PRCA launched five video case studies looking at PR agencies of the future. Everyone is talking about Ello – a new, anti-Facebook social network (sound familiar?).

Case Study 40

Case Study HootSuite Journal Apple 40

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. From setting up campaigns to promoting them effectively, you can help your audience understand and make the most of these powerful tools.

YouTube 103

YouTube Video Film Sports 103

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy?

Consultant 105

Consultant Social Media How To Skills 105

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Source: Acquire Case Study. Mountain Dew’s promotional engagement campaign. The 12 best chatbot examples of 2022.

Examples 96

Examples FAQ Insurance Retail 96

Hootsuite

MAY 27, 2020

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. How to create a social media strategy. Keep it concise. Gather data.

Template 145

Template Templates Strategy Social Media 145

Hootsuite

MAY 9, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Social media channels.

Tips 98

Tips Content HootSuite UGC 98

Hootsuite

JUNE 21, 2023

Are you an aspiring social media manager or creator looking to showcase your work? Whatever the case, creating a stand-out social media portfolio is a must—it’s your ticket to success, recognition, and networking. As a bonus, we’ll include a social media portfolio template to help you get started.

Template 97

Template Templates Social Media Social Media Management 97

Hootsuite

JUNE 21, 2022

So for folks on both sides of influencer marketing, here’s everything you need to know about creating an effective media kit. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Template 110

Template Templates Influencer How To 110

Hootsuite

APRIL 25, 2023

And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? You’ll learn why some social apps are a no-brainer while others should be used with caution. For starters, read this guide.

Real Estate 98

Real Estate Platform Social Media HootSuite 98

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now.

Publishing 118

Publishing Case Study Buy Company 118

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Think about your buyer personas every time you make a decision about your social marketing strategy (or overall marketing strategy). Learn which social channels your audience uses.

Template 145

Template Templates How To Tourism 145

Hootsuite

FEBRUARY 23, 2023

A case study on the clothing company Lacoste found that using the carousel ad format on Instagram Stories generated a 61% lift in click-through rate (CTR) and a 32% lower cost per click (CPC) compared to other ad types. Tell a story Storytelling is at the heart of social media, and carousel ads are another opportunity to tell a story.

Examples 103

Examples HootSuite Class Discount 103

Hootsuite

NOVEMBER 10, 2020

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x Have you ever thought about how color can change the way you react to a product launch, social media campaign, or landing page?

Template 145

Template Templates Instagram How To 145

Hootsuite

JUNE 8, 2020

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. As with any type of ad campaign, it’s important to be familiar with the best practices before you start making your own ads, especially if you want to maximize your budget.

Advertising 145

Advertising CPI How To Metrics 145

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. What are social media leads?

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

MARCH 23, 2016

The power of competitive social media analysis is not the awareness of every tweet or post. From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing.

Twitter 60

Twitter How To Case Study Patterns 60

Buffer Social

JANUARY 10, 2019

In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network. Strive Masiyiwa (Rise of the active CEO on social media). Generating more than 3.2

Research 111

Research Content Facebook Curation 111

Hootsuite

SEPTEMBER 21, 2020

Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Fortunately, there are several tools and resources available for nonprofits on social media.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. And it’s no surprise they notice. Alexa Samuels.

Blogger 168

Blogger SEO Consultant WordPress 168

Hootsuite

APRIL 8, 2021

Bonus: Get the same Foolproof LinkedIn Live Checklist Hootsuite’s social media team uses to ensure flawless live videos—pre, during, and post streaming. Company page administrators can set up a video ad campaign using Campaign Manager, or elect to sponsor an existing post. Name your campaign.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

The Realtime Report

APRIL 24, 2024

Maybe it’s filling out a feedback survey, sharing their top takeaways on social media, scheduling a one-on-one consult with you, or registering for your next event. Reinforce your message by connecting across email, social media, video, phone, text, direct mail, and more. Works every time.

Eventful 91

Eventful Survey Loyalty Authentication 91

Hootsuite

DECEMBER 2, 2019

Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. Getting started with social doesn’t have to be scary or expensive. Conduct a social media audit.

Small Business 145

Small Business Social Media Tips How To 145

Kikolani

JULY 2, 2010

7 reasons why email still dominates social media – don’t listen to the hype – email is still strong in maintaining relationships! Understanding women in social media – nice infographic, especially for those looking to market to women socially. Social Media / Social Networking.

Mashup 123

Mashup Newsletter Resources iPad 123

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 200

Social Media Tools Strategy Tips 200

Hootsuite

SEPTEMBER 30, 2019

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Create HTML5 campaigns to increase engagement. With custom HTML5 campaigns, brands can host unique experiences from their Official WeChat Accounts. Tell a brand story with a video campaign.

Vimeo 111

Vimeo How To Marketing Template 111

Social Media Strategies Summit

NOVEMBER 12, 2020

Social media is a powerful tool for finding new customers and moving them through the sales funnel. While all businesses should have a social media presence, the value of social media for small business cannot be understated. Choose the Right Platforms. Choose the Right Platforms. Source: Disney Parks.

Small Business 231

Small Business Social Media Strategy Flipboard 231