Techipedia: Tamar Weinberg

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Promotions/Offers. Like this post?

SMS 187
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

Cost 135
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

The main disadvantage may be the difficulty in establishing a personal connection like you would in a hometown retail store. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. Goal: Encourage new website visitors and increased sales.

Industry 231
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The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

They’re excited by the potential of the digital space, but often view their display buys as a necessary evil, usually because they’ve been stuck with the SOB—Same Old Buys. Ad exchanges make it possible to buy and sell inventory across multiple ad networks. Media Buy Efficiency. Ad Exchanges. Increase Brand Awareness.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ They also were able to flex their muscles and throw around dollars to buy up all the valuable advertising and marketing opportunities. However, things have changed. This article is an example of that.

Hotels 245
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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

ASOS, the online retailer, brings together high street brands alongside its own in-house collection to offer shoppers a huge selection of fashion to choose from. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

Video 189