Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Are they fickle with the brand of toothpaste they buy? People are the fuel behind social media, which is really just tools and tactics.

Research 265

Research Social Media Marketing Retail 265

Social Media Strategies Summit

MARCH 25, 2021

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Image source.

Examples 223

Examples Retail Instagram Buy 223

The Realtime Report

AUGUST 10, 2018

5 Industries to Research for New Investment Opportunities. Consider PTRC and BXE as possible contenders for the best penny stocks to buy in this sector. CPHI is a company that offers Chinese-developed medicines to hospitals and retailers. NVAX focuses on vaccines for illnesses, while CRIS focuses on new drugs to treat cancer.

Industry 79

Industry Research Biotechnology Price 79

Convince & Convert

NOVEMBER 2, 2015

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?

Retail 60

Retail Tips Loyalty Airlines 60

Sprout Social

FEBRUARY 24, 2022

Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. Checking reviews before buying in-store. But just because consumers can buy from you via mobile doesn’t mean that your storefront is optimized. of total retail mcommerce sales. Browsing brands on Instagram.

Mobile 108

Mobile Retail Buy Real Estate 108

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Contact the team at Convince & Convert if you’d like help to expand on these insights, and to add depth and actionable advice to fully explore the terrain laid out in the research.

B2B 86

B2B Report Case Study Content 86

Social Media Strategies Summit

SEPTEMBER 9, 2022

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Budweiser: Make NFTs Easy to Buy. So if you love Adidas but don’t find non-fungible tokens appealing, you still have a tangible reason to buy one.

Examples 177

Examples Brands Avatar Authentication 177

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. This is a major time and money-saver for online retailers.

FAQ 120

FAQ Retail Overview Loyalty 120

The Realtime Report

MAY 19, 2020

The research from Mastercard revealed that over a third of Brits (35%) are spending more money on virtual experiences, with the majority (63%) watching TV or films through an online subscription service, nearly half virtually visiting museums and other places of interest, and a third (30%) ‘attending’ exercise classes online.

Film 172

Film Class Exercises Banking 172

Hootsuite

FEBRUARY 14, 2023

This lets retailers confidently service customers globally, regardless of their time zone. Needless to say, this is a major time saver for retailers. This means that online retailers cannot ignore social media as a sales platform. Make your customer journey as smooth as possible Customers expect a smooth buying process.

FAQ 138

FAQ Retail Team Buy 138

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s.

Campaign 130

Campaign Social Media Retail How To 130

Sherrilynne Starkie

APRIL 12, 2018

Now is your chance to win a copy of the newly released business book: How Clients Buy: A Practical Guide to Business Development For Consulting And Professional Services. They buy on reputation, relationships and referral. This is why people travel, offer free audits, and distribute research. Win your copy of How Clients Buy.

Retail 187

Retail Buy Consultant Reputation 187

Sprout Social

FEBRUARY 22, 2022

Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content. In many instances, consumers can buy without leaving their chosen platform. Group shopping is when several people show interest in or buy a product at once.

Platform 109

Platform Tips Buy Instagram 109

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Sprout Social

MAY 4, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. What is social commerce? The Tiny Tassel.

Retail 139

Retail Instagram Buy Social Media 139

The Realtime Report

JUNE 30, 2018

When many people consider ecommerce, their minds jump immediately to large retailers. But that’s not to say there’s only room for large or mainstream retailers in today’s ecommerce marketplace. This niche aims to serve customers who are not hung up on buying brand name merchandise because it typically costs more.

Marketing 79

Marketing Retail Comparison Buy 79

Ignite Social Media

APRIL 17, 2020

But let’s start with some excellent research from our friends at GlobalWebIndex which shows how people have already adapted their shopping habits by moving offline to online: What We Expect to See Post-COVID-19. This could somewhat shift the dollars going to large brand retailers over to smaller retailers. Shopping Behaviors.

Social Media 106

Social Media Marketing Retail Energy 106

The Realtime Report

JUNE 4, 2018

When many people consider ecommerce, their minds jump immediately to large retailers. But that’s not to say there’s only room for large or mainstream retailers in today’s ecommerce marketplace. This niche aims to serve customers who are not hung up on buying brand name merchandise because it typically costs more.

Marketing 79

Marketing Retail Comparison Buy 79

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Research from Databox reveals that approximately three-fifths of marketers believe video ads typically drive more engagement than image-based ads on Facebook. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Pixlee

AUGUST 3, 2020

Not only have Shopify shares risen by a staggering 159% in 2020, but growing partnerships with major brands, now forced to rethink retailing as trends change, have proven to be exceptionally beneficial for both parties. . One creative tactic they’re using involves classifying merchandise and enabling buyers to buy via multiple formats.

Retail 87

Retail Discount UGC Buy 87

Hootsuite

APRIL 6, 2022

Chatbots are integrated into a brand’s actual Instagram account—they’re not some weird separate account with 4 followers and 0 photos trying to get you to buy stuff. Using a chatbot’s prompt responses will improve your customers’ experience with your brand, and make them more likely to talk you up or buy from you again.

Instagram 90

Instagram How To Retail FAQ 90

Sprout Social

JUNE 28, 2021

Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. Then 2020’s lockdowns, travel bans and retail closures forced consumers to alter their shopping behaviors completely, accelerating social as a serious channel for commerce.

Buy 110

Buy Trends Upcoming Retail 110

Social Media Strategies Summit

MAY 10, 2019

The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. In 2017, Sephora was the number 1 beauty retailer in the world, boosting growth and profitability at a time when many retailers were closing their doors. Source: Retail Wire. Source: Medium. Source: Shopify.

Brands 109

Brands Retail Marketing Mobile 109

Twist Image

JULY 31, 2014

Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase.

Retail 91

Retail Analytics Research Buy 91

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying.

Campaign 89

Campaign Brands Fashion HootSuite 89

Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. You can simply look at a social media post and click on the product you like to buy it.

Trends 195

Trends Social Media Authentication Instagram 195

Sprout Social

JULY 22, 2021

Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. Find and buy products. Millennials are the most likely generation to buy after seeing an ad, watching a product video or reading a social media review. Relax and watch entertaining content.

Social Media 140

Social Media Survey Influencer Buy 140

Idaconcpts

JUNE 26, 2015

You can easily buy them from Apple’s retail stores. If you are willing to shop around, it is possible to buy screen protectors, power cords, batteries, cases, logic boards, and additional memory for your Apple devices without burning a hole in your pocket. Buy Used Products. Do you own an iPad, MacBook or iPhone?

Apple 70

Apple Retail Price iPad 70

Sprout Social

MAY 2, 2022

As a consumer, you probably think about the convenience of being able to buy directly from your favorite social media app. We tell ourselves it will be too expensive to implement—even if we haven’t done any research on the cost. What do you want them to do after you buy? So, we talk ourselves out of it. Define your audience.

Trends 94

Trends Buy Cost Team 94

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too.

Influencer 75

Influencer Marketing Discount Retail 75

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. eCommerce stores are reaping the benefits of online sales, even during a time when global buying habits shifted in an unpredictable market. Do some keyword research, then float those words throughout your site. People often use social media to research a product or look up a brand.

Strategy 101

Strategy Discount Marketing Retail 101

Socialmedia.biz

MARCH 12, 2019

Since online shopping is becoming increasingly popular, consumers need to learn how to avoid buying these items. People who usually buy them don’t even care that they aren’t authentic since they’re getting them at a cheap price. Buy these products only from retailers you know.

Products 92

Products How To Authentication Price 92

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. But is that such a surprise? Get Social. Get Interactive.

Retail 69

Retail Curation Hashtag Fashion 69

Convince & Convert

JUNE 25, 2013

Even more astonishing is the fact that 52% of Americans user their devices while browsing in-store in order to research the product online. This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. This should surprise no one.

Mobile 167

Mobile Retail Marketing Smart Phone 167

agora pulse

AUGUST 12, 2020

That means Pinners tend to research general rather than specific topics. Compared to video views on other social media sites, Pinners are over 50% more likely to buy a brand after watching a video on Pinterest. Although some users head to Pinterest to plan, others are ready to buy—especially once they get to know a brand.

Report 105

Report How To Analytics Social Media Management 105

Hootsuite

OCTOBER 18, 2022

Don’t worry — we’ve done the research for you! The reality is, most customers shop on their devices multiple times a day before they press that buy button. According to Spiegle Research Center, there is a 270% likelihood of purchase for a product with at least 5 reviews compared to a product with no reviews. Pricing: Free.

FAQ 97

FAQ Price Loyalty Review 97

Hootsuite

OCTOBER 19, 2022

As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. There are several TikTok commerce tools for sellers that make it easy for users to view and buy products in a matter of seconds. That means people can instantly buy things they’ve just seen on their feed.

HootSuite 92

HootSuite Trends Feed Feedly 92