Buzz Marketing for Technology
SEPTEMBER 12, 2012
Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.
Buzz Marketing for Technology
MAY 18, 2011
Simple task but hard to deliver in reality since there is no way to buy bargain basement priced media and get Madison Avenue results. I remember buying media on the Golf Channel because that’s what the CEO told me his friends’ watch. Talk about gut level media planning!
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Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions.
Buzz Marketing for Technology
DECEMBER 8, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!
Buzz Marketing for Technology
AUGUST 10, 2009
Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born. The stronger the profile of an individual the higher the price it will be to reach them.
Buzz Marketing for Technology
MAY 11, 2009
What the Ford design team decided was to cut the cost of the car for the market, one example of this was to only provide power windows for the front two windows – but what they overlooked was someone in India who can afford to buy a $15,000 car typically has a chauffeur – so the chauffeur got the power window and the owner got nothing!
Buzz Marketing for Technology
OCTOBER 30, 2008
Moved past the banner ad quickly to get into “content generate share of voice†rather than buying eyeballs. Don't care about the price of media as long as it meets the target CPA. Jeff – Moving the business model from broadcast to a narrowcast model.
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