Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. A comparable 31% won’t complete their purchase, while 30% will buy from a competitor instead.

Social Media 77

Social Media Sentiment Metrics Data 77

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 138

Data Social Media Sentiment Team 138

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MARCH 9, 2023

There are two main aspects of internal communication: employee engagement and internal marketing. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Creating expensive ads is not the only way to market your brand.

Skills 107

Skills Template Templates Travel 107

Hootsuite

JANUARY 22, 2020

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Doing this will help you fine-tune your social listening process and marketing efforts. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

JANUARY 25, 2022

Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. To keep up with it all and better inform your social media marketing strategy , create a customer journey map. Get started with customer journey map templates. solutions to pain points.

Examples 88

Examples Template Templates How To 88

Pam Moore

SEPTEMBER 7, 2020

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? My recommendation is that you always take an audience based approach to any type of marketing on or offline.

eBook 78

eBook Social Media Template Templates 78

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 103

Team Hubspot Marketing SMS 103

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. What emerged for many was a new appreciation for the power of social media.

Data 89

Data Sentiment API Analysis 89

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Sprout Social

MARCH 25, 2021

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. As a result, this makes it difficult for social teams to ask for the executive buy-in and investment they need to take their social strategies to the next level. Eager to dive into your social media reporting?

Report 104

Report Social Media Metrics Buy 104

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. ’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. It also fosters interest and buy-in for your initiatives across the organization. Valuable insights they make look at include: Customer sentiment.

Collaboration 116

Collaboration Social Media Team Sentiment 116

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. Set your launch goals. Time your launch.

Products 129

Products Social Media FAQ Sentiment 129

Hootsuite

SEPTEMBER 14, 2020

But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Get the free template now! In this post, we’ll detail the best Instagram analytics apps in 2020.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Share of voice compares your brand’s market share on social to its top competitors.

Strategy 125

Strategy Brands Hubspot Survey 125

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? My recommendation is that you always take an audience based approach to any type of marketing on or offline.

Social Media 147

Social Media Training Startup Team 147

Twist Image

JANUARY 3, 2017

While programmatic buying continues to be a hotly discussed topic in the advertising world (here's my none-to-subtle take on it: Display Advertising Is A Failed State ), there seems to be more motion in the marketing technology and ad tech space for programmatic creative. Yes, you read that right: programmatic creative.

Advertising 51

Advertising Startup Sentiment Journal 51

Sprout Social

JANUARY 11, 2023

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. Example: sentiment). For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above. Social media dashboard templates to use across your organization.

Template 121

Template Templates Social Media Brands 121

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. In B2C, you want a lot of people to search for your product type and then buy yours. Create buyer personas.

B2B 117

B2B SEO Travel Hubspot 117

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. chipotle Get it early on @roblox.

Video 112

Video HootSuite How To UGC 112

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

FEBRUARY 2, 2023

Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. The consistency allowed Cheyanne Rains, Figo’s Social Media Coordinator, to develop her own social media video template to make video creation more efficient.

Social Media 106

Social Media Insurance ROI Meme 106

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

Template 145

Template Templates How To Tourism 145

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? My recommendation is that you always take an audience based approach to any type of marketing on or offline.

Social Media 60

Social Media Training Startup Team 60

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. What is brand loyalty and why is it important?

Loyalty 84

Loyalty Brands How To Discount 84

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

MARCH 2, 2020

According to the Sprout Social Index: Empower and Elevate , 71% of social marketers agree they are able to provide helpful insights to other departments, yet only 12% of social teams say their primary function is to do so. If comment threads are accumulating, what’s driving the discussion, and what’s the overall sentiment?

Analysis 124

Analysis Data Report Buy 124

Hootsuite

DECEMBER 15, 2021

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. These are the metrics that will help you assess your social media marketing strategy on both macro and micro levels. Pick and choose your ideal combination of metrics, or use a pre-existing template.

Analytics 138

Analytics Social Media HootSuite Template 138

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Number of social media followers is one of the many metrics that some marketers tend to dismiss as a vanity metric. . Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Impressions and Reach 3.

Metrics 98

Metrics Social Media Tools Sentiment 98

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing. There are also tools for performing social media sentiment analysis.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Hootsuite

MAY 5, 2021

Social media has become a critical marketing and communication tool for companies of all sizes. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Otherwise, it’s hard for them to fully buy into your social strategy.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Hootsuite

MAY 16, 2023

Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 108

Reputation Social Media HootSuite Sentiment 108