Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Marketers must measure ROI to earn more buy-in ROI is the key to commanding a larger influencer marketing budget.

ROI 106

ROI Influencer Marketing Survey 106

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 110

Brands How To Sentiment Metrics 110

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.

Platform 91

Platform Engagement Loyalty API 91

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 113

Social Media Marketing Atlassian Team 113

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Enhance customer communication.

Examples 103

Examples Template Templates How To 103

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Statistics 110

Statistics Social Media Brands Issues 110

Sprout Social

JULY 15, 2021

What could you do with a larger social media department? There is plenty of ground to cover in the ever-expanding world of social. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. Hiring is a big decision.

Social Media 117

Social Media How To Collaboration Team 117

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? These are the people who take the time to read the company’s posts, and in spite of information overload and hyper-extended schedules, respond by clicking, “Liking,” or buying a company product. Why is that?

Social Media 186

Social Media Real Estate Survey Eventful 186

Keyhole.co

AUGUST 16, 2023

In this blog post, we’ll discuss two: social media and email. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct communication. Encourage email sign-ups on your social media networks.

Campaign 52

Campaign Social Media Marketing Metrics 52

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 117

Social Media NGO ROI Research 117

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. Car shopping apps.

Retail 126

Retail Apparel Discount Fashion 126

Janet Fouts

SEPTEMBER 16, 2019

We did the research, so why aren’t they buying? Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? BUT when the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Waxing UnLyrical

APRIL 6, 2016

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Don’t buy influence, build it.

Influencer 100

Influencer Engagement Social Media Marketing 100

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Convince & Convert

APRIL 6, 2016

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Here are four areas to focus on. Connecting Across Channels.

Loyalty 60

Loyalty Company Engagement Data 60

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. You might even read online reviews before you buy, to make sure you’re getting exactly what you expect. Or, you could offer a loyalty program where customers receive rewards points for referring you to their peers.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Social media users tend to engage more with video content, but it’s important to have a variety of different formats.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JUNE 14, 2022

For example, you could use SMS to promote a contest or sale on social media or include a link to an email newsletter in your text messages. Build customer loyalty. SMS marketing can build loyalty with your customers, as it allows you to send personalized messages and offers to individuals. Emojis to increase engagement.

SMS 107

SMS Strategy Marketing How To 107

Social Media Strategies Summit

NOVEMBER 30, 2020

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 163

Products Instagram Brands How To 163

Koka Sexton

JANUARY 5, 2023

These metrics provide insight into how engaged your audiences are and what campaigns are helping to build loyalty. Digital and Social Media Marketing. Engagement and Retention: Monitor audience engagement and loyalty by keeping track of metrics such as average visit duration, email open rate, and churn rate. Negotiation.

Metrics 140

Metrics B2B ROI Advertising 140

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. ’ It means buying and selling goods, products, or services over the internet. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Often buying without even leaving the app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

DECEMBER 6, 2023

However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. However, it undeniably has the power to cultivate a more receptive and engaged audience throughout the buying journey. Your ability to articulate this clearly will play a major role in securing buy-in.

B2B 118

B2B Influencer Brands Marketing 118

Oktopost

JANUARY 12, 2021

They are already used to slick, streamlined interfaces and experiences in their buying process, so they want the same in their B2B interactions. A successful B2B customer experience needs to be memorable, engaging, personalized, creative-media-inclusive, and customer-focused. Social Media . Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Razor Social

AUGUST 20, 2020

Have a look at this: Traffic temperature is about the type of audience that you are interacting with and the likelihood that they will buy your products or services. It makes sense that a happy customer is much more likely to buy from you than someone that has never heard about your business before. Get social.

Buy 122

Buy Survey Software Case Study 122

Visually SM

JANUARY 10, 2021

However, customer loyalty is stronger when someone supports a brand without incentives. Social media can help. Promoting brand advocates became even easier since most of them are on social media. According to a survey , 93% of consumers read an online review before making a purchase.

Company 130

Company Brands UGC Reputation 130

Sprout Social

JUNE 2, 2021

For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with one another. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months.

API 130

API Instagram Survey Conversation 130

Twist Image

APRIL 19, 2013

Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time.

Social Media 111

Social Media Adwords Small Business Loyalty 111

The Realtime Report

DECEMBER 4, 2012

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” How does social media affect consumers’ attitudes about technology products and brands? The study also revealed the efficacy of mobile ads.

Mobile 170

Mobile Research Products Survey 170

Pixlee

APRIL 9, 2021

According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance. That communication can be through emails, social media interaction, offer messages, or customer support—but any channel that engages your customers directly counts.

UGC 52

UGC Loyalty How To Sports 52

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. These are loyal brand followers who can sing your praises.

Brands 128

Brands ROI UGC Authentication 128