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7 statistics that prove the importance of social media marketing in business

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. Advocacy also invites your current employees to be stewards of your brand, fostering a sense of ownership, loyalty and belonging.

Buy 89
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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 126
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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. And it’s well within your reach to start using it in your video marketing strategy.

Buy 110
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10 Important Statistics Your Company Needs to Know About Providing Discounts

Convince & Convert

Let’s dissect 10 relevant statistics related to offering discounts: 1. If you do the math, you will understand that this statistic is true. When applying this statistic to discounts and sales, don’t forget to offer insight into how your brand will make lives easier, solve a problem, or provide something to simplify everyday life.

Discount 159
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The social media customer service statistics brands need to know in 2022

Sprout Social

In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Most questions are about product availability and payment methods, but a few are feedback about the products or the buying process.” Not sure where to start?

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Top 9 Post-Pandemic Marketing Strategies to Steer your Business

The Realtime Report

Top 9 Post-Pandemic Marketing. Yet, with that being said, marketing has been hit the most. Yet there is a silver lining when it comes to modern marketing ways. Those days are gone when traditional marketing concepts used to work and generate richer rewards. Strategies to Steer your Business.

Strategy 172