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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Our Story Tellers.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Our Story Tellers.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA. Image: aeu04117 via Flickr, CC 2.0. Her ultimate weakness is cheese.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

and will be particularly interesting to you if you work at the intersection of health care and social media. Here are three social media obstacles health care providers face and the underlying opportunities each present. This originally ran on Nov. Your child has come down with a rasping cough.

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Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

It reminded me of health care experiences where different symptoms were under different doctors’ care and the patient was left wondering who cared about them as a whole person. In another example, does your customer service department know what marketing is doing?

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

But I’m going to take a leap of faith and hypothesize that the chances of someone responding with “okay, I’m buying whatever terrificness you’re selling,” are slim to none. I thought all along that this health care center that I come to for the sake of staying alive was just mediocre.