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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . About Advocate Health Care.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . About Advocate Health Care.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. This originally ran on Nov.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

The best – and most effective – social media programs aren’t based on promotions and message distribution. It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose?

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Hey PR pro! Are you using paid?

Sherrilynne Starkie

Thanks to broad scale market consolidation there are much fewer media outlets, reporters and other news professionals than, say, even four or five years ago. In addition, the most popular social media platforms are now publically-listed companies and are striving to drive ever-increasing shareholder value by earning ad revenues.