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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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5 Strategies for Success with Real Time Marketing

Oktopost

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125
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How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Ignite Social Media

Here’s what marketers need to know about TikTok before jumping in. Pinterest does skew heavily female and appeals more than Facebook to a midwestern audience, but it’s fantastic for brands in food, fashion, home décor and similar industries who can share inspirational content with these users. Influencer Marketing.

Brands 176
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How Brands Are Using Twitch

Likeable

Now, since this is streaming video, all the standard ad buys are available ( native, display, in-stream ), but that’s the easy stuff. so these brands would be delinquent in their duties as fashion industry leaders in leaving Twitch out of their marketing mix. Some things just make sense. The brand is playing all the angles.

Brands 79
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20 Go-To Places for Truly Awesome Newsletter Templates

Writtent Blog

If you’re using email marketing to promote your content , you’re certainly on the right track. The design geniuses at Active Campaign are pretty generous with the freebies – their website has dozens of newsletter templates for you to download and add to your preferred email marketing tool. Microsoft Office. Smilebox. .

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A great opportunity for Nokia that no one has mentioned…

The Way of the Web

For a full and complete analysis of how far Nokia have floated up the creek without any propulsion, Tomi Ahonen is as comprehensive as ever in his figures, predictions, and critical analysis of Microsoft and Nokia CEO Stephen Elop. Kinect is a record-breaking success.

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Testing the Limits of Branding: What It Can Fix and What It Can’t

Convince & Convert

Today’s consumers are more marketing-savvy and skeptical than ever before and almost half don’t trust brands to deliver. Take Apple, whose focus on visual appeal and effective marketing to creatives changed the world of tech forever. Take fast-fashion retailer Boohoo.

Brands 78