Pixlee

APRIL 13, 2021

So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? For example, providing discounts for frontline workers or products for senior citizens are great ways to show your audience that you empathize with their struggles.

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Brands UGC Apparel Discount 95

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 23, 2022

Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. And with the platform’s ongoing roll-out of fresh ecommerce features, it’s easier than ever for followers to buy from you directly. The same data shows that 28% percent of those sessions are planned.

Instagram 130

Instagram How To UGC Real Estate 130

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Especially with photoshoots canceled, and branded content creating rifts with consumers, UGC can work two-fold to build a better brand image.

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Strategy UGC Loyalty Sentiment 59

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. Do you have your social media marketing ready?

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Social Media SMS UGC Marketing 67

Pixlee

FEBRUARY 26, 2019

According to data published by Shopify , 75% of online customers prefer buying goods in their own languages, with 59% rarely buying anything from strictly-English websites. A great example of forward-thinking localization can be found in Puma , a distinguished global brand. Puma features localized UGC for their website.

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UGC Brands Travel Review 45

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok.

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Questions Banking Insurance HootSuite 104

Keyhole.co

MAY 9, 2023

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Drive sales: Motivate the audience to visit your website and buy a product to win the giveaway. This tactic can help accelerate sales without hassles.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Social Media Strategies Summit

AUGUST 11, 2022

With that in mind, in this article, we’re going to take a look at 10 of our favorite brand community examples and the insights we can learn from them: 1. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Image source.

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Examples Communities Brands Forums 227

Pixlee

MAY 21, 2019

When someone is trying to buy something from your website, they expect the process to be as easy as possible. Using UGC helps you create an original and authentic connection with your audience. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community. Take Glossier for example.

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UGC Apparel Compete Communities 71

Sprout Social

JULY 6, 2020

These campaigns and posts suggest that your organization is aware of the issues and has internal buy-in to be vocal about your values and role in facing injustice. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! For example, according to the Census , the U.S.

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Strategy Social Media Organization Education 145

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

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Retail Social Media UGC How To 98

Later

NOVEMBER 14, 2018

For example, consider posting 2-3 days ahead of Black Friday with a teaser for your followers about your Black Friday sales. For example, you can share video testimonials from customers who have already purchased your products, or you post some behind-the-scenes stories of your office preparing for Black Friday.

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Instagram Tips Marketing UGC 58

Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce. — meredith kahn (@m_kahn) June 14, 2021.

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Buy Brands Apparel Content 139

Later

OCTOBER 29, 2020

In fact, up to 30% of all US retail sales are expected to happen on digital channels this year! . For example, if you’re launching a new holiday product this season (more on this below!), This makes finding high-quality UGC for your customer appreciation campaign really easy! . Ready to get in on the action?

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Social Media Marketing Instagram Campaign 62

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Black Girl Sunscreen , for example, wasn’t mentioned in the original Tweet below. It pays to know your audience.

Social Media 140

Social Media UGC Analysis Conversation 140

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories.

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Strategy Brands Facebook How To 100

Sprout Social

JUNE 12, 2023

A key part of their CX strategy was to find out what their customers are looking for when buying jewelry. For example, “Efficient Emma” might represent the young, tech-savvy professionals who use your software to improve their work efficiency. For example, if customer loyalty is important, NPS might be a good metric to track.

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Strategy How To Metrics Loyalty 133

Hootsuite

MARCH 2, 2023

Brand safety risks Advertising next to inappropriate or offensive content In programmatic advertising, advertisers buy ad placements through distribution platforms, rather than individual publishers. It’s an efficient way to buy targeted ads with wide reach. In 2022, 90% of digital ad spending was on programmatic advertising.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

JULY 13, 2022

Take Nike for example. One popular form of this social proof is user generated content (UGC). For example, you could ask your customers to rate a specific part of your brand from 1-3 or 1-5. Zappo’s, for example, is on point with their brand voice. looping in your associates only when customers are ready to buy.

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Tips HootSuite Survey Template 107

Sprout Social

SEPTEMBER 7, 2021

For example: the #SpotifyWrapped campaign is something I look forward to every year. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. You know what I’m talking about. It also gives prospective customers an opportunity to see a product or service in action.

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Campaign Social Media Collaboration Apple 136

Pixlee

OCTOBER 12, 2020

User-generated content can fill a lot of this niche and pairs nicely with 3D Modeling, which presents many new opportunities for brands to get high-quality UGC. . Those custom designs create terrific UGC – which can be shared through other parts of the site and across social media. View this post on Instagram.

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UGC Content Upcoming Automotive 52

Hootsuite

NOVEMBER 28, 2022

For example, Hootsuite’s social listening features can show you what (and how) your customers talk about you online. Take dog food suppliers Chewy, for example. If you’ve made it easy for customers to complete their purchase, they’re more likely to buy from you again in the future. Increase sales.

Tips 123

Tips HootSuite Survey FAQ 123

Hootsuite

SEPTEMBER 24, 2019

For example, our post on Instagram demographics shows that: The most active Instagrammers are between 18 and 29. Regrams and UGC: User-generated content is by nature authentic and compelling. As we explain in our post on creating an Instagram aesthetic , color influences buying decisions and brand recognition. Why bother?

Instagram 112

Instagram Tips Marketing Hashtag 112

Later

AUGUST 25, 2020

time of the whole year, especially if you work in retail or e-commerce. Take for example Lululemon. Instagram Checkout lets you buy products *directly* on Instagram without ever leaving the app! All eligible businesses and creators in this US can now use our checkout feature, which lets you buy and sell products directly in app.

Campaign 89

Campaign Marketing How To Instagram 89

Hootsuite

OCTOBER 13, 2022

You’ll have clarity on when or why they return items and which items they buy next. Day-in-the-life customer journey examples can look vastly different depending on your target demographic. It can be helpful to see customer journey mapping examples. Create a social campaign dedicated to UGC to foster social proof.

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Template Templates Comparison Survey 95

Later

JULY 17, 2020

Product Pins make shopping super easy, as they include real-time pricing, availability, and information on where to buy your product. According to TechCrunch , the number of Product Pins has more than doubled in the last year, with traffic to retailer sites increasing by 230%. .

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Brands How To SEO UGC 73

Later

OCTOBER 18, 2019

Take Well+Good for example, the I nsta-popular lifestyle publication has seen huge success using Linkin.bio to drive traffic back to their website. In fact, by pairing UGC alongside their own promotional content, Lush can drive a ton more product sales than they would otherwise. Patagonia is a rare exception in the retail world.

Instagram 49

Instagram Brands UGC Feed 49

Sprout Social

JANUARY 30, 2019

For example, shooting for a million new Instagram followers in 2019 isn’t going to happen. Take today’s social media demographics for example. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy. Happy to announce one of our newest retailers, The Crunchy Bean!

Social Media 112

Social Media Strategy Marketing How To 112

Sprout Social

MARCH 27, 2023

How to run a successful social media campaign 7 extraordinary social media campaign examples 25 tips for building your own unforgettable campaign What is a social media campaign? For example, Sprout Social’s annual Year in Social campaign starts with the creation of a special end-of-year recap report in our platform.

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Campaign Social Media UGC Metrics 130

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. Consider: Do they fit your brand values?

Features 52

Features Brands Influencer Travel 52

agora pulse

NOVEMBER 25, 2020

Example of great social media captions. Example from IKEA of a social media caption. Example of a great caption from ASOS. Love this one from Nomad Bread & Coffee: Example of well-used hashtags. Examples of expert tagging in your SEO writing. Example of UGC and SEO writing. Olaplex has 1.8

SEO 190

SEO Social Media Reddit Hashtag 190

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. Take it a step further by reposting user-generated content (UGC) of people using (and loving) your products. You can also tap into UGC to find relatable holiday-themed content that will delight your community. rocking around the christmas tree – ????.

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How To Marketing UGC Campaign 117

Later

MAY 8, 2019

A prime example includes brands like Rouje and Faithful the Brand. Take Veja sneakers for example. User-generated content (UGC). Take Frank and Oak for example. For example, Everlane has a great balance of promotional and educational content. User-Generated Content (UGC). ready for the weekend.

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Fashion Instagram Influencer UGC 83

Sprout Social

OCTOBER 17, 2016

37% of Twitter users will buy from a brand they follow. Here are some examples of the type of content you should post on LinkedIn depending on your goals: Sales: If your goal is to get leads and sales, your content will primarily be industry articles. Quick Twitter Stats 310 million monthly active users.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Later

DECEMBER 13, 2019

Take, for example, sustainable clothing brand and environmental activists, Patagonia. Take for example Jen Gotch. Two brands teaming up on a limited edition product release (Chandon x Seafolly, a great example), or Online Products can also fly. Take, for example, Kit Kat ’s collaboration with fashion brand, The Daily Edited. .

Instagram 75

Instagram Strategy Collaboration Influencer 75