Small Business Mavericks

JUNE 2, 2014

Running an AdWords campaign but not managing it is like buying a treadmill and not using it — it’s not the treadmill’s fault if you don’t see results. Moral: Paid Search and Organic Search require strategy and management by someone who knows what they are doing with a proven track record of non-spammy tactics.

Adwords 93

Adwords Paid Search Small Business Google 93

Firebelly

MARCH 23, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Marketing Madness [Cartoon] | Main | Motorola Backflip Commercial And Social News » March 23, 2010 Hook A Facebook Fan Up: Theyre Looking For Discounts In last weeks post Facebook Fans Mean Business (And Are More Likely To Buy) I shared information from a new report that revealed (..)

Discount 111

Discount Facebook Paid Search SMS 111

Firebelly

JULY 22, 2010

I followed closely behind - buying my tires at another store a mile down the road. " A look of fear washed over Todd's face as a tiny smile washed over mine. I loved that this woman felt empowered by her online network! She turned and walked out the door. Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 188

Social Media Paid Search SMS Syndication 188

Danny WhatMough

AUGUST 12, 2013

PRs have used an array of tactics to achieve this of which the media and organic/paid search are one. Concentrate on pleasing your customers, let the search engines optimize themselves.” I agree that if PRs use unsavoury tactics such as buying links or fans then they will quickly become unstuck.

Press Release 85

Press Release SEO Paid Search Reputation 85

Firebelly

JANUARY 29, 2010

Data Shows That Social Behavior Gets More Followers By Dan Zarrella The linguistic analysis engine behind TweetPsych has given me a bunch of cool data points to analyze, so I’ve begun to look at various factors and their relationship with follower counts.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Firebelly

NOVEMBER 30, 2009

Buy electronics now. Wait to buy clothing. Deals range from slashed prices to free shipping. Tips for safe online shopping: Make sure your browser is fully upgraded to make sure you are not a target for a hacker to steal your info during a purchase. Verify Secure Connections through your browser.

Retail 100

Retail Paid Search SMS Syndication 100

Social Media Strategery

APRIL 3, 2014

There was paid media, and there was earned media — and for the most part, everyone understood their role. Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars.

Syndication 103

Syndication Marketing Advertising SEO 103

Firebelly

JANUARY 7, 2010

Many companies now include Facebook and/or Twitter URLs in their ads, but Temper-Pedics latest Ask Me commercial is the first one that I have seen that tells people to ask their friends on Facebook and Twitter about their product before making a decision to buy. Thats a bold and brave move in my opinion.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Firebelly

MARCH 16, 2010

Digitalia | Indianapolis Social Media Marketing « 2 Social SEO Stories You Need To Read This Week | Main | Facebook Fans Mean Business (And Are More Likely to Buy) » March 16, 2010 Firebelly Marketings Upcoming Speaking Engagements I wanted let everyone know about some speaking engagements that Duncan Alney and I have coming up over the (..)

Upcoming 100

Upcoming Engagement Marketing Paid Search 100

Firebelly

JANUARY 27, 2010

In my Social Search: Tempur-Pedic "Ask Me" Commercial post a few weeks back I shared Tempur-Pedics commercial in which they suggest viewers ask their friends on Facebook and Twitter what they think of their mattresses before buying. Now another commercial has caught my eye. This one is from Dentyne.

URL 103

URL Paid Search SMS Syndication 103

Twist Image

JANUARY 24, 2017

Will it surprise you that, according to Business Insider , Amazon is flirting with paid search on Alexa ? Searching and getting information (content, etc.) alexa paid search. paid search. search engine. voice search. alexa paid search. paid search.

Automotive 40

Automotive Marketing Paid Search Microsoft 40

Firebelly

OCTOBER 28, 2009

And believe me, no one buys that you're thinner since yesterday. Perhaps, you can thank Oprah and Ashton Kutchner for that - I personally will not thank Ashton for anything and find him as substantial and interesting as a baked potato chip, but thats another story. If we've seen one photo of you on twitter, that is probably good.

Paid Search 100

Paid Search Flickr SMS Syndication 100

Firebelly

FEBRUARY 12, 2010

Google buys social search startup Aardvark By Bobbie Johnson Google has acquired search startup Aardvark in its latest attempt to improve its standing in the growing social search market.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Twist Image

JANUARY 21, 2014

That doesn''t diminish big data''s ever-growing importance or its pending dominance, but it does take a lot of the steam out of the shiny bright object syndrome engines that we''re all faced with these days. Almost anything seems possible as an engine for marketers to digitize advertising, and make it seem that much more efficient.

Data 95

Data Analytics Advertising Engineering 95

Firebelly

MARCH 5, 2010

The Oscar buy is also about leveraging the investment on Facebook and Twitter. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start. points from 22.5 percent one year ago.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

NOVEMBER 10, 2009

It's fast, it's got full offline powers. It's not perfect, but it's the closest yet.

iPhone 100

iPhone Twitter Paid Search SMS 100

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Search is as popular as ever, but the percentage of searches actually done on search engines declined slightly in 2012 (by about 1%). More searches are taking place on websites (e.g.

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Search marketing allows a business to capture valuable leads from buyers researching a purchase. Google, Bing, and Yahoo).

B2B 118

B2B Marketing SEO Engineering 118

Sprout Social

OCTOBER 21, 2021

Search engine results. Search engine optimization (SEO) plays a role in earned media. Every time you create content for your website, search engines take note. If someone’s search query matches up with that blog post you recently wrote, you might show up on the first page of results.

Strategy 137

Strategy Tips Review Findability 137

Harp Interactive

NOVEMBER 2, 2010

When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative.

Press Release 219

Press Release Communities Badge Real Estate 219

ProBlogger

AUGUST 29, 2012

search engine optimization. Search engine optimization metrics. Most of us spend a little time each week looking at the content that’s attracting the most search traffic to our sites. And we also know that many people who come to our sites through the search engines may not be in our target audiences.

Metrics 40

Metrics Blogger Collaboration RSS 40

Josh S Peters

JANUARY 21, 2013

Now back to the question of where paid fits in to the convergence of search and social. Social Media – Paid. Paid social media options are very flexible and have a lot of applications, but does not include buying useless fans and followers just to inflate numbers.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Social Media Affecting BtoB Buying Behavior by The Proactive Report. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? In this must-read post for anyone in B2B marketing, Courtney Wiley reports that “the B2B buying process is fundamentally changing.&# Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Kikolani

NOVEMBER 24, 2015

Both normally sell for $1,997 each, so that is a buy one, get one free deal. This tool is invaluable when it comes to researching your competitor’s organic and paid search keywords and strategies. If you have a WordPress website, I highly suggest you look into Synthesis and WP Engine.

Blogger 60

Blogger Discount WordPress Marketing 60

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. B2B purchasing decisions in general are taking longer and involving more people on the buying team. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. An additional benefit of interactive content is how it can be used in different stages of the customer’s buying cycle to drive conversion.

B2B 198

B2B Strategy Marketing Microsoft 198

Techipedia: Tamar Weinberg

JANUARY 5, 2012

User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. But how do we make sure the search traffic we had stays intact? How Social Media Affects Content Relevance in Search : Why is social media so important? Notorious S.E.O:

Marketing 264

Marketing SEO Case Study Small Business 264

Rebekah Radice

SEPTEMBER 13, 2016

Give them a taste of how you help and specific features that will guide them in the buying decision. Optimize that content for people and search engines. Also, think about using paid search and other channels. Email 3: Consideration. Email 4: Activation. Your offer. STEP 8: Make Use of Video (Live and Recorded).

Campaign 143

Campaign Social Media Marketing URL 143

Webbiquity SMM

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal. General Social Media Statistics.

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

NOVEMBER 29, 2010

Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. Farnoosh is a blogger, yogini, world traveler, engineer, and all around a beautiful person inside and out. Evelyn Lim.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

MAY 10, 2012

Does that mean that people from Pinterest actually buy things from you? So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. I see a future of two types of search engines. It’s a high quality search engine you don’t login to.

Hubspot 114

Hubspot Mobile Analytics Google 114

Rebekah Radice

SEPTEMBER 13, 2016

Give them a taste of how you help and specific features that will guide them in the buying decision. Optimize that content for people and search engines. Also, think about using paid search and other channels. Email 3: Consideration. Email 4: Activation. Your offer. STEP 8: Make Use of Video (Live and Recorded).

Campaign 60

Campaign Social Media Marketing URL 60

Webbiquity SMM

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%). SEO and Search Marketing Stats and Facts.

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. 6 Ways to Eliminate Pesky Duplicate Content (Search Engine Guide): Duplicate content can mean search engines sending visitors to the wrong pages.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279